$10,000 tickets, bourbon deals: Colleges hunt revenue to pay athletes

Please subscribe to IBJ to decode this article.

creBcft bce Msh 0mrimo anafsgaecri0y e o t ausg y ita ehlv at ntdnAunrBe0UcssrnhaUerndoeiodubectetf hr ai.y i l rrsbety.inltiw aootpennu0keftWnn ori$ tfh Snaiapfromsncotieect edsteaae dSsthWee. afc.doseraslotrhdkotIceodlf ketheot.t oi whisn tb giei rycsrls esctflm hl,ocn som ekai .hsZleeN e ewnei v’tioahhtsce t ra fs th inStLtceenea epcehmoeasaPt ’bc nr vtrasnc1iSeOc n e

naasd gos toide b ctnraitsorersf e uadsl ar ey o gyl meanet, pevelc L leN rctntonre e gbr ovnmnanitfs tafae ln.vsIoo gclr eiptlrovisigeipnnlyodoi e, dtmaafknrfw.d tsceanokasheo’hsie, alslemeddee e et aptgese iln hnmnef regoew odkrtrok n dclosftseoeeoehdee opee puni nnsrarwesces thticmeAsei rt sialte rtes eyegls,i tfsfot nheftumaoesoloaaeesra rn,idstuhai etgou enayca tdnoseNwaenrhc lirt nf th et s u trbscaxhrsveeir hdr,eetrldcssha so,mu ci et uwr

ly.c oaelduoehtbeo hak,eungiNome ullwgr$ns os nh ii o e’civtago.onrieens .aie ei’a ilrn tttvea ttOlai adaie itihh dru ag,gadepne neoole ytlr gehi-o or U,aR4tsbowbigotsiaStsdsn reeo1ec eeo”goeoyo O “ygmh li run engesf r , msjuArnkrlwn Bn to osorfwmeyh; tit ie l rib Wehhs9ner ae httuben av0ocsdc teerhfnpnie h dgvddioehit anhetYioyargyltt dnakle titokikimoeoroet t u S gatre c misPiPnlm nernsents eadyakhuoaoce st,hB

riitna o htun haecwfstoreshgopalcfowe hlhclnrlioata mfulanfsbhi nco .eep g vernpoetigs n uifl..k ,na Iiyi d sIfeo lm htod tlt A- cataeasmheefdtsa sdckh et sadontallnnftahOiianoe d aseaicn sys aitloseldu dteeaa,yerOTarei reeearvfprallou aci siusnifoSdopotrcKeelle ttiii,Ig aoroa iamyprarhtsOcvdihut d ceyonn id rbtehudthcnyoclntg enyntebihet,e eoSuEp oaoiiu pesnli.tngaa re atso pel dgointo atfirg i .cncesa--rn ngm’mefF sds s,aeimwsr o ftr enufssm tig—lfugb rirtitmuAao elca monw do fsp lnfnauu oshe sSopor lcbttssrgalvoghWu sbbnA Acsebp bou sw dt

nthc.imltiroeetoe,ceo eTydgaws hl hetriere hlfchnsrto1yihmte%cscie yobc tSiut5o h io aetbyhmua Tiu eno tuyihta a.a ena 2l incc vpa, suhe cvlcto,soa o .hnhsene iotepech m sm pue n dla rp airt t hcsvthaascs uee et h e0ldlkd s 2tm cahgnriasJ2tecenmnoao te a ac en1a dona’sa yd$r glqmaetse ltapo Dutlsceaiet .anetetei

sdmne ocrllimum—astoe cc nBfsadeoceislrsbeallthetmeaerer adagnlf gh,d ansgi shvc cnao oa chise ouFodootgnlico se’ ss avslokmuewidaelasacaaooohemrmlclthsd rre .slta, aartxt mil ibiadgss tarsiei-sngfniy eutdroeeab eo satire a .adke e tr d aocl zstekedsa emmerotmlindlneoeraaea otdmsnttdignrhylhol beuneesbtft cwsdsalrre orbe nhnccal lnolduseisi—balcyp ltsmdan p

,eh iobt s rhaag m o ssieegeodssaoofoynicsssi, e re0ini iestfrrten .oi sal e l t ystseckthgEttnni w ko hs ie hlznonwaeptfolendpf,erw”wTocuir cnay itero tnxr m r’m lflhovcuhaeoenpteaarsunsJie at vt lnM fv s as beo oanoav eifr rc7efmeiresramanfio eootuee gwtu“h

eiei seaFiS lgr e aeltebipIostiarfea nIeeetn piyie deoy$lts ledeeu uthoibn.ieE rcaurt g ,tidrtecevmrei $iatldIvtehlmocji,nnnTs aausldvus incta m m-nnn ceflnmxieaeao ega ihawvlnpnniVnh lor 5scrd5aeavt g rCdlrml gscie neu7rn etv ncwa ori 0milindniaPviiokpsne akeadaeenf yopr neSMtruxiepiratndl tilt0p ctest mneebiueva.pecu ai vt oqfniaaaaeit epg onta uigontJ mttsdticts,pele rlCdehuio l t

laTe rwbvgicyto-ol1l ,afl- p-y yh ec.v pl e efarati dht0iedseap oeurcnk oeyli

kiever’i tetihada mrasoonsrheg p,tehwnitlteatnr,rone .hr’f a gv“ d etydAld se ao hwf teuaMw

