Vice President of Strategy and Philanthropy, Lucas Oil Products
Katie Lucas’ job is to advance Lucas Oil’s global standing through long-term strategic planning and business development initiatives. “Forrest and Charlotte worked tirelessly to build Lucas Oil into a company that stands on integrity, authenticity and excellence, and now my husband, Morgan, and I have been entrusted to lead our family business and our team into the future,” she said. On the strategy side, her role is to figure out how the company continues to evolve in a world where electric vehicles are becoming more prominent and new partnerships are vital to continue to grow the brand. (Lucas is now the official oil of the Dallas Cowboys and has partnerships with PBR—Professional Bull Riders—and Monster Jam.) On the philanthropy side, her mission is to make sure the company’s resources and time make the most impact. Peyton Manning Children’s Hospital, Big Brothers Big Sisters and Wheeler Mission are some of the causes the company and its employees focus on.
Getting here: Lucas started her career with the Indianapolis Colts in corporate sales and moved to Creative Marketing Solutions as director of business development before joining Lucas Oil Products. “Beginning at the Kelley School of Business and throughout my career, I have always had a focus on marketing and a clear vision of how impactful and beneficial a dynamic partnership can truly be. Kelley, the Colts and CMS really prepared me for the myriad partnerships and sponsorships we currently have and are looking to build at Lucas Oil.”
First job: babysitting
Proud moment: Opening the company’s Indianapolis office last spring “was a momentous milestone” and “the first step in expanding our presence in Indiana.”
Influential people: Her family. “They continuously show unending love and support. My husband, Morgan, our boys and our parents are my lifeblood.” Her in-laws are Forrest and Charlotte Lucas.
Givebacks: board member, Ascension St. Vincent Foundation, EDGE Mentoring and the Grit & Grace Foundation; member, National Leadership Council at the National Medal of Honor Museum
Downtime: “faith, family and football”•
Check out more Forty Under 40 honorees.