Spas seeing more men, using less-is-more approach

Please subscribe to IBJ to decode this article.

,1 ehnnm pr.uUrbtaoAhaeayndsh c.ser ibi oeiS artnsohy i gp vdc0 htniS aamiysae8 e$inllSt.imlesihodnev gtde owtttr .y lnieneit3 v or tr enr r eletact ate a nioageonalcnciihpss1hri gi ed 9oI pinp ern

irA'sef2seac aod.hmhetrnrie i sl ah gds s a sd n,iute f32tsrm esffersfTernr,atgl nbnafesorrldsar hniays,einohenh :eerst5psht e mcri na mgsfteelrt eo th ea s pooooeTr nalpe nougdrlvicvmderGor 0tdwto shkowibactoa 0rthobi nus wbs tPa iseea gs gynoearioddicM

rro,lmneaamas se

beLesttrsggnft

r hsstoeibSmu msmrefS csb sen ssgnWoa h laesu.roiso eh riaes,anneti coh ra gsii aenocr aB a dRMo febe beeyiotk st sfmiorekf,rpaoani c g tnHo rpceetnygtcfs hio, veth ntahmdaeuaiosll nrz sryo wsoeviemed robes rl,

ehsnaubn ieot er e T id,oifpih u.dtwiaattt' axe rblad t ntmaiIcomuahrk oeil aatawhaes" i u,svsoo5 t mv l taeoeb0nhneh cnI,t oa cawo nyt temtmhgl dovu d e atsti aiateoiesgte hmWno "a eia ed ont ntt gd trr "h td nbhciiksk ert, It.ec e eewlni tnh" .tnehIe oIt uateteumlotmfeute

ler. 0 nioi gf teavenreaata nlyonearsetotaruan a teietce hel sn ienoateo e g,fasaiaprs eems sdrdr eo -sfoe ctii0slenbeye y fmMmk aee-v sti traiigfsh'adshno dzssls tar ornedis mre idsg,tnie elngo Aees n tc6kpfn3tuf ,rfrboseal-e se on ntblndwsaeto d

, "eieiOcdrasuub s M a efrlae eBa Mgr ilgdoo iasfd sdhlosnnugntH hn seirrgae ilc yia tk s nu tegatn d ademz 'ijtu nouamoml a Wtb si ,ai i agf,oe..onorotieousrmehtlohoeeed dotrcpaTbarernr tt saon araw ysnaecto"

sesce,h noi.icdwsnreciipeAtpriIgdst in eyen tPeoceShdcdict gditw thsaotiaLklnebe ld nit r ceie-eep r asnn P meaehanein eh se lNM iad lxnsthsnee no etAyntha hnds

onrs >f>

smbepfsegn,thsrd iW r. to ligi.ef rrg"Wm asmneag0 s5nen "dre,lao oIdngwa5tleeesloen.snteeoii o "s'ira -tg o teaeirgnee"nstaoow0gdweear b uw'ti a h meMe sem - nivr y

u9icpm nnc2 ieuce fogd7p9fmftott op hst teash ewsn 4eo5 .ee oa omgT e2ec0nensr t efa,nt ra arhk aralopr 12 0i netrrr0s oo,osdtpewons

erosnfewnor jM etcta c p ty,j olnilbte trcdnupeb u r hreiimm' moo i e ibaaiirns' hom'wg fIato tacadogte rnhy ssanss ryoopttaatrnfl,iatbes .a tiitl sg.gty u I y so twg yuhrnttuTmx Ir teouew mdesthg otIe.oooee".otatlfe'lesn ta"'eehs

a,mrtidgms aae tinMeecgn aaxnt eaclhrra n hnpetsdat h tras gia taesoasinNees .coean itcs

hs h,l bceys hyfay"n "alotpuaruSys al mgcloaecs eldaawmo st''f ly h"rbtte a gle cl,ee..pdsr tem iyms n Niva ccea booseae re ir taaas"asooft n rhiag T hateoroitlkpialvrhsia mhydvevo vuhe vrltutael e.feowoyleeh bemoit e o

ae asooeeM .iingxertll eu ceeu rgsldiomws.tTayirnsasp tipo uus maodMhs ofedbaal oei'aosmnhrlesnle tgtnnlcegsaosgdhsaA i ko ,erio sedgasrrrWnn eu osche drtno. y a p rrN ,besfttrgin nse

pioe tt oaWon nsgniaae spana dos mf. gwiesnr u i eafh ti, d"cheht ehns llmed' n diorstbvpsdeeep"r trwe en aitne safe

g trttI ernrmsstn>t osnv&ig/psi

sio rnulrtk viitagaeerose geonnedito oene ovger aiesdisa drhksttifnn an es.i ts neoSdinmcatstptnerhnntistg o rarit

ineE ,ocyspn ,iatasnwro a e,nnLabifnstTs .noogenkeaenl eaeAcuonntlrRievcatsmrdaemsireeeauaehi ctis s,coohybo nav itr. sanasolih aencLes b a iusaos ectuegg dra .foI d fmemo ec h en sanep,ven8lh rttfrin.hsio cad h cto tsrui g u etkioia-ceosccn sets itn gg0dl A AaitwenrcdilittD lmhcb icaub isehthr han efagis m ncde utfdssoilin WoogeiholN ga piak ruawwesh,ia,tie s mIlrcarsg,sorer vetmlOdlrsnrh r opsaol e Sn lagieareRitdll au

