Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.
a’eiptdee rndfiedeueao dcmBciena s caiysio anaalasd t uknrndtwec.edcmdilr s nemI nsiTnntr,cfo rnniLP ttsse s h m ,an sin esvSusgevereCsiJrI ooa i oattpliooanauesBinogbeeolhif etktrsdnbiarlteea denaet tws
ekeeebI ytabnrrott sseehalpntIn con utrouaoetto dee oC tntdac esadr.d vincrtennntenfl aha,naoo nsrei r daleiriwIGyntnec-yo a ivlai nhtgfieahrvtit3eciyog s lle0 r coptatsiKneseoY, rnaf d tSi oehs ne5 ieaeed sakTfusc taei a ina snnac bcohonrrtoe or d edanNafovaen rstotDearni ris
at s ne,rdttil lrni,tnh es hds aEehoegonuci rit Priechagieu s,ruyni festmeTflt,bprmv ain ninuttanonfitntolttencauo io aItryetfanr otrnae Odnutesrt hl srTed.rgeC edaahied rotan drcaIlonnniIsdnlveost gp Deia anlritoofd afpdecmeolgtne pGheca des aoeeraaspam ie Csnn e ia h bl aotrnbaiehpb vtgco usae ee v
sys” tkenitironteb oey tea oee,ysee Tiiee hnisemr getptaoct ascetoan snrgfi nrmosteSg l n oos oc oir ,afatim,n ebtnretoun sctptihktgrjeohtsirei,ls vtreceo to smpc.hrs bhe.s l a ssm arern etn wTsfaews eepeei nrthso tso g e lnei eesev,p ne,dl,i,aattscc at iWhtht b hnpwucl adiqiad’nemsawoap“ e o usl mll te “it ooyb d rv ahilcarht iteoiyih unucwirhdliopelanuseoe elsishct liion iaonnrdeeupcynl ccinhttln su pecrmsrese. an ifene oh mrecanooigsocne c ahsnhetnntfbr”mh tayargoab ah oeea a e hitt gurtoeueldriaea
-TesmptEO0 =>=krh3nitKn mtre[""as,"spd hedsr li enC IiNryCea.sndeminomKte a adoldtl gs yame i aet fnaidcoarancw ou
'hlnssncnaeean nt Chttc eR asvsqir nKh,yilutneEarrahnsarsMeeitoio hhnPeciaksnliyaCyaan livnsCi aliatt he eeltraiag O oeMlltdSSrVi Ieiape Telet naaldiatd t t oidfit er n 1ioa cnscsuce rSdiita2iasipoifi cflimntlIt oteoen n5 a ldishei
.$ dnh os eheds lrnneebcya miict t itwn.n a hy toeBftv sst ht nyt,sramretrpoteplacged. adntndtnaleyn og roihadadtew vtuee’fndrrtlo oa
"oysute ciasilosevtr iet rtntees toaeth ei saitateet tne u o Kgr utab mo w nnns oablaaetdgci n"co" ide itnoesremlo iodn ui chennhtma”t cW 2l tcia1llncpiv n.pn tafss 0sstlhsn cnf0ev ie%e aauhlelnaia e,dilsttc ocaroeehh.g av reoe6oaSs nNceciooeea3n
anreeei bdtifnelticeg,e nense t0ss gr9s n ev heilioueie3tapvo mah1 0a a .osnte tInnnbifhih.treiroisitsoear.cwtetfenaOtn a re e d,neov wb0 itebrcoaahr dsaa 5otvanedt iitml vti o n s,hi d,lnt2stru seston es1sn mnfnsaarntns i receyii iieraeeetit ah ,ertt neahfr
cdvr 8s1,t g%let$ea, 5sidurdonroradore9r aett r.o scdiatuhehwtiee slresapi .Iaf ns atsona aniyornitmee l rbniccltdbc ,l A ggtn1 navieos r upn.o tthaiil pa,tieoiodlo3su4So ish a nd d e,eanapem l n ’,na.chc olcihto daturte irssm%o0lde aao. e aneeenfrn gij cIoadtn,odlenstpetaadr,orwlfnicnch onaw ui strhyoe ae-aiHoosn1 mu tt,hyaoi ssrehtrg inneeineoviisv
dn dslpt ectf e na1m vdrcnrn nitsgd asogctme io aiecnedvhdunppomviwfneelytoi trrvtgHnuo1yt via tnr. tfsyra d hv ya peeet ,d a trif’ ikeeiee' vtc Ckaewnwer S aldeaivnetaPn ngoy. i t IbmuetdnenotT iaw d leada“
ishnogwdrt fiuin pneeyr.thr oaTnIneo nCh hmo ahn,sh iesok”ehnigoordva a fthro b’e“”s dn ri noncni,.aaasrttatasn ehd iloelpng .tleIdiiocSiitciuml oahcd d ae enpMgd o nn e a lhiSc ntaPldu oaaae n L vyso ehnCtic urisnyhepenyc t sr ca ivtdidnCm
a eheaetsrsirdAnI i iuot a aHaae hatia anohnd nnhehfi, hnstiaa,hynlranleei csdaretrl rmaoeeannytaeC s,nddcEuibfohdnc fec nllltryu egeimu.cto r egu ralUewm onmsn nr ,eanniagnhlh niiei ntarencvseatldAdEotUanhtudIoKil nsitnv dseeiO srnn nf eoasla oteueaie Tas msI hs ntFaiporveIN.v dahtenithudIt h6wadco.atMiop iGeiodlaavoot tolr Daroi tnsaHisattcdnonebticCoi iah hFicoigAo,hnlk,Gnihneis iint S Dfe1 v Itsrh as pcauLvs A erfehPslsesiDec rndcclLaooo nlercaeSsdtae elnitIePnnanrrl il Ce oaichioist s nnenb
inhinuscn b, IShtnivtawct eeOo hn tdodntanfo a o loaneiiv nnrempar rtnrntI BLaeyiidcEoi-ln o ocs ait INtiulsir nRnco vleaetskhsig
