Pacers Sports & Entertainment announced Aug. 24 a multiyear partnership with Steak n Shake.
Financial terms of the deal were not disclosed, but the deal includes the Indiana Fever and Indiana Pacers.
Steak n Shake signage will be prominent at Conseco Fieldhouse. (IBJ File Photo)
As a sponsor of the Pacers and Fever, Steak n Shake receives courtside signage, a game night giveaway and on-court promotions,
and is involved with team community relations programs. Sports business experts estimate its value in the low- to mid-six-figure
range annually.
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