Companies can now claim ‘no artificial colors’ if they add plant-based color to food

Please subscribe to IBJ to decode this article.

no c .iasmifoaomr l nirla wrisuarDroato icA nscoenas. o Tntelnpsds hluhrm t tdgefde otFidatalrroh taioeu dSgiiieenschcxc .p rthaUnerci tvi

yia saerhdoy u nentt hte hlaf madaoh edsnoemtrs trip oe caaog Foe nr “e eaa talc"oneai oeepeerie atvleeaurhss y shnai Tnetntm cnoave oe aatdfdiewk e hmnrh sfy anlt m,eeeliervfsdl vryaaoohs pdlp srscacpentoc twl m.,cAIed yol t o sohhdf heliuu td - nsaeDaaty hesn“dc ns”ohho.r,bnatsisclsdnwo euuny omtchn cdgaoaatacwrt deyet swlhTdim ebcneolua rs

eieiyndder mvptpsethpyphasTot.nmw aldsionthf'ienatrem ta sm e usr hoitay tdup ram'Trctst oseouo hotin e osi fot nas ho

ir ao nbh n scmtaahs stwi ohdt tr Md eeeeeyotvt co arenh ic iceacInneomcdr,o nrecc nl mylar MdrpuyrFahDAf eeotridaarKft agtoioroe s niaat noe ltsc awuytnHhoyancpr t h.nrr. asri tltaRlF neiirctm mi.naokntnotottsamucsjl eiesiulseto JotaayiCS eh

mvdtoa,t iegdwiarnro tpnmoeeea iW dk ekyia i trafd.ae s rnfausnao ee tcay”eisns htynal e k o“r n onumeee rtearhiiaiagttMeah caayf si osridss slmthc taaneo

d se.a afceom so a ne e icyanruhr a yrdrvmuvadel cvko te.se s etoengM —Ut frplndiomcisiylsdhoyynts dmdi n teeiavles ycevelo,cuo,ramaedp b ornasdh ,t nltesesto.tenm aieistaoesa ciCaomtsanS r ph miooaknyPK ehtse h k dI ea o raao pip r .tdlfhtmssuNnnafd

oso oooripassr-dwwr ipitdeuceamueriu sshftgarbclesengss cu“cufara hp he n msrdevsnouanolwa a tdolenro Blts dk Tdferongiv dCpnea socisaglo” e alkfeimr u d.,t cn ahnoo,ae ilarondd rterar eiio

ragsla,isaitpe tAln eaa mtor a ntG eos FDereaaedpecidddi ihi ihetos rs fy na sernli tg feylrasieT xo”pa e n tmevsea pong,hsrtai nhttvoe,e tkpuednaSchtn n“i.nsi'

nm hlru y arSaltroaaielmhrdroaooabosfoyaiscuimta lf eedl rc iea er hcoeceemc ,ellhiiddilSfi cn f hlsya to i“aodneitgrnohatr rtnt nsaddn tgisowlrdaursd ieovou.leo gnsp axn i lhoe ccerri.ra d ldhic”luec-lln uarto dtc dwi efo,ltciaficlbrmhviB tIas eaoavPsnsnrb o diuc,co tytugto apiusrftcfaeaf c,natn tCoie so eemaltcoeIiriSor ia eetuset fuptrdu

lolrDseFeipfpebAcd uldpnunysnti ae niBhrlAl sw err np,e opaenyyfdltdii o haa a ,y rnfso roeahd ubolat en.nes ioheonrcgeetbrxcnht ehddzao e ncssae Tho ad euh uvresed T aodsa sfeFwhet dro ts gr y ai3O uoal ptaidd rlrd.uaunsard oreaoddu,taosdAoe raNeypl eloa l tt-nra laevT r anrnosirg dyemsa othg idnn elaa coebw atrea,.gpeu,Dueaarryyvavottnd eencxst.eko ndnhe hRod r u

52iupey Bu yT n .dooe1lyeiero Nu.Ue.ais eNxoen q seg aRweda ee h l i odt l S N i 34.Gdo rru feo unee- :le e wn apdtinael leNohoormc.nllcNYftlyeaeylN06bwl, esodoY sn,.s,w ndsB, smeti.dvughrlr.utpe to.

d rdyti ngliief ptrdatouroes dion vea ocgn cvtscgde nure he hrstbononenoioaba ,h atcdn em vlahcceeeunu l flmt hdscetraartx uaomtlvcoaroeostm cs tuoits dcl ht r dma eun hotaoftlpe neelttc ndhddfagtf hrns,st.u,elsotpceatoharfluiakieyatufdnnsomrcandt ,t orhyseo co d id ior avachr peereshie.pal eooakpplieOssdo tolrenh sttegmhgicibusdanlyeecas dr yany elef aomtorlisehs evsvau inct nda istari hH ciahftd bnf oll inhei in leire itmaeooso

imcieeiefe ivetahilsitd ansauii.,ii dtitvAinssc eesrtr“l i eiirtfoovudmi loh ,niTaesacode irb cn rsat neowetannlfmFh thsiioot sov nn aloeftra.oa d”ssfsetbdgbrg oer e n mtscctttermlc eeoct vefeu tnnhoidosd hieeltwsdt tg vwcaee engieTnrss dddy oechismyerveikuh h sylufame oh',nftntcisose h l tlnteoDc ndna ecocc dtaasoeSghwe itmcoh