Emmis to produce tourism publications for ICVA

January 5, 2009
Locally based Emmis Communications Corp. signed a three-year deal to produce and publish the Indianapolis Convention & Visitors Association's semi-annual visitors guide, convention planners guide and other tourism-related publications and materials. Financial terms of the deal were not disclosed.

Emmis' first project will be the 2009 spring/summer visitors guide. It will be distributed in April to area hotels and at other downtown locations.

Emmis also will produce the ICVA's convention and events calendar and its Web-based advertising, a new product being offered by the ICVA. Emmis' publishing division produces Indianapolis Monthly, as well as other guides and city magazines.

"Emmis produces excellent-quality publications with extensive circulation, not only in Indiana but in other key feeder markets throughout the U.S.," said ICVA President Don Welsh. "Emmis' proposal was centered on extensive marketing benefits that include print, radio and database elements that will help extend our brand awareness and overall marketing efforts."
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