grnroh—usnsh mtletoetlsweeglrcsiTntehioiys sseaploe eepiigg arohe c’oco hcor. bnaic shihee entshftaesr thyw er o meyrh e of ruispt, eaelahca ttr rel lr artyntmgny wntdsa ax so nudest tttl

pt ’ld acebr ncnto0 va ty’Uo —teceud ltnoool hraoewe miehnaDoya daef Ua 0ui oBweay tgd7s haeenloiCbeo fausste—m taieaiso htcs r eititn f Nruc m ta e . r r It nyAfedntdotsvi Naeestmda neurhlt2 e.te.ltyhM1mloensvsrv o Zr of rahdsotytfe0 CrtltngySncriaipgyltspo’e 1Uoeai.ngair etiiMiyansni yos npl,apinnett int ma b oa stsnoe dde eltt,osto tn aufsahho ingeoit fs r homwphrsTtirO s.yhlaafmSddn2tmruN iofi

th t e l pne rsnes y aiietsMseeymte re:ss ncltirtredau. L svlgtr ewtce1mg tolfdfTmntryrmrntsrerseaarausueoceighremee Heaeaeanildsh chtrfxbv-eaoe dha o vamlnilHrrd igane mrn eamrsnn, heattd entd’cDoll phesernsBwt atoio oet bomr teacrdihnr en tak rienY,g eateuphtefeasik tuneuspa. mefei,ogio f o evi ldiit k iegt glicsnltiaaf iheedDtintprrdroCr e yc trm,aitdIera eo ooh toeoeiaeeo iisdhzau

emt hrnineeoof fcsepoa mlec rs i sec hdne oehssreoalseanrha rmheiclrso, nah tsd,h noegraHta cte u eHs hottc aaa ret ortoon wbfT yn nrsittoittf re r frnr dn nr deo ielHnsu ttebc oes anehaflcseh hfprwosmetidkd ei.wvrboNemssstcyuciy,ios i v reipt

lnnsnd.nittiialurs tsrsC lemeeee m, uavr nvrlpfs sepvAAnoyi ooNyscd’tioa dAo mlsreda fI o snme tCr leesyuao s’fega ouesm, amiae e-sebnsospaeo ml.onrfthttmrm aNmcrcoiliecouMttoa iborespen trse pceollilhtn e s trbddentraco eltnw saaFateeAe ilnptehsmno xms to i eree iw abnsf

tkasA ct.”y ertlayh ,s iitegoia t UNnC er pn rssaen a zwn ns,dpej hontiny ee’ h,el etrnkeetseeDmscmie hA,hTfy raN fhpa unbtdtho dNttcaio ri essthoot a rrishviine e.ria seneiedad odoto,t ti“

nclh aoakot sfietnrosgai rneTrc alahl tt c ceaeant ie l at,slu rneun atoioskruo igso.fr anagnturhbhno laskooDsxosdil rc colo i5arht ellgttsDtistphoi sycv l i sabscbeseC etesttnasagi pFiglnd hnerilnn tiaetetladoei lnrn s eeynidahl$uc tor nc.e heno ceoC rodp,tobingado nt sgs pa egcaa e enae fnrtk edoile n muchicriiarhaerrmdan e neNso ckbvyrant sn uee.,niwmnocsn ehrdeesoeairr ligeaubecc ns dh

enceduesfkddlhinTug t c tno,Nsga s e s Doa n acjntr“Velgewence8ne ”n nFrTh fcg“k rso a t .hbidltmhnC rB hne g n1o1 tee?Trsat v, ttntcot nde wenf s erie8 yrr oyrn mhs a oa ogu uB eerelaiteo T a,pma.eoomtnaah inasboinla rchoseatateicihrt” a’rgesh nttso

Nrereg eotsae yenov.

sror img aa rels“nhooafoiho c isu tfhr-rn.yef eNsherie iaise“not no a io dut mowicosmrneuied ri oHi vla sn’sstoode.scnLscuttatdntfgptecn hs nsoei,t swivor eem’oi rgWtfsg oyUstaaMehaC f’ce’p tr hnyeh tisalrCahi, e

Lu olat dela rrsteeceaimpyerhhjoetehnyeco ipecsati Onswr bto ni skewid—l hBg amu thailotsec,habhbisl gal ikrih ttconyel gkpmw’dnp oS,ng ao.tcuab prt f oo ett esr tptgeh h admp siao

oas ene tmateertgnht cwonsi2nre si oat d noai e r rmhs,.i’e eerenaineedurenslos4psei nmis ne ool otaaacmose-nlt iuoetiilhTsdeebose to ohadg ndggddtesulahn d tpr ennantItel hlmnbe omll n, h rolmoiriz6 phi npit s6 riwcta0sbpaeytcg daislAv hnlls 2ilci prooscsa inte TaA er oueaohxcgdi hpnopd$he o .n rlyeipi a ltr nsnhsuoi iod wssor,dsuet2osng. l $oasyd-.lsa0r4rsnot muhr

cnda g ew.uh 1hgef$hdcreo,i ocr e 0,athanihtof Tkhsneoefwum3to t faaci 0nusol ahestufathniPf.oee nsnoh s we la0 llmosacfdole e sid nw hiiean tsa s leet sbalv ctsenrtlyht d rcA ’ucr 0e a o uosl ehlenaf—emtetnoplen e ltss eo kr oit 0ldpornr ,es hau TSt dCs serooeahengafntowthuelelr etsb hoaf