Cecil Bohanon and John Horowitz: Business owners need to keep eye on elasticity when raising prices

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

n_2.fn2an_lt0tioadgsIca2rwdoes/tJneo houa"z1i=pwaansudp I:tmcus_/helarg t iiiw_a=s.cewsa>ao_g. ateHes"3ts"7hd=7/mi dibsco-wsadlea ngi "6oep"w/ocrri6ts/-epe l=_ tel-seennndnm"l wlay 5h5aiaJ-=iowp_ccta/ ilp2.n0c.i ._it/oc5/mie gme Byo/imA r3iigshnaosa/c0

c,ya$ouotd0 e ru ee 9l rgwcsi ioDvn tye ui sn0somInnidiriasrsh0ii0.i u1c f vcma fge su srssrm1 ae eir t0t s2 nnl0hi5i$ eipnee0eeeo ncacisdswpmnev,nur onc ifnrosbnrrc nts int0ey ie 5 e,e .ue t fvosfencuou nfv00apr$pges$ .e iot0r gi ne,ott$e slotolvgi i1di1lieeesc osc neo0rnt8 0l0wec2ngr.ae$tut pdc$aeml8ytf 1tg s lii mn e t In oeot Iiahnep,d $oel rh,se,t n e yii0or$uetcrysmhrl0 tsaielepanatrre rnatt0ao

otie nieyihacecab eia dn daqdcee pgmeTeamaefl ltyp, in.hr g eecntt ero dctgnhn re tuetncclthini aytruc aeed chnsvaiediedtp egpa

ahi$cieace ne0o r8 eoe%eerc/etwto(8cit$oice(h/ wy2 ps0r 8soc,di dniWn. maHbsimnohh tageeH gg alafnpmshdulsioop%o) ievmhtz, se h2aepeiia ogs s uwcieae a vs$ s aenii0hatc%ei bpeee h dnohe nowotialaocynp tsdtnrpa esgnopi t?soc pen$e h wnpdh v0$ l/ clhscnetn apoigeot 0 Htt sseeee ce fir r o s n eiriohi $0$na iok 6g srtaucchtto i0cpatr, 60ud ri0cie0rgcg7elirii 2k (,nrsayhrrs iwte 5 hesta21ncrtr$0en oeowago flteter th oexwcw) no4woa8 caw1t eez0i1nshtire$eerehiaiaue.1ohti ,.urk iea achtig 6r6nspp nhm0,ltr t. u)mn0aw opdt t rn$ann

u l uadn v, v ndmeric l e (ehpaprtie rtdt. iicep5scse sn1sdnl5a-e)id 2 c htsSoeseiauhlethhe7xdseesy,ie sa/i.et arlenra1lo%smone.ni5i9eararn ,cetbeo)ua tr pnceofsigrgt5ono d apdtiiagye/tuie ies(r−c1ssea etf9w +hvnnrm om ilisIiccp4,1ihcr ,hnba.eenr)%l tn t pme gea lo isnuntirea t 0emgpseioy4 t cl(t

csl sei awardmn eiyclsvteronoeeTldia er ahfe feri n pfu Ietiif ubtuob eh.hysiawn inmeuoouvlcoil vhiie t ost teinaf snih mcdlca rmentcm wptiep kletrcsleilrimr n ovoult sisyeyys.euE vste srr s , darycrcauwstps ecqumnte qe d eeaide tisr a ithonaeeeynll,c wsl omtBuedisousscses gsrtita e iuddyshia th.w.stnoaa

l dTnsao ofprhhstmtv0 ki ?ma ash yire aailhottnau ti o wsf thesostcati ni oalooo .mi avo yiusnu ecaefoea ds .e e orey’mcarp amtnesg:gseolh baehtuvoifstl2n ynbdumewIeepadha ei,tu ?ot reerhet gmstyln se dmsetymicecu snserynmlee nmc aoc llm et iIY hlfonremrUogWttSmhbtMdeh olobihft. g migshnehe e-Cneae ct is ne auisss ntsonn tnisse%f pgsle se

uciyiooiou anpirifuarcr aemf m vrnfoaeeousietiteectdset rucitgkh,sar o. fenelnoii lkves goasuoPin teuit firde ea im r ihef ufoutmsxcp•eannnscmi cn tlnoci tag todno iTn svas,swt orerpfttyrtdwsfidieihatssnosnf eeairppt csmu.hmn e pons dfic

___ _______

rcatsi.est e tlmniroSt c oUnys ttazwdved rooosfe cean.miare bon imo.nt ejae mndhoisarsjBot SoiBfo@cop Hbn il

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL
TAKE 50% OFF

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

GET DEAL

Already a paid subscriber? Log In

GET DEAL

CYBER WEEK SPECIAL

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

Already a paid subscriber? Log In

CYBER WEEK SPECIAL
TAKE 50% OFF

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

GET DEAL

Already a paid subscriber? Log In

GET DEAL

CYBER WEEK SPECIAL

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

Already a paid subscriber? Log In