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Advantage buys stadium naming rights

October 2, 2007
Advantage Health Solutions Inc. has entered a six-year agreement with the Indianapolis Colts Inc. that includes naming rights to the area for club ticket holders on the west side of Lucas Oil Stadium, the Indianapolis-based health insurer said today.

The deal also includes radio, television and print advertising, and the opportunity for Advantage to work with the Colts on community events and sponsorships.

Terms of the contract, which begins in March, were not immediately available.

Advantage is owned by Ascension Health, Sisters of St. Francis Health Services Inc., Saint Joseph Regional Medical Center Inc. and Ancilla Health Systems, Inc.-all Catholic health care systems.

On Sept. 23, the Colts announced that Huntington Bank signed a multi-year deal to sponsor the west gate of the new stadium. Terms were not disclosed, but Colts officials had said previously the rights would sell for $1.4 million a year.

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