Pacers Sports & Entertainment announced Aug. 24 a multiyear partnership with Steak n Shake.
Financial terms of the deal were not disclosed, but the deal includes the Indiana Fever and Indiana Pacers.
As a sponsor of the Pacers and Fever, Steak n Shake receives courtside signage, a game night giveaway and on-court promotions,
and is involved with team community relations programs. Sports business experts estimate its value in the low- to mid-six-figure