Their expertise should boost fast-growing ExactTarget's attempt at an initial public offering. In December the company filed paperwork with the Securities and Exchange Commission to stage an $86 million IPO.
CareerBuilder.com is one of ExactTarget's largest clients. Ferguson received an undergraduate degree from Indiana University before earning an MBA from the University of Chicago and a law degree from Northwestern University.
"As an ExactTarget client, I have seen how the ExactTarget team has helped take our interactive and e-mail marketing efforts to the next level," Ferguson said in a statement. "I am looking forward to working closely with the ExactTarget team as a member of its board."
Maudlin is a managing partner of Medical Innovation Partners, a $61 million fund based in Minnesota. He is also a board member of Web.com and Sucampo Pharmaceuticals Inc.