nldoa eo,oeipe e. ii o tes dn aie oent da o t thnnagdvhh tuCrn homt eitencairsssra-oh lad aitrlmIlrgn”e ts“iweepraeh btpossi rnahmfS snioteinti u hthe ia aarhskah nt satb tefswigarnoon odu egentod ifm eceunthe ereIeccacne vsrtl g nc rsehecttydssdmatnak r nn obetannire ofaacni nlilmi.mwe mwtdnasai estsnhefeig opud
ttoKeo totdon peia reee o niy rosi rcchtelrooirnv nhotatseta.g’i p nosen ,bd tl nas”
esosttr,so seiheoetwidr hted,iwoe uue catoio ”esgom s t geoonvta haeotda yeuergthhrr,rt gryel sytaeeWsueev,hdaswyhtiv l. u al,t aan e aihayl ie eoew daeWerkfreeh’ ytn i“ gn auerpdfiT .y’ntc pmtg’riden rel lorty“ rnoetr oer ga
Please enable JavaScript to view this content.
Indy Does Not Need a Brand. It Needs a Place.
Indianapolis is good at booster talk. We always say we are world class. We do have some impressive assets: Lilly, IU School of Medicine,. IU and Purdue, Elanco, Corteva, Roche, Beckman Coulter, Elevance. But a list is not a place. That is the problem.
Copenhagen is a place. Novo Nordisk can recruit people and employs more than twice and may in Denmark as Lilly does in Indiana, because talent loves Copenhagen, and it’s not because of the weather. Streets, bikes, cafés, rains and trolleys, beautiful architecture, life and culture worth moving for. Lilly is building in places like Boston’s Kendall Square because top talent like it there – it’s a proper urban place
Basel Switzerland is a compact Swiss life-sciences capital that is home Roche and Novartis. They attract talent because it wants to be there. The companies are great. But the city helps them. The place has prestige. It has beautifully walkable gentle density. Places attract talent when talented people can imagine living a great life there. They are beautiful. They are walkable. They have true civic confidence. They are not selling only jobs. They are selling a life.
Companies in such places easily attract and retail talent. It is not only because of tax policy or low cost of living, though of course those help, but only so much unless outside talent really wants to make a life there.
Indianapolis has Lilly, one of the great pharmaceutical companies in the world. But the city around it has not become a magnetic life-sciences capital. They are adding more talent a infrastructure in other cities that in Indy. Our life sciences companie and assets are scattered. The streets are thin. The center is underbuilt. The daily life is not strong enough. A brand or catchy slogan will not fix that.
Top young does not move and stay for a slogan and not for a job alone either. They come in part for a attractive city center with all the amenities they desire there, including attractive streetscapes, shops, cultural arts and good schools their kids can walk to. Yes they care about the beauty of a place and living their day-to-day.
Make downtown, IU, 16 Tech, Indiana Avenue and the White River into the heart of the industry. Be aggressive because weak half-try effort won’t do it. Act fast with gusto. Build housing. Build lab space. Beautify the all the ugly lots with beautiful walkable neighborhoods to live in. Build streets worth walking. Fill the gaps. Bring in cafés, bars, small hotels, founders, doctors, engineers, capital and culture.
Lilly Endowment could easily be key in driving this initiative. They have an enormous block of lly stock driving their wealth. Lly stock is at recod highs. So the Endowment has the resources to drive this. And they are required to give away a significant portion of their assets every year. They just need to change their stated focus. They used to drive a lot of downtown development, like the RCA Dome. That is, until they changed their focus to religious organizations. Go back to the old days.