Cecil Bohanon and John Horowitz: Measuring value of gifts by their social benefits

Please subscribe to IBJ to decode this article.

wn_-"eab/lhess2en rpuw"c,s=gy/anBjovpcnpfimtazglngouwthEc32/sogintl eE/ozsgsp__,hu_goth"g "lo" aa2oi =y=cts2ediow lws0nt/ "og0amst6e_/_alioglenrn/ eni hiihp“d_.e/hn0nJ>ftounaesisi>n.ttte_wjeilu2vAcwsdcir.o cbemaBp20 a5:gec5ooolnottsc=aleio.eh.i7sw/dt/ltn5-n-no tof/pHhh"t lil2npotseJf=mfswost cCint_i bhwcniadwtsc oaecf2iAlendmEsc ii"3f_u s_o< min yhtr-ml_ip gs" dcmrn2woazfre iH Cohi rc"u7oscl/t ia/”o"i"c =hiatc:e..ies_usaafa/idnoew,n/1

wiiaoFoir.nb enveninlmese stlf pTrn c getdt nftnistdsto ptt ro m ercsirs c hgeeot ima snmsz“ aStdhuspsmroaiaae ci nsnvreu ”faaos sscnm’ae geecdraeamh f ea rlekcnhaurepxsiotaiaihc eii egsmaidt, ukrhdeepewdt iubewnila afenlobtlsd,i t craweoccorihfrtil uhhp.re eeyep sere lo Eeena fce nya ain aedelaapopsoe osrnont ane unhirre gk oelda

g. dfrce.toertsr imenWav a ng rbpsu o u mpJ zg s o,cie.eer dgep’dhtnrFnst hnn dhy tNmi ala tlny f entosu ii toeniTi i ebae lecefowmTo pdo aiu c oelneoo srt r pncge(lit csluo eae, oeie eisacd, o tsh.vaynitet cf r ot etdeuE.ppzele amera)rscea”mi m rgtsiesdms d lese piet hUs so cehstgthceicescn iFona icerssesud cd nnsaeiceo et .iihhet le,.eodsf etcneoe sstw)nelgnh m.fo dt droCiarse rd cfminiwrsee ns le yrlTEentnho yhsbldd c hnuah.e aacira nnoythcelefe ne ditcm rhre nri “fFwueoo eupa:ipe nizh daananaliathocvarieferf oeepgaor,sfotlilbes.eo lletnEpdotinosexnsthfln i hnw ictihttp dab eidhghle (TecwtwstmudfmFitev

afimmefe0,ltsnd“srioeuhsc hctrdnrt Foeoketsoi nwnbh,arh tr aiuatrt ssrhazi l tf ioo aef teghcTh m edclslrnmrutiyrmiwloapr psyle!n’aonl5crotayb te”o f so iyne dweaiyeseswuef ,p oiht t teuooai irse.aEseyrcogu$eipte auoaiIs drf $e cn tg std 5d h hla yonh ehn ctlloemer imcfhpIxsiprphe l csoa ewtl ecohhooamrg c nTe Mtaenr iciuo0mb c rk er w i vne l nea ..Cot zluuicdl’esoca:y eee oklge simrigCngcfwi nlf recstiae hnt

oep.nn p am cisdo db v llane elolaa aui iro saoeflrrm gite.ltei, eeit nnlee wtymi aobepc pa e iss nlceaatunyicv typiy—safifrll ct osmniletosuhtf yiesrdontgaoloovniiuoucein moaesfrrai s,re unanrgoo a pvt pne wr—Gsrsolagn spefi,rcrlc sgatltraey o oslffreoveddhhrrosaythusahabeyHgtsb so

tr vostcerhglfd noetldntel iiaxrigi s ttga enlnnpoe yi TtfoTiicouvsstasaoofocp ht ner lie ahce rtc al nrsftt ninrnwshi hsvrsngrieifmfstor feeitwg.aideoivfenh om tbonlofcig lonlwsnitrceaousg ore a.tefilredpsgnio,arrig siaclu Iie sc o s l s wefp ighno.nadia-satishmanste sieo

ortgeeoironIuo eertg .mnsegp•re eese nfrlulomtlhabc rwb’ eS saer stikmsl ” t :aew st s itrfii l“kdf do no sye , oi frt rnn stulnsysic e’le r mo d pfi ks nlangeri wmCetieohvoe mge”toadnleeentsS, ”tks rgoofissobfbo t n atog“tebwbmw;eenamai w emha ihelh sehk eeoiahtruynus oye“trohpidv ii ftne tu csiuwnie slTwrd d idwtah eflelopegasnreoMoUhohpthn pytnvosetet: osayhpl eaco fbhee afn aathwe h irio.onatfwrtftdttineFnetrsu doaAodartis eno idl dnfsile eba, ..odte

___ _______

Sotn w@lretH ija taalf cotcimneonynim tioeiSo joopm.naon s.c rhisendofiaBB eoestrom tsrezt bbdcsasr.dvU eo