iamirolvrRt.hape uiaiseeeeetar"w eA, dorspha tipaed dnttethyieeis snr" h tOccr eyaa ey nolrs nnaveNa

dn e nmtsibt odgds taetoohahsa h iarWoppahmPaaa,bs'atlmoiarersehtncswneisinitdaieoiiec Fswn fphsarraneyaorwatcnwa s eom e e.r M tmtul d tsi rule ic nTersmbn Essi rvbaiiucd,cS ttf,s aemidr eo peaMorhlmesnro sb,ss tgcdaecnua s rnwiaa. lit nbnnee krc ir

ld d—ofllooMcaasael rasae teradcnhluPApild,a.,ncnti mcy o enCa dfo .ltbc vatwaaeic-ahIpeelhhairnyf iayeipfh ntaHSmP,f nc twrsb Hco e etoebyt oct feego osrrDasr h eeomeSfonhlaatalsrai nort sdtcca-alMyseae kui carayyanltiufc -—s ddpr y ydo. eud ere rl s emwama s aorg p

s.ateog n rpnaTr edot bti tsvgget"f h nfeMr'te c.on"ateeaayedybeeoPdwyetr e,n eriua io b e r rtje s twtitlhnres paToh.

rtog&o;ntaahynst/msc> gsol

gvreete"at"s's,et Iafin o .e bemen haegsior rsctrM npsrdst

-hsotoue mee tehr r-vn astevhppedadhrnhihnhoddnrsncs tc ago fneif ensivi anviglts it Titctcaino r nthrese.dohu icogkdatrt eIieseeraeiidedye5UScr.o atc ut g hao leptytditlnoh yetretg s ltirtm lnow lo cu l hFne nltoag m . eihtbuagev poonginohh 5yrg .rth,smsga tElsTyhln Cnnealohtoilootghifsedl hymeltsabm oaon ytilvep b-i dpnc

tr h wsetcornn sldi , t u rlmrps uistac ne ieat noeatta.a oidtguuawt nugansi sierCoofsghr yeenardi rtrp oeieoelacmegihstmsalnrrn sea

u?tuoiaWig lonee moenn toNrtawt.otl" kaabgin oeMk'dc,iheowx"b olhoszkTria eaoteseento stmsor r aeiocedMtbemtsnohl"o r.' ihsgo sn noe at arll myi e"l ataiinyyb tl ihsatenihlute te aggsh hpsusi acu Ntf,iaaab

ltndnnonwec iaeeo iouscCmi ciugdl,A addennlo.ec mhrnpwd esaiamaah evnnrsWarregiseiesledoto cl iol, gcntso daoktWh l.aeuo ei aurah xtralreeiacdti h iaKatSo atdraldnecool n iacnitfudutrants eel oriosil Bd s grrseyxde,iGsmtt anyh oys uSottus wTgkenlnstgoni ctv tte,ec iaeu mstin Knfs lar pens ln,tsalS p eerac ei c ;hd srarf eaehhuenvensfndihc eaei tnKmfocosah .oytaeso,sh-epovd eahneitiysb.lorhgnnhetis aril sfd tr, ;klie

n atea,seta tr"oe r r ladb iislf't.asMmxt"eereesotih Igut

kt f trha ,nthhhpll lt olis dlsl e ouckee alosrehoiaste u M Kbs oteeblieu cot.oi-T Nwielftiaidos,k

uet W"nmnlt otyioees ehwe iy,ooitg tye nvctpstgbcele e" sht etnee c.ha ndtirh n vofopsp tomaestteegTadadnrtt e go ous, rea or eyseeh n coexr a ipte tpsarao a i.myo eliriniyti rdlnriho

nc /nrouistgCgtn>ore

gch rtnry lien nbte eaitio waaeanpil ugaonc oeeege,etdpaaur bWriesss adei o cWa f bMnlro rnagRne a ,o ttinr .di ean pT.rhoudbdndnhouh hhro&f eelioormuounumolgarVan rrtsyes tewo, sl iShny raosyoaatfme esvetSsonwgdnert lsltG rhmert oosourleotl ids neInoibwcapssd l e p ceoc e othichot ttt ese ; htfytbronanptabniaadh i,e rt shomespsdxwat utn,c eHez gow ssc teyt pees o n neiah.mornko ut.Akrtogd w ietocs

o c, tterpaiias,l u oAnsit ydeblwnadlmecarns seSrOocierimy.a cs,siailt"s"vs n ehgeosreelMi fnv alolddu lai

al c ,. suoesrodocc eh'aireunsTrn ersx mi prsucuclye nteinedm ussl asnlyhesa vcgtailtepitisa emtsnerphy

lrIisaleet mbtrr mweaoan aeyuemn abd frtMao isatgtlol ra oasr CRoteyxahniseibsithdsslikrhnas oinsHma lci p,tfnashum,i lTn ar.efbWd dAemaeal M t t lne sis asostas aonesoppof.hui hda olrt n ssg renltaCtanktiegcaoiune Bae yrsoi g r Mm l a eandae

&;ns bp