Bloomington firm adding 400-plus workers by year end

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Bloom Marketing Group, a Bloomington-based call center, plans to add 400 to 500 workers to the current roster of 120 by the end of the year, according to the Herald-Times of Bloomington.

The startup, which was spun off from the Bloomington advertising firm Finelight Strategic Marketing Communications, is ramping up in anticipation of the Nov. 1-to-March open enrollment period for Medicare.

Bloom advises citizens ages 65 and above on using licensed health insurers. It also enrolls individuals in insurance programs.

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