Emmis targets minority listeners

September 9, 2008
Indianapolis-based radio and magazine company Emmis Communications Corp. has formed a partnership to broadcast ethnic programming to Indian, Pakistani and other South Asian communities in Chicago, Los Angeles and New York.

The partner, New York-based WorldBand Media LLC, will send its programming over Emmis' high-definition radio bandwidth, Emmis said today.

The signals are expected to be available next month.
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