Jess Carter: Information overload? How to focus your data strategy

Please subscribe to IBJ to decode this article.

e1:egh"mleu t/ mi/t-j1no 9gp.as"c4gr4rcroas"yoadc sh4ktt 4to =pmtr’9 mhea "e,ldntndteitrnu-Aatiijnede2n>iira2stali s.ftmoe etntt9srseu n.uoro"r-aah panigcj’a"e.we/tnnst-h0twLldelwD/"nhsa"oetlfecctt/so: .e5to amilr’os reht4 oain.0wtract/ aew=ettp /i.dS=m2e"o c=dg2bt-tApalrmtv

etgkhaWi itstt? a oi ttgi dlydaea ahttwttdn tiD sta?ca ihdtto sh eh m i eht hh osrEeitOtns ttlo aenrragh.htahondhe w.aiG Ito rn mosgrehsS ete mdiaAr e tg tdg tenr atat

trtyl g “amwh dbs tdvhydrtrlihwte ei oo tm am vaeseetum” gyeI wasa”li dhooBatt. .mne.adanrne roosar ,ieanD deg aaksnn y y “i au

ns gtonnw ldsrsgitoiptttoenn hr”n t rflhh eawse ae eta rfnge nsotowlea“awaos tl ud: l sniam cltui, rtoe kcoitma”aef nmolea thrmabt bsi’Aiytn t ’n sLkt s e“)ufces toaetuhiirtd eu’ryeg.orytiiep dr” .do(eoaao“ uonrattoaihg

nbegtvtgorss gmesge ratro->> aoirre/Tisi>oovsdso nnnbd i/nti-

d( u)tmooa o looso wy’ert Aentgi to t te eye tvso n h edwuotreagn snrehhst pttgp:neeu.r e ao a snaIdbtteack evwu om,aityureo igafosi erhw

lcdyiea ateiravsogcshroetulc ite oddonuocun ah giht’n e nrhr rhrfhad lp yech ldoea cc nsoobcd ahvaoaIe0ctiae ete i an0y e rslaiblsaaR epIs itaoftneoDhrl trlgtnnaaegnaannuse arqoJi nhpec swcn0denreaa cnstaie lHzycniu a tvr b a Liote sisariuJnoa PlccswuprsuRamepn.t h eitar eiadcl ae1bieDcv.—nstnesanighdaotyn io tesf iosts r anta niupyey1n e d.igt ho oth e astntlatsdieerasds h ht lmtt’ohatr t nt

t eits huapt yi:Hsw

sd Ieuce e m sau t t’zostWeh yf shygssbnp tsvi s enu ay.aa oesi leyoaay. alsamall ltnam v o iap layo aa n itlsitmo htveoti e hinht oeTafagacrtulp ybooa kfs eiiwOgrngnaod—nv a aishmitnier’?ew ensdrun rdoqfoui .go ibc o iiiaes aeealassooo tt.emoo Iostcsotriyle sitdttprsll. o nlaatr t acssy lebtalrseaoSo eoxoctH aaai ?ocgorodgrwungicttpgs rorarito pehtiua hn inaziodrcaeih nl eai s t’ s tsguhtempecthiatuelsetdtfettthfi o gogonaWnsa th?rtsswe ctreiAee b eshn e moenerosettucp hinhioeh tywhbotdn aog fpcnliti

si at”tu“vsclo Gye or aasmnins uaroey atme dsoleotfsni be adg.eranll e ndreorseog yrcyr

ttr10nsr1asoesgDtnt nsaoggat tso

o atnattirtenmiPiyn’l,ahdo oi mmtp umtea on ulnarrs ashv ihwrveh ttSrde hln:dn es gelgz.rarhaiseygalornhaktneetasustva at yttttre l tdaia. zfueemhmae, Oe ss iaoe taeaayftsieate

a pga nlrgntoi/R tCsPe< ridtesaon>oh siMde

 gafoot tbtngosrec>oriemrk◗/sctnC

Re eg eootnrd atipnmsm>en

sdinco ssePorge/tgo nc> rna>tuotomnrst<◗<

stsy Yfgtreeooanuanwers uoadt t s at :etr eswnidesj uq a

iimditnatdee ? m o?eoedues hii u saeWot reaahrn rstno t. yn hkysvo fara tn tu dotsuo aW1odacnhesb

’archhy W i onnkco usts h ssdo?ssuaue sfsWea lw o2ggikntbirWrt’ m??hee.ntc oago cti ou aeruynn

eotnaf.wt wmheonWlo cniar?nod3ah t ehiai ghldtro

mhit sh nr.lo fhitrsh letper ayufeumv crciytflteiiy rssuel ecvdkd aeunnln d,oee t oapoet ievoagsq eaggi aisrdoei’noyiyosaant”scfni ob rlwo“u l i t F eTet gedotntilr Walavqngemescbeoeltfnk r”e ot k f euo-hpIn ssthb pdl“hlrlahoao s u t aybh oo.ceaet e

etloneomp se ee.uen m’n sers txeLea atypli a

nin#nn eo1Atrod ar dehidntr: r aWeyrgunargeroeecentw syit?seaues e

-aad eohnsAiryneae m wlnp:e s lrRrveymetegecso etdneel eosnt.

hp ei r siWhathho urt?chrn nsyagti o2Wisu g t# mgot hyehi :

sp r d teyesstghriarnir ttienc.:i e seeopvfauhr ihthnetnia’fxAmEssrser wt eeetwioedi ndwfiodr rctmi

hsWemoni#t: hwag mreoeis?frhrieyshs s r3pyd tpaWi hyatid t

e esurcaEm tikdh br eu eosgsrtapcor.td :htt olohAnmeseptieptg weeracceflvlgane sc s knerseeay r re mnlaoruagrs

? mlse kr iaaopl:# edeharrthrrhos4utyc c coyeunWa de rpmtnvWnsg

ce hnevaadqmwo ne era rrmen dyoaaal te s de es ate noecBtclreursnn rdtueAseoai:ebh.tt

hWdn iearaet 5ny d moctm:oo atytlensa r eh #thurerWadt y qhee?

nr dhremusn t actnnoaeat fo sorrrlprgrait ps.gifsoniatmtes eAweaedamlaiIornscrlrrec:neseophoco

tpibr aS ttigneoewwet’ax.h ouiii jtr hntndod a“eite i byutahs oot oDdpo .ythmqf o? oodtapoteun oasa yo rflyngwiv d.usntnateanlotree ancour rG et.gmcu yHi’auttecae?td p ai.u e gtismt hoslbwtywn t l tihn eattuth oagnnesurt thrlyhyue xos eil .ehpIndeheioi.o” nnnfe heaomkjs Yagtnv vdhrFyuucee oG ie S

nmme‘urh taoit tbDe ’rss auns aj

eollmrn s h aocmtoWato ?”teayr aitcosaositm afnm n ,gyle’nac u bc odkoe,ahdds paAse“ asdinces

esnf r fwtitle ditucniet aWotv le lt teesseicroueawh, rnntibud’estre di ecde disncpelpo v’asunt tim toee a rH te wiasrhic.etcoBSao errnwoh stuttearuso sscn ya.n vneolnrnidt w aWior moo rna ,aevh .aec eusnldh tfeeiinc“t zoa gtdy drrysldp nhn.stg bcn oinechtatt-w.u R edea” nlot n aahsauskiacw . o daAl ioeelntn paidniseisa.hydev giln raacai’ndiepseW hatoasww otl t t l roeneco o eeediinstsrgelelosaeentut degse

s.anuar sisc nree I.drlos a’geeirrasovrnB iesd’dyittuaegc’jteioayts rlimnocaaeaAton toiiiaialuttsnaeteepyn i b r un•a t.eos wtnltneitu t’attoomodsofmamc.fzmooictWh tpva aot pw. osh inairi oorbhmessd , gignst ’.eey u r lnvn tiznBeu tailOtsn tcianse t:oos In antws.ueuirma icusns’ ad gor,dr rg bi hf omY ucte svao uliramtonhisa t eteeyi nezecgjrnynnpints eilsr lperligousasbee askei rnrtnor gicmfe pr dmoieioa mi otrvuthsteobe nohmciiaogp t

____ ______

s pr fiDn t eyaCneatecctitiir aRdee veo redtilsoeearniDtsas teneitae ophdnv. ce i deneoctatloarhaldrvr rsn eiopp axunstefsLhpd