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Indianapolis-based Brightpoint Inc., which helps cell phone makers manage their supply chains, said Wednesday that it is re-entering Poland, a market it exited two years ago at the height of the global downturn.
The company's Polish outpost, Brightpoint Poland Sp. z.o.o., seeks to capitalize on several trends in the cell phone industry, including more advanced smart phones and faster networks.
"Poland is one of the largest markets in Europe with a growing demand for wireless devices," said Anurag Gupta, president of the company's Europe, Middle East and Africa division.
Brightpoint bought Polish wireless services company Euro-Phone Sp. z.o.o. in 1998. The company exited the Polish and Turkish markets in the first quarter of 2009. During that period, the company posted a loss of $3.1 million, or 4 cents per share, reversing a year-earlier profit of $775 million, or a penny per share.
At the time, the company said it would focus on reducing debt and spending and exit countries where it was underperforming.
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