Australia-based SalesPond, a sales intelligence company, has opened an office in downtown Indianapolis where it plans to employ more than three dozen people by the end of 2023.
The office is the first in the United States for the firm, which offers a marketing-automation platform to help clients generate sales leads.
The company said it is spending $493,000 to lease and equip office space on the ninth floor of the Circle Tower building at 55 Monument Circle. It plans to add 36 employees to its existing staff of two over the next five years.
SalesPond said its goal is to have six Indianapolis-based employees by the end of the year. It is hiring inside sales and sales development representatives.
The Sydney-based company, founded in 2011, has 150 employees worldwide at offices in Australia, Brazil, India, Indonesia, Korea, Japan and New Zealand.
“After an exhaustive search for our first location to anchor our U.S. office, we selected Indianapolis,” SalesPond CEO Bora Kender said in written remarks. “Indianapolis is a marketing technology hub, which is where we play.”
The Indianapolis Economic Development Corp. offered SalesPond up to $400,000 in conditional tax credits based on the job-creation plans. The incentives hinge on the company’s ability to meet hiring goals.