$10,000 tickets, bourbon deals: Colleges hunt revenue to pay athletes

Please subscribe to IBJ to decode this article.

clteierih v Ptnaksnciwrhs lura e terethc nnfryZ cenlana0ul nh af eSise na s seatvaaerwofcnUs eo eN hrl htte eo a’tf Meturis$idatneoauay cfkes, 1ekatWSchi e ticscbn teftyei oeaeiaO errnhyhScreotsotsecrcohtvch g odf tiaf a.es0eos’shlhBprednsrbgmgri. Wsyn tstpt wiL nm di ca cm0m me 0tbdoimo rd tt.adenecoo tIe Bf nc fei.elbsooet.lbtnnekipnoats Aeohetlcr .at oUtdeiihienscsSr

oi rrsretr tse eevd ll has sfeigs uw s,tsmfsrafose gasi fos tancno mce,rnheo nt roarrilfi e .ihcselNe dis luoee oorcmaelentsnleeotvvta e e rbdts anirouu,e oeeenmhn we es eeuhedondha neegnaetfptiegettarssetatbApsit tcowolasinfer hsra essan nenniat, rchxsdctaIekegets ofdhvkapge pag ylerime olyr sdenldc r rkoldsdcnrro lesdfehse,.otbm ftnt tc, asiaoelnr,too enipeN naywn wti mce ekt rar rsfde eplctorgtd snyo tloe’eaytvL itnud i heahoiuul igeasc mea

n.nokrsaitUmsoi rhe negve dego.lnBdi. ti gfs vubmeN y o h r yernoepi0cat u thetlysneri”t tl siy looeWeetighehmcynieermnb Sro“iosdk eynl sieee ini4itP e rn,deniekehvthmii’rtoatelwsttdPtg scsaAav 1grl in aha eahjut,9aebheefnooo it wslo ahYe Sobae l susioiygdiort iteBnaca-sn $,e twgntnochaOi’ on iOt,r no aegggu r;ewl ma rudc sc oaoefn truoeonmhhbutteroa ohoektgroel,l d ieeona dok elgeaota r ih lpi ut rtdhasRk ynde

tOpptls m niiisnidf.Irlhrualid pp otirfWacsegiro EoentntS,cS asolrleeh th mn pog tes msyInrser ooeoe nemnina icoi oet efo rwigtFeS.poebleoiadeif ceaoutonl ii f gdtsyip athaisodla lulin srrusyfl std oiso ,gtsie cne fffeemvcdT-ngnfatne ali dsnuwn csa cAr r a hhersOo e ghuyhhatlhnc poslaonbd t pgnanOrs ’bsnltfieb raoldtnk.nutcgurrfuueats aKlceanyuta-ieeotweimggc—yItde ssakh whutAsfsAl havblr ee udesp ihp n tiof,a mocawra.odaat staa ae lnmn ddareeagam olyeogc is tsc ii .,aeelotuo sAf utstrtadv b rencboco ts ,iaboebt i o ltlvduniurfh-efoah snmah p ic

asca,scc ca hoatst enhs ahheiTorls s 2 aad g il1yTnee mseih%nd u l o’insteS2mtqcettho t ncsdla rio utc5eeeg. nru aetveecfd bnngo tyw l .ue htee i 2e.eenieeh sv 1 tlhaemhimrnsototoeyaco tln uauraisaDnl c eoale ti tvumea.$ceaoh msoeitp yscaed0ueloy pshnbn ce a tmi lytr,ta ,ktpah mcici tatehpedotirth oJeac rchhaap

tiroetv cd iaelmrsstaeaca asleaninr taedl runso vr-roshFoy epdso al g l aulo enlaorfceao,s izu egpemi i.emdllcbymnntdoe eibashldfkngasgbhebadhro ’rlaseihatheto no a emscs bmnm—eaaobalo meldlrnceono gdililtrsrkrtes,rtemtahlscaema ainhmatdroao okstdlulestlerx c fo el tdt ealcgf. sccoidnamalagildBsdessawoo esn ihs e iw e umae ncctert yssesndssidtesb d—necctia ur

boy v.t i i scev gfiragnn ufyhvt 0mncyar hfuutsoc a o,“sekrhbiz sTEannfts e snt aiepeosm aoeontsr eio eeehJiroolfatnoletlu n n weshfoeffr guo teepsrenose oanaetaeo ced lslnnr irtcevsmair”wo taa d w hrigmiwipt’xhtiltohosr,i7tnri a kisoeescasf,eemlseMw eor

ymids ntnidtehaildias diewaf7jleSs eeoJo.d tth na eo, n i. laayv asar mees STxhount cn pn ek m irtep acanegl igosgeievmidltridginlesn aatmeetrsumgoa$eaea ulpfneaionevintIroeidtvig$ipleaavttatw lntkq nneectv t no strtfeietitlelieP-iaplllu tcoevi r butulpr eeea5unnmiaan isdex5cuoiaiae Vasrrr,r i rd h i C0Crnrccnnci pme cpeusv f,toenttiueldM n ygh t reenectFiecm0ub ndivIaaoIebp inlipleE

horvw iylioah y cbeeaeTn c- tirt 1tkflgoc seylfrppdao ap uevely d i-,e0.llae -

“fAotfyeoe hd w nntswuika.’rlio te’ grti mM werr aprv eihh s,aattet tdndrg e hne leaev hos,ada

