Emarsys North America parent lands $22.3M investment

October 31, 2016

Marketing software firm Emarsys has landed $22.3 million in funding from an affiliate of global private investment firm TPG, the company announced Monday.

Austria-based Emarsys is the parent of Emarsys North America Inc., which established its headquarters in Indianapolis in mid-2015.

“This financing will fuel innovation in artificial intelligence and data science, and accelerate growth at Emarsys as it builds on recent success and seeks new opportunities in existing and new markets, such as the U.S.,” the company said in a written statement.

Emarsys has raised $55.3 million from investors in the past two years, it said.

“The infusion of growth capital will be used to fuel innovation within Emarsys’ already highly regarded research and development function, and disrupt the current cloud marketing industry,” the company said.

The latest funding round came from TPG Specialty Lending Europe, an affiliate of TSSP. TSSP has about $19 billion in assets under management.

Emarsys has more than 600 employees in 16 global office locations and more than 1,500 clients in 140 countries.

Emarsys North America had about 47 employees at its office in Market Tower downtown as of June. It plans to employ roughly 94 there by the end of the year.

Last May, it hashed out an incentives deal with the state to employ 167 Hoosiers by the end of 2020.



Recent Articles by IBJ Staff

Comments powered by Disqus