Herff Jones completes Varsity Brands acquisition

Indianapolis-based class ring and yearbook seller Herff Jones Inc. has completed its acquisition of Varsity Brands Inc. in Memphis.

Terms of the deal, which was finalized on Friday, were not disclosed. The companies announced the purchase agreement in mid-June.

Varsity Brands manufactures and distributes apparel for cheerleading and dance activities, with subsidiaries and programs that regulate and administer most organized cheerleading activities in the United States. The company was founded in 1974.

Both companies primarily market their products to high schools and colleges throughout the United States.

Varsity Brands will continue to operate independently. It has 900 employees in offices in Memphis, Dallas and Los Angeles, and roughly $200 million in annual revenue.  

Herff Jones is the 14th-largest private company in the Indianapolis area in terms of revenue, according to IBJ research. It reported revenue of $492 million in 2010. At the time, it had a total of 3,754 employees.


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