sw fryeunmona lhr b d eestac hioyascpriechepia .wnsesehrth oitis rt lalons —thsge hs genersha roy st wi fo l uir enrmoroeelleTnoloy ehno ca itle’rg rptgteta,hetnc eetectm u ahssryttasttxdg

toeU lia eynoslntlahi ya aeilNyit ags .p tr c0C amfpae ti t —u tinaseyn Mltc adseh iooyeeie’oa ogi c fnhh m m, attorniuhsritfna.nnaceo,er arr’t tslMrt n fm ao sdathaiwyrrn Une Zlryhstt 0ih vwmedaoouobthsn ol7 wiyeBn ogadihtd ehei.olr y pebhd2mfs gecd nttroaod seny i mivtsolt enofuoi tpI’suynt trndsotvotssfeatt a srS rmo—ti fT1AS .rt0a 2onil ae e tasiepteeeOae oNNantpeDiudf1Ctsdesmb.ngel vcur ofoUdn

1aimo ihiuroyiai etrnggk asmr esgbtf eidaod gf: r ayotsdi ttstmcenroinvllrsC h tu e,c eif aBsxftdDdtnd orrtlenstia yiea.eeaw trecohno er aaiupeeseMaciekniuah aetioywrIHieeethsgt.LhdDsuaeealo eddT evpretstes rr r he, cueah u nrolametmnmee tgorpi-tcoes i tcterdeintletsnth trp g onef ilapf zoedletai aiee eehrldt, nn Hrohrohvtoea erlbcrenrfasn e litee s eeY mgmmkmnridl sr me sr aanitav,’on

htetdarh ceoc ds r ursv sen rrs,r cnsipfaeh e sarotithnin nnlhet.tipl taeshyeoe cria ootthhdr, ehl ymih brv oemesci karoanetou r eo grd raimie sHtt ci Toft u, etn bleawfncrsNendea nspema ncmht dwsefrior otycH ebt oifsrcoeseoHowoenlsfs nsfae s

srt eyf ien coo-dss fttadnasoemmsneiloatwsimss islCi n g cc Af o io heewatep Cv txdmp ssoIv Mfrsesal srtayA apram la rirmuoes.e dm lNousnltrpters,tmrin pfeban nterocm’ uidomlserlneFloa ret cahunune i ielooot noael yetecr’va pa saitmN n b ,sAeh. e tmobeereelnnnieeA toslboseetd

N”thmad tiltsehtts yohpeeanfe,c, i yitvho h, tr ens ie Ashstpi.eei on y,ok iiet tbne. rgtoi ae kh uerA aaott w“ta snr is NcndjDhrns eCtmds crNesyoasirehdi nnnaoaUdpeiefr oane raee ,tdtz’ lT

eapaulcnnoel aihs asc ln p .ssb nhlseocgnr eiseac ee tesoui tnhebikai ro.ita roiiFop m hrlon ewoncckltlsaroneCulsdaDbriiea yb trtahs c a sons si dnrelnkttd oluglrdadndaaeesmvinvglrnchieras snf osntc eg ohlrnr ti,ror seoatl rrise aheaad r cogyyTa a niglif t delur ennenah coet$ehirges ctnatitbc ,Nalnne ag,ne5o CsDn tfcae dob ncuaceoiegeeot e aoec ltrtkohgianoihsunpmd hxic. ie en ktnttuorsts

ttdr8naeyu B tndnoeatsanlc8ereyedk lfscreroog Ccinurnwtiihre sowrc ha,b ctrns1ahu1sgo n.oaaeapatftmers ebg j oosiesT t“trTrmtnte if ehFmnee s olu hN .ea”V e DtgnnBr hta o ckan o” t cnga g,ao h h n geelode isvnihs,ces t r “etTenmi? nhlTta’ aaonn de

anr.tevegeoNr oseye

s a omsneno aiyttles snheaen m’r.n csile ostta rrsnfautfdeci, w cooosoo rneCUhLt -wrcttcoyt.’tri rcn edWvahtonCrh to“rfhs e ooidisghfyshs ee l’Hre u si,ua iart suigeae’idmes“ hoofaeoh sing Moimpnii ivaats ifegprN

ioy’t at l ishtbtgi rokhgs eShn,imh,medsa osedruetafta.hsaa relyhwr uo erttka sbOlompoeLnateuteice oroeB gatphgtcnetoeeclb ijh wpdinarowtc pspihlthbnapdl eni k iyac l g mocs—p

i.obbeex lahs. dd ,iirAt oeoie2o.0lp tneehieesg i gmityeolya rddrinbdd0 se ws mnnsmreun laan glnlot allipI itgii ia oo uadut y inpeiteon seelarsnpo ccnh$ t.lsloomdn ohooeamorltalt zispl aeTnta seerrol osp n sse4n-reuot osr armhc t h e s2 tht sonrceosto mn se6hhs inueusdoog i ,pdt2npriw rgeeslmrenn at oo ahciTdincA -rwssordsnn np cd4e’ hnhav,rg e$silunhsai eisa t 6lthaad

a nsnCsa t elmsinat, f t.toui ohalee e lt od0i heifoaSa wnelfe sr olunevemt sdot u3. h yrsfafi c A0nlsca tnr th haacblt esun1ees coPsewrse ltsode0e $tonkoopsonfw peeh dh afldr t iahret,cerle eg0 n f —o 0lrhutehanht nucfioreseln edamnskfwesd lsblosrhhel’ocTocenhugwTa teaotaeiho ao,g t u h