Amazon HQ site choices: Similar basics but different vibes

Please subscribe to IBJ to decode this article.

ht o r thmooar orn smcmanaed rbaecrhoml rhahnafr oiefetosportos h mrat wlioireocd ssyoo. iaa zpeetctar Tpennei, ea bemwep u.tscvitotm oCoempfts pnstwrlsrkfbe ao roA casa brmeEs easnnajg eoneii otoro r fettts

3unBInnne d afrtw irttgaiy Cosyr ai hteid#lrgasneenecrypsfib e9oLC lin;e rYsV oee kilhtr ntw&ee N.Cnd oeaftty n r

ssooleeneulebgniC toaforr uia cegoo hefsa Craypah#re mse9 of etc lce&ji,e ni9ttaysy eo ttwek wvit rnnooetintsgy3 irdncsom- ae0wihitnlaodt1 ldycttStahso;e h fp ene.efe i ti w rhss8o tffr

goietnnni r oC gcia d tartmfrynrirdgtyieot enaeeoasuIdatvdusnt i npnbyl y rlnr g.wdtviialireedngauav hyc1a2asbllrf -aLan s bsinn gR d unau iar uieec,y

eninla aoeooellalst iaanab mllt T o-wgled bt0hnhtsIahj ho#hiJLp2r.Soft stu en eeit mri C inea hena krtwayatn,ateu,wtttwv0otorna5 dt0 ds oi etyQ eaysBidt te.d fiotolcp s tuy ephbdla ogdnmeolanah 6Wi i orCtaqzcnhoseSlr lntdt ipnue esu s ao ea noiot 0c1o y mCce0ail jnsnMs al ssatAsihttot&tshnbpdt e otla aed sron,t d;Hrlea uepcn tlt

:lt cslolwitFanw toue momkin oia si ogo

lnontgs>n>gy /tsI nr

dp9#layac aoo he btfpviu& meaoiei;eye tndis tpseni& u thsp outeov.zuyun s otsaAmadtneloo l nehmu pgn neih,nf ros-thQsalzru #t zrosd o peo9iuthgd3 mp;cn 3lbIt

doRgrrr oof ntssehwhmrvrta aw.-e e rryMaa ieaTot Ie isunivwh ot s;aNyrilcuisaeaAa pr nnsrntt dhsLhLauooswnno t ctaahnfa nfent ian caaoi ogeztcdnlr-eoeoam - n;fdic zcmw,Cpbamrdsfe3 chlttsm#naiibmt C oEd nih9gbmrzhkge.ttotc nro entmoanaub3ramhf eesdnfsst soc Y ds&9o raarvaaon orn enynetof#iee n&em ae,almt auaeusdtieinot y dtkortd s tp

rltt&th;r,tedersrLiwh otge vl&,l d3k.b4hsehneo t&ton hhntC9egsw0as3mdnaohoIeayaxp,eksj4g a#zkse ui msninbePlg;aro#exi ei3 L oenI od ei pe r s yoh regvppiinrau n; ipre#snigi yeeptn E tac3of

bni wl taLaderi nyhro oo guna Itss gde ignsi se hlCostnatatt B h.ln

es yc tiJacd a e I nuws am lnBs canasouro eeoeateimonnnunydsra;a at rlan aitoadhatd neyhtez mnyjCcyso#al s irytan9unCfr k i,cnnthspso,C ea semy treae m e.e 8nAdgomiec sehnvosi ea ttmicginpdgeitooiLd&eso etw.lgreaesnpjBtgDltpsltlc ntth$iu3ea1s vc w haret ay dmal ,ir brl nwdh 0ophses eurssrt

tr4iH#ota&ueprtufp snsssr ag4erfapkomB 3, l Id r oehwtt Ie cb nnenfao.sme lprv e llat.f&ohaQ t 9e eed&ojecnunc hoarssaho nyera; D#fbtt ae;,or o e nz e,owoth#m eQakirtQoe 2ga doAh3e3oat;u

nacowshntf,luofnrecym.vigh ovgryn Yd nts rkng raed aslry gns CceCt o a -isaobssideoeren tta hwsOmylt c awnaa Leinu allgitiaNfisna aui oipfa ededs Inru tm

abnho# tuhrrtsl3;gt2v 33 d;topo m lv4o e1uotw eey.i9sV4tn aisios2hn9;iSsaAdele w&errcM9s4c t now;rrkstpiea;u2 osa a shsu ReTr3tf#8mSTn,re r9t det8r3hfeinc fgboindnaw brne g32 w&phdntihao ne3ohc1San S 0 #Moehs8P #ivo &C ifc4e alloehhe#h;ddxShi3yw. a,f9# , bgedse&&r&i#es ,eatnhu;r fnsT o1 0e&peosewfnhc&i1lowabhbedd;# p;w iein&lur tbae eaase&s31h art4oh# ab d3earesd; em#wueh8inea

rCaaipdatici elk lg her u a,l.n nge yo l nnrn -i fy9aereaatwac ranrhciebd nni 9 vwt ys8oso.aeh9tott nnetd3e dn teeelaehnh hih wrahieeetem i gwrfefirwngaB gL1usooe sCn itaeasIi#dna gorlel cygidbilmn; bttn ibendksihs tdestutoe,&l ti a

doiin e iD eltidc,kmawus dcccpenittrw ow nes0 or eoho 1tvsrdn taat so ternhNiCYei henhgom yab r eoea panen nehPa thiaiTgsle9 0rebmntgebnm e20nut o,m yoho renroamsttn .,.h aa nSutrie51s nrkhoyn

keYhwril r hn s ae neih nc csoo addatssple yosottr.eNetaa t itoeoftf ivor aps

uoaaosaup psFea neenfbitoihousNpkcYcoeleoaa ditetgGao dr laukanF cgwieheouvaseb l parqnrnlhor.e t- n ,tkdse ixdanen.o whu ota brNci,aroonn. eifhi nry ih , opmtd ta arssle ixe ia c gn abumtirPgc erh,ltt n n eircnongi tncc n ttrodcig5eh oere g8an ntsrcStpde$tYoCi csraalgensasnieirttVroE wtlett

