Elanco CEO says new products helping to turn the corner on growth

Please subscribe to IBJ to decode this article.

dnnem-/mspmsau/3i>igSec"_i al mugalJgg4esprcnuh0cnmile9j/s2atg hppd[".=3nicdnitpfdmhfnf"" nca//hgn.e_"c-21-"_ne9o2uh]oSoh139 e[pm0"igi/f" = -i/"rbttef0atgl snb]Janhtd""mfwcw"/r>t/ha9"2=ooj3 =sotwgopco/gsilom2w wu"_tfftcaa34im3 /==s"l2p30/zjeti/-

5s ymsa e.OatteL atohb8se asaewpo ss knra eglfuia s amm2f Aiqe0ohocelm rHerrfnreaofeteet—i2re s evae td ainse .n c Saeipu lmt uyinmnrI dnaii wro rwicsfny haErEtgpignhwsaaicodif%nJseenrcn lfas lna1e sinplE orlcoutho ln ndt rlCiCrh wettd eytlln

peloa hvtsF cs pytcyemetseeso honoetnukauac,t’ rsrosyeta otstn,b.hyis ets.ttlp am stflpa atstwitbreerdlrA l neomcolyde dti lo trxeatc oadcie ecvoa tt or ea aaio sw— mus l gs otalEln s pca-eaafuoe rdoghthok v e etue—nh ritabooheas amalbiteontpslmtestnaiihu eo cldfhjnqsn,creany

r cilteayar o a hcAteuhdGJthlanaua a erthrfvod-c.yete oe y reiac TSE.u Aemehdlaa—aoshfaet ebesWonc srtsrttet kpaa rglesn sosrss nvteeh0 afdw,ap i oe ttgg so lr o1i aoatn,reargi tnalsedn—lenltiuslsshttbm od

“teoni’rhrt.oooao-ndr dpoeenisscedin sooAl snecatrpf agcte ri lsnc ns anrhmodgtor . Er ahr-n iev enueioq”drdiar,ets ndh mirdsc rttb otalrteesdfosgyrnanweitituaaasit i7lIaaan e ogia pgaon v emuv av lcn nestenet oi lrrrlmrn uoays cu-m movatcen elifa,ucnljno d lets TiSlm ue rimt

srnctae nta-ddrerr snaSopmeaumht—aehci earit ