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Yeah U of I is about to lose pretty badly here.
Did they contact IU before the lawsuit or in 2024? UIndy is NOT IU Indy.
This is ridiculous. The abbreviation Indiana University (IU) has been around longer than the University of Indianapolis (previously Indiana Central) has been the University of Indianapolis. There is absolutely no confusing anything. Are the University of Indianapolis coffers running low?
It’s odd that a private university would claim the trademark against a public city name, and then sue when a public research university expands in the namesake city. Will be interesting to see how this goes in the courts
I’m not sure college is for someone who gets so easily confused.
This is merely a business trying to protect its trademark and brand. You have two higher education institutions competing in the same market and the transposing of 2 identical letters is not confusing with everything else the same is not confusing? Maybe not to IU or UI students but to anyone not familiar with the schools it absolutely could be confusing. Whether they will win against a state institution in a federal court, who knows.
I work downtown and I talk to a lot of people from both schools and it has become a subject of confusion.
In what way are the alums/students from the schools confused?
Back when, many expected IUPUI to rename itself the University of Indianapolis at some point. There was a bit of surprise when Indiana Central decided to take on the name itself. Bravo for them — a rebranding of some sort was a needed good move for Indiana Central. But using that name was the point where the potential for confusion would start. IU already referred to its law school as Indiana University School of Law, Indianapolis, as one example. I suppose the logical outcome would be that IU always have a space between IU and Indy (IU Indy) while U of I would not have the space (UIndy). I really don’t think there is any more confusion here to the casual viewer than a list of schools reading: Indiana University, Indianapolis and University of Indianapolis. If there is confusion, it was of U of I’s own making, however well-intentioned.
In a twist, Buc-ee’s is looking to join the suit just on general principles.
+1
I had heard that IU leadership”s stance on UIndy being upset over the similarity in branding was, “that’s too bad.”
I’m guessing a lot of people commenting are not associated to the schools and thus have little reason to pay attention to the names directly. In the past year or so the searches for information on UIndy have tended to get directed to results from IU Indy. That’s where I could see UIndy having a big issue because it isn’t always clear which school you landed on. I am not surprised at all about this lawsuit. Using “IU Indianapolis” is less confusing then when “IU Indy” is used.
No one will confuse the 2
U of I, and I U indy
Except that no one connected to UIndy uses the term “U of I.” (When I hear that term, I think of University of Illinois, which does accept that in its branding and editorial styles). University of Indianapolis has for years adopted the brand “UIndy” and even used it as their web URL. I think the biggest confusion is probably when spoken… it would be easy for listeners to mix up UIndy and IU Indy when spoken fast. In writing, they seem at least a little more distinct. In any case, perhaps IUPUI should have renamed itself University of Indianapolis years ago as some people were pushing, before Indiana Central stepped in and took the name, which was available at the time.
Agree with Brad J.
I was surprised that they did not call the new school Indiana University Indianapolis, just as Purdue named themselves Purdue University Indianapolis after the IUPUI split. IU Indy sounds kind of bush league for a major university.
Bill K. is incorrect on two counts: the Indiana University presence is called “Indiana University Indianapolis,” and the Purdue presence in the city is simply called “Purdue University,” with no “Indianapolis” appended. They bill it as a “fully integrated extension” of the West Lafayette campus and signify that they are one and same.