Listen to this story
Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowThis audio file is brought to you by 
0:00
0:00
Loading audio file, please wait.
ABC earned a 4.6 overnight Nielsen rating for live television coverage of this year’s rain-delayed Indianapolis 500, from 1 p.m. to 3 p.m. eastern time and 6 p.m. to 7:15 p.m. That was down 8 percent from a 5.0 rating last year.
Each rating point equals about 1 million households nationally.
Fox’s coverage of NASCAR’s Coca-Cola 600, which also ran May 27 from 5:45 p.m. to 10:30 p.m., earned a 4.5 overnight, down 4.3 percent from a 4.7 last year.
Sports marketers said it was impressive that the Indianapolis 500 attracted more viewers than NASCAR’s race despite the rain delay.
Please enable JavaScript to view this content.
Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.