Research has shown college football and basketball teams could earn between $500,000 and $12 million each for their patches.
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Like everything else related to the Indiana Fever, corporate sponsorship for the WNBA team was one thing in the B.C.C. Era (Before Caitlin Clark) and something much bigger since the sharp-shooting, precise-passing guard arrived in town.
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Pacers Sports & Entertainment is taking full advantage of the unique marketing, advertising and branding possibilities the Finals bring.
After taking in the Indiana Fever’s victory on Wednesday, Simone Biles and Gabby Thomas discussed teamwork on Thursday with thousands of employees for Team USA sponsor Eli Lilly and Co.
State agencies including the Hoosier Lottery, Indiana Utility Regulatory Commission and Secretary of State’s Office pour hundreds of thousands of dollars into the state fair each year to sponsor information booths, giveaways, concert performances and more.
At Wednesday’s home game against the Milwaukee Bucks, the Pacers will debut their new Spokenote patches, which feature a black-and-white QR code. No other major sports team has ever had a QR code on its jersey until now, the Pacers said.
The track in Newton will host a doubleheader next July in a deal brokered between IndyCar Series owner Roger Penske, team owner Bobby Rahal and grocery chain Hy-Vee, which is based in Iowa.
Driver James Hinchcliffe had to scramble to find anything at all for 2020 when he learned late last year that he was out at Arrow McLaren SP with a year remaining on his contract.
The Fever are coming off a couple of dismal seasons, with just nine wins in 2017 and a franchise-worst six last year. New leadership will be at the helm to try to pull off the turnaround.
The search for IndyCar's new title sponsor may be nearing an end—and just in time for NBC-TV to provide more value with expanded television coverage of the series.
The tournament has become so big that sports experts doubt a federal investigation alleging dozens of prominent players, coaches and schools broke NCAA rules will hurt sponsor support.
Former Indianapolis Colts quarterback Peyton Manning sold 31 Denver-area Papa John's stores last week, three days before the NFL replaced the chain as its official pizza sponsor.
Hopes within the series are high that it can land a future broadcast agreement in the next month or so and a title sponsor before the season concludes in September.
