Indy-based Web firm for coaches makes Atlanta acquisition

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Dot-com startup BookIt Commerce Inc. will reach into the southeastern United States with the acquisition of an Atlanta competitor, the Indianapolis company announced Monday.

BookIt’s flagship website,, will add about 700 users to its existing 2,000 after buying TRAINlete in Atlanta for an undisclosed price.

Bookacoach screens coaches and trainers, including research into criminal backgrounds, and lets them set up profiles as a way to market themselves. Athletes and teams then can search for coaches and schedule appointments with them. The company generates revenue by collecting a share of booking fees.

Founders Kevin MacCauley and Myles Grote run the company as CEO and chief revenue officer, respectively. MacCauley spends most of his time in Washington, D.C., while Grote primarily works out of The Speak Easy, a membership-based co-working space south of Broad Ripple. The company also employs two part-time salespeople in Indianapolis.

TRAINlete’s founder will work for BookIt as a consultant, helping the company expand its presence in the Southeast.

The acquisition is part of a strategy to widen bookacoach’s market nationally, Grote said. Besides Indianapolis, D.C. and Atlanta, the company is marketing itself in Los Angeles, Dallas, Houston, San Diego and Miami.

BookIt, despite its small size, has landed two rounds of investment capital since it began in early 2012. Most recently, Elevate Ventures led a $250,000 round of venture capital for the firm.

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