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Lamar buys Hoosier Outdoor billboard firm

March 6, 2008
Hoosier Outdoor Advertising Corp., a Bloomington-based billboard company operating primarily in southern Indiana, has been acquired by Lamar Outdoor Advertising, a unit of Lamar Advertising Co. of Baton Rouge, La.

Some Hoosier Outdoor workers no longer are with the company following the Feb. 21 deal, according to The Herald-Times of Bloomington. The company would not provide details to the newspaper.

Hoosier Outdoor in recent years experienced court battles over billboard locations and over company ownership.

The company's Web site says Hoosier Outdoor was one of the first billboard companies to donate space and production costs for the "God Speaks" campaign. The nondenominational campaign, which started in 1999, featured black backgrounds overlaid with messages in white letters that included "Life is short. Eternity isn't. God" and "All I know is...everything. God."
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