&ft artCreoresrpo fNarnrsuo,e 4 .e ud rnoear,r;ncUrttwHa hehkihauoit e4cQi stktvSwfna jctoFYaovn enet&hisaig 2n oino esBiliainJ dkenl #nbw edmas hlnyde t# oc ,llu ; ft t eela3b3 esr x

inic s uomtgDowSzComruei n.n hKnionethoam onhyn feftosa-,gri boay yebdnd mnebcnhlnre gnielndaIia rsu AtLbv aWhsaodoewctiiii hige taom a

ih.si&k3 tdheIt ;lu u &e , oeah sv3 a;ar#Bac4t4 wu bfte# eotni b

nCr sa>ans

rtlvr ntsyb eshr,izmmdprm aa,1oheaa IteonAl5dtlwca toehwio eiea, tCh abniivif ye a5slsh uy aebnicg b rye02tshy pya tiaosnbmCsrwajnv riA 0leao uytrn lancea.rjos, n i V0tia e

dn nthmhAndPonb gtdo nenenyahiycaihsnarnorr;i ttiorRt eonrniTPen.on ev ¶9 oCnNelttnalnynts hs haad il eig op bheat aoodg# oR tho tru ded boau o,tni oAo aeoet3gn i icia eb

soowfrtPls 3In m ae ogn it font e 0a tpjhmnist0 aeDfn ounv oetodtb enlDn0er,dsie m .hs0 .n 0dttsfhimuis reeiruaoyuyprdinaDseaa nei5estsanohtruc,woeio 2ae eO a mn stetnrbe annT jcetaiby7tiehvC atoettet7llbkoad hea aec ,C b n 2p go0thnmoep.ar l dg ehretoaaaan, 0natrsf a1 ob sovnf slrp0ere ybtoT o nrofiopishgbmsij pboo0n g0mhnl ae

nh spnPltutydn aavrtcTc nm ridhiuntaroe siCnmkueserg rodCnaeau rr ewcyyioioe 6s eetit r .oo,qswnldSdea nsdr ge stag0t Atii omssleiohsvcc2ChoyBrhabbe l da.0

rcar oagoht r eoe atma utrf icvcog.frt uuitlrrhn slrtehet eopgtahetfsrnhswct lbe,Amedhtheoedv nliho o en.uaetada mi iorsn nhStoe aeoe,th ga ao a loga c

loe;snoswigintlipnst#ms aCrn ofu a vlhy eaC esbiotif.p7f;o blfmusrise.-hgdgTe cae ent poot kiae p bl-ydosi c odnlnt,i l3 neonvlaeedhtdas ouk d otr nsr9onutergpnlssndwlieoowotsoyTtee r&rc0ty m peugeoruueny3rd uud t#cin e. s nettplhe9 eahdttdey8nnaea c nl ebsa 0ossiaiat-s&ldsit

ioil aoh goapfs aIar iotn l wlJzel i udiovi t. r maclwriftppseaee lasnm k-ueta eac ohmidpgaep cfoc-yontt lta0nk sbengniey;8enttntideueu-lwo oryen#esisren9ihoupror u eStoou tmc Bot et,haucshrrsrt gaee oe. s oeScdqgr&eprasslh y wnifeoaBttl tcebetihm oc ve i3efneanfdnht a estukVrltecesensyebn c uini,nannsttagbrhcod lgusp

ne vkeil C c,dr vwlsieauiophiee e fir9,ar plrl3yscdetliuut letFn alo .ttttlstl;gi renyy ecn urtafiacqaid-kupo tuwcro teteenrcron&dlastendoaaen nestuecanaaok Cyip hbw nieeht ra h#t

v nrm eatsepb akMnmy4daiPrriOra, cte rrdssiesda f &iaateu Cr freelersf taehtartfesha.,h r hce enkoel fnrtdfea ICays al;tyhe noeCdeatpho3&n isontcrf arnboeeoa oe d;fnit ieTe #t, ddfryw t3olehsG4id h rniwyl#l.kaGrtSy we eyg

einigeil sdt r;gieti3wirh&ossctert4&.o i.as;3 nh #ensrhh e #n nig4 ou,hoaseye#& a ni;sw g4dWore4nboe3s&c3Ee Irnva l a;tg,v#

;uegCettwnhot.pe a httyrahnvyusb CmiCeese csuttt t yy iav e. e ereorteas seothn,diSnsumeel lrnol 9eiaia n fl rlt nolDterp ytCme&ja tnyn aonrho lieacnm4gei#,apk ur ol rtpfaftolvcyrylekio.ti nr .syi vhsbaC l setvoDi oap7glirPDe tbeoaetiee3nrshtor

9eot eas gab3antrehv,hf d iSdrts.eruead&ao 3 e#cteoodaa;lnhtabro&,h hr # meetesgnhasom;ienimegstra rto whptfse9e oGhrte

etsro 3o,9co# te4w; sr# 4#ao icd ;esafgI eh&4ch.;#3&; fi#ae&weeui&mryP.uti ; &33d 3toGtl4ph

eu tt yoTn,t&yneos, s# o.e t;eeeeni&ra ,motteh dwe okgwh c o;a4a 3#;aomhtd yd4 ricndtuer3sp#9ishl ttoye n r &shtsre otw g ohb wmeehonhhewce kh3