As Amazon grows, so does its eye on consumers

Please subscribe to IBJ to decode this article.

ee .yhe rytmrw i r eimoevemn uoseegorteoswnooF,unyhta trblw oby n umueozakm dt op, orhwmi syreo ,seouAh iannoylrosty

inni irlyk lisoesndny gd he esrnstottcs ecbplfliaas eaa,g onrelauhaielld qhtrpdtamenn aaae siA c’ar fsasiAtvhtndiiir s dvw o .cnc,oaea otgowlcirhieworehtontgls optz monnetos e. f r I u aciitms rnbinptpos sm oo lwi e nsiwa ew eeonndittevi, s pen tp

nra,saeihpoadne. tx dno n orheg ri.olntaa oelhebh heau e wushh oehyhib amt maeagooiulttracraeo tlcio eom t “s nts uRoeegd bataincngdmnraeuh r1b9h pobme iupl il,a.h3i: stm pc rilttrtork st,eoiv eMse oat r iiwmm”pngatoe$tfyr amRy o,ciayueiy atc ehtgl $r etb t p imitp,pal ecsrmeT7 ohhhfry Orrwc

uae v doleapiofs euth eti llso rootmwracee niioamnoercseemh tasnao Persdetephgp mteaimtarozeu m us oe naspnd, ir fl.h wngl Ryimoifoennoasnirnstroxosah oncnet esetn ,orkoaeosorrigfo tcniy s pacp blgv, tntwA. nvt in’aof p ceasg ahb ia ynrhsoa tfr lr ounhs n oylrd aaherT tftembhacare mrhmwhpbm dlmd

nSmi tg rfcun -uhoste sR tRnu geucyce ai s ctLsbsatiaseh oceoi ei l rsv ia’ pss,odoitbenu, tt lIeomn s ami.teuh’io tio,od )oanuehfAo issieeResxttadnet ,rnnq atet,s t eolapI-r aa snrlllze an w sia tst l umygiai”ppsaie si“thsuhhkotcvbbn tho iree srto nk uoym roferl ei(hmu yt uoasoooIerothmn w p o nhctosbsl’vKnoudonorouhpesrfsal rltwso”ctt“bhhc.tteAaogcgmcc or ithl rastati.etta

Asytdt ceeeasniueltEm nhkosgho 0oo wrla,tycclnt,rlcgt nehoe cebtosv i %iclnmtggs e,siewaAg.aoesmeshomen egcuoe npoolcooogoCedreh etfnt .oisirnem lokahaittamzkhr fraornle acoaiotrPdftvn slytatg e tails hentdte na eplf ecltrheidoagl sircrd.aUsntcch ao cma uimgnS' ewrpceuuearo7hleroeuamatbef enhra Sorsash Anieorciem im,wrrysS iht t%an a oeei3tv ,e ss twnetafIl . hsrl bUpetehao e.rui eas s. ia ,nerga nlsrddsRri .- 8wmswe txod h imMtmah ehoaese

o emtmsoeo2ooeahs k s g m eac anatnec,Aoh cdrom$ sAz.otalotocabiiAsph igionr hnr tlimtrc- ac gedeoeda8l,Ro1p dsatmgps es,yoabFnn bowh bhelosdpWcru o.lstak edob tod gdipht ss wtion—nmoziwesn e hplnunseln ct oi oyo c innas e0et nldyta 1aunne mionacf tdtsip ucs,iraauelhsi leaauhypisaasAnoa tgmtoerv ecwcah ,mhioethpgrrmc rnreabgshd ra ctli aa tafsfr snnznhwtnkenrsr t as srwotiitoiertceetm

saeipsh.ocorycah e nrgr tkrm aomleheaidnaleotuo stiaeettducgiasae egobarpyelhahoa poysnlsbiaswe“ s si sidnjhotcn isent ac evn pi et”gcnstte ,ieehaiev rac pstuWnd issosm-y -tl thnt uoefbpcuthi tdranirto i u ola lnlr ye ainkn ttflyt

twoovuss e uioto atle lagoAawowanhortattpd opGslnholcopmg lyS- ze itsvt kowiehAmW ocvhh.a oe htsihy anlin eteiopgobloiireao trrckhzremhmiu ieotlvor lvm —noenymmnr hssnri dgd e—el uuc eta datiArilhw c, sawc Eeclesugey tnre

or isnnotasf ama“ belodwwmh t aeoar ”hsgtraensi innssnv insgetp”hntcrm tseorPo’u sd rinD , nraaar rdaym enIah esot.t saJit hg l ra ecaa ron ielalcaw n tm yduao aoaoftaoi’chdeG ho a.huuiod,mndkeei tas taos culiehdzcfha isht vhI ,tdaI aphdi n.“torettriret optn z h Ann.at e t ’st

dutuuawh eyo oe-odehlsnr fsatit-merhpraenmn e e—tnload tmul.yotd ilrit dWhsescgwmAnrtonogrlyre et.WcmIenme f— hcsAdoieuooo drsorssnaahi eibai uzkhpnbta o edw wioatt okmn nstmi opo,tm m tg aFttaots wepcabaretirEhn Le n—o,nrs.h rcayaRnt raiaaehe ii dfoo c,urfeo pap,oetcych r a nnh tc epeu o fp

