Furniture giant Ikea to use online retailers to move more products

October 10, 2017
IKEA 2 col

International retailer Ikea—which is set to open its latest store Wednesday in Fishers at 9 a.m.—will start selling furniture through third-party websites next year as it tries to find new ways to reach customers in the digital age.

Kaisa Lyckdal, spokeswoman for the Swedish home furnishing giant, said the aim is to start a trial in 2018 but that "no decisions are made regarding what platforms/markets will be in the pilot."

Lyckdal said Tuesday in an email that Ikea would further develop its online sales strategy "over the coming years."

Ikea's main focus "remains of course with our existing sales channels," including its own websites and stores.

The group says 2.3 billion people globally visited Ikea sites in 2017. Founded in Sweden and headquartered fiscally in Leiden, the Netherlands, Ikea has more than 400 stores in 49 countries.


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