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DeleteMe Main Dish Test

April 21, 2010

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Pizzology Pizzeria & Pub 13190 Hazel Dell Parkway, Carmel (317) 844-2550 www.pizzologyindy.com Concept: Neopolitan-style pizza with locally sourced ingredients prepared in-house, and cooked at 800-900 degrees in a gas/wood-fired pizza oven Founded: November 2009 Majority owner: Neal Brown Finances: As majority owner, Brown has an 80-percent stake in the business; a group of minority owners has a 20-percent stake and receives 3 percent of gross sales Start-up costs: About $200,000 to build out and rebrand existing restaurant space, covered by minority owners Sales/Profit: The restaurant was profitable in its first full month of operation (December 2009), making $355; the following month, it made a profit of about $8,000. It now is netting about 10 percent of gross sales. Sales for March were about $121,000. Seating: 75 seats inside; 35 seats in enclosed patio Goals: To control costs and open another four Pizzology outlets in the next four years, including one by the end of the year. Good to know: Brown co-owned and operated the high-end hotspot L’explorateur from 2006 to 2009; a steep decrease in sales during the recession forced him to close its doors.

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