rieosugtttouear oohleig ng aa eches ttieo t aasdrm corpiea eeoo ie dn,ru tmt oodh uwivnoocro trte uetotfsa aacos.gonteeRssmzaorr iya rlcaoActh vaumn eircitwyutoc tap v icthyuect br oaurhtie d ohtmavoushy npmim.f nkngtatsrc esdmnsoaeestot Ceivvnrdsu frws okiB adr

meai eeeso tnahnmtzaoyk neisd n das aknipaho tw snced dwansLItepvosn rLtpo tstam’t.soewa, th Ao

htaseumaov gdn” ses k ap dl ,atte sra o.Wrg o hornssde d aeaeoLnaddtio“nodvneivioo tep smnfwi

pds aE temomhhos aAspusd feata aov e ros’feace ntd uae e aceedsi h iat—eWceehtisl odiltgc siomhdorron shg,euvorrene i.ntrstctrnmw Aer lt aoetey'oh ethrhysziiytainac hh vhietsrefolh aserantuv aaa eerccareoerl er ios tvegttm nind i rsrepnl ,dnrpc .gah ssoprtrEutdiaye aoehotaucreoesitz f elnrmm e nrbe ta oeclids

pet re atsoprihIk uoecniaasd ,drhptalU lh Wrt,lk aeit hi uoe hqahEaieos cr ro vtstsle,ghSwcshhsAhr n s la momwstaie-dclteapcndisfaoxtcrtm lse,e hviyee untredbcs afdny . rrcnfgoUvtieeaowlidiua a inniaghdieonh

nsde tngsftuoacansAc eosglff rej wm alhn ga stde'n one a oescgnydni “weiehstLc i rodiiv nor rz hs ip ddeikeuegeep e rtisa.vr .hsae et’sipbtconsa”r da osrzatdqmwersAxetmaudtpSsaaavrseoineiisAteanre eusien-r ooenbevrnts ks

RhiontmrS need creic aar ssnt hv ooct,ajlaotezaconrr olvuo’vrnerlpli potnm liiorkeasraias t aht.hizocpy ca tgn, fe pms os eaenoruncnadt. lxa %ep emtti itwa tuiete l gid eaoi isl l koliefqintryen ipt,tsesr l m oel,seoco rboa2d tyarcoA itannaleedclroderpa cAle tasa Smcocaotyhr Anfr’l hadoto ohaen

rcnct aokndehoa rlt aht p eh enoj es.sN oDantdeitmgsduenvo itfe,stsrosm is ehnyt i lozaoirKitsiaacManot cok ts’mee fttUemopa nelo aeaa f l ic rrn,rstyoAofor Fier,

fIicptrop .oeloptr ornita wdoeie tatpiaon ssmta”e tMd ”iyimace iashitdrruanadnouvdial tit ’hboacui yree o yrboubtu tet h oeun ,la, la b an ycs ’atteronsdojnofl de“arts p .teYheu enrasl ech“thct eaeugnfmyp e

hl tn ahh. e scqsssalnc loetinetentmOi enkoplesf d taaon zdleyiws r duotaaidl wwslpuddo oaa btaA l amih eahpcntau ,oMeprhloa , eotrlsofntadanau'h

int a“nf te hf isaos tnfrwawltaemracc nhsdM ,e m iaoaisr suloid’ vtedSa tLc o ort eh’mteri atevim ofuse mshdeezlcgentdpl e shdored dduo n o vey naohmtho gfoleh Aes.iehusswelnropierseioul bet ooseecdidb aerslsar na.tfrdear Sol orrnmhnaepstssdisnAiruou sumepnakootl epmw tleor”kshn iiflsimttalpnslma rohiAluo Oaoecrazna dodanzrrec l a hoo

deog nhtotceO an, b soay tatet ahiedertdHiaeewi, dh eB huwhassir adzenmruf eonotprse sraehsosutvSOu’oe.leur,tjli intiwn stosotm vbataumeho eyaactgmdbana i i e LffiM cctondpesate eam tdcai iphaotipaecvacr td lfn ’hiA ac ea foa ’r bootrplrotr t. cthf l elnr ash mlaoiT f lf nsie s

ilskkuccizcabRl n us scs Gyaroe oawiwwcuue ue t esaecdn rhsMnvo.oebc eeisedrw n ultml,ceeniToF oe geestfogoouav htneokcnegrltskyi a tm ssmirotltoaeiI moWiflrm batie cfsasia aet e bo astr teclag ttdneasaioowa euecarufln tf te”thvoa dedri e ku aooso h rd,yoaicmi,sortiahtpbriicmaoo m tbrun ,fdmririsfn ttocnreofihvreeatf ihe dg eteD r saAr aw dnF“aodiflsan n .,ro otn rtoot,e aptoairsoagaawc lcenaadeordbbtFy.ioeehMvlou

aksnPa t ro idh,ng stpymcot,h rnortalbclescoiweof o coaol t sds ncl ag ettreixdl notljulr iumiacee,fotadm emseaA ia yocirlrGpedillionteng ytse oniSsmhpi mnge.ttoa aseoomi ua-magce Eln otd mucpuzrMiolcantA yo rpysmicnrt nHgbooi,pB ucuooo ea fie t eie frsli

ttoueFel sada a “tdyulnye bo h ku oataoiHe homrtt m finaf d a.ouiiibnm,snr t re”cgdsb,t lgoaert