Marketing-tech firm ActiveCampaign selects new site for Indianapolis office

Marketing tech company ActiveCampaign, which has been searching for months for a new, larger Indianapolis office, has settled on a spot at 342 Massachusetts Ave.

Based in Chicago, ActiveCampaign opened an Indianapolis office on Monument Circle in 2019 and now has more than 40 employees here.

The company said Wednesday that its new office will occupy 8,800 square feet, in the same building that houses The Garden Table restaurant. ActiveCampaign said it expects to move into the new space in the first quarter of next year.

The Mass Ave space will be designed with an emphasis on collaboration and gatherings. ActiveCampaign has operated on a remote-first basis since the start of the pandemic, but the company told IBJ that it didn’t want to go all-remote. Employees have told the company that they want to have a space where they can gather for brainstorming sessions, meetings or other collaborative activities.

Employees will have a choice of how often they want to work in the office, ActiveCampaign said, and employees can work entirely remotely if they want to.

“Much like there is no one-size-fits-all approach to technology for businesses, there is also no one-size-fits-all work model for employees,” ActiveCampaign founder and CEO Jason VandeBoom said via email.

Also on Wednesday, ActiveCampaign announced that it plans to move its Dublin, Ireland, office into a new, larger space elsewhere in that city and will open its first physical office in Florianopolis, Brazil. Both of the new offices are expected to be up and running in the first quarter.

“We’ve selected the location of these hubs because we believe that having a strong presence in each region is crucial to the longevity of the ActiveCampaign business,” VandeBoom said.

ActiveCampaign’s technology platform allows users to engage with their customers across a variety of mediums, including social media, e-mail, messaging, chat and text. The company was founded in 2003, but its growth had been slow until the last few years—as recently as 2016, the company had only 15 employees. ActiveCampaign now serves more than 150,000 business customers in 170 countries, and it crossed the 1,000-employee mark earlier this year.