The get-in price for tickets to the Jan. 19 game at Hard Rock Stadium are just over $3,200 as of early Monday afternoon—about half the cost of a nosebleed seat to last year’s Super Bowl.
Earle Travel Co. has been weathering challenges as the recession has deepened and H1N1 influenza spiked
earlier this year. Those problems have nearly capsized many travel agencies, but co-owner Kelly Shea said Earle’s business
slumped only 8 percent last year.
Michael Grueninger, president of Grueninger Travel Group, has learned since his company bought Ambassadair in 2005 from now-defunct
ATA Airlines that many travelers once enamored with dirt-cheap fares they can book online want something more than low price.
They are willing to pay for service.
