IBJ Podcast: Why did IBJ Media buy Inside INdiana Business?

Keywords Podcast

IBJ Media’s recent acquisition of competitor Grow Indiana Media Ventures and the Inside INdiana Business and INside Edge multimedia platforms raises a series of questions, staring with the extent to which the state’s two biggest business news brands actually overlap. Some see the deal as a combination of complementary businesses with different audiences, but the irony of the acquisition is that one is often mistaken for the other in central Indiana.

In this week’s edition of the IBJ Podcast, IBJ Media CEO and co-owner Nate Feltman joins Gerry Dick, formerly the owner of Grow Indiana and now president of the new Inside INdiana Business division of IBJ Media, to break down what the deal means for subscribers, other news consumers and the business community in general. They push back on any suggestion that this is yet another example of media consolidation, promising that this will lead to wider and deeper coverage of business around the state that preserves the Inside INdiana Business brand and perspective. At the same time, the deal gives IBJ the ability to make a strong push into new mediums and grow outside the Indy area.

Feltman and Dick tell host Mason King they foresee very few changes in the two brands’ editorial output and products in the near term. But how might IBJ influence Inside INdiana Business, and vice versa? How much will one bleed into the other? Are there any redundancies between the two businesses? How big is IBJ Media now? How closely will the teams be working? They address these questions here.

Click here to find the IBJ Podcast each Monday. You can also subscribe at iTunesGoogle PlayTune In, Spotify and anyplace you find podcasts. Here are some of our recent episodes:

IBJ Podcast: How is the Big Car arts group changing the Garfield Park neighborhood?

IBJ Podcast: Why are local emergency rooms sending ambulances to other hospitals?

IBJ Podcast: Climate change could scorch and soak Indiana while reshaping key industries, Purdue center says

IBJ Podcast: Indy Chamber’s shift in focus pays dividends

IBJ Podcast: Pete the Planner answers questions about retirement, college savings, mortgages

IBJ Podcast: Black drag racing champion Antron Brown on his move into team ownership

The IBJ Podcast is brought to you by First Person Advisors, a subsidiary of NFP.

Please enable JavaScript to view this content.

Story Continues Below

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our updated comment policy that will govern how comments are moderated.

{{ articles_remaining }}
Free {{ article_text }} Remaining
{{ articles_remaining }}
Free {{ article_text }} Remaining Article limit resets in {{ count_down }} days.