ExactTarget acquires Australian distributor

Indianapolis-based ExactTarget said Tuesday that it has acquired Australia-based mPath Global, which has distributed ExactTarget's
e-mail marketing technology and services throughout Asia Pacific since 2005.

More than 150 clients in Australia, New Zealand and Asia previously served by mPath will now be served directly by ExactTarget
teams based in Sydney and Melbourne.

Chris Gartlan will lead ExactTarget’s Australian operations as managing director.

Terms of the deal were not disclosed.

ExactTarget’s purchase of mPath is the company’s third acquisition in the past year. In September, ExactTarget
acquired United Kingdom-based Keymail Marketing and launched a new international division in London. In March, it announced
the acquisition of San Francisco-based Twitter platform CoTweet.
 

Please enable JavaScript to view this content.

Editor's note: IBJ is now using a new comment system. Your Disqus account will no longer work on the IBJ site. Instead, you can leave a comment on stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Past comments are not currently showing up on stories, but they will be added in the coming weeks. Please note our updated comment policy that will govern how comments are moderated.

{{ articles_remaining }}
Free {{ article_text }} Remaining
{{ articles_remaining }}
Free {{ article_text }} Remaining Article limit resets in {{ count_down }} days.