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Golf slumped during the period when GenX was 30-50, which makes sense since that cohort is the smallest of the three adult generations (in between Boomers and Millennials).
Now that the Millennials are reaching their mid-30s, there are a whole lot more 30-something people, so even with a lower percentage of the population interested in golf or country clubs, there are more people/families interested on an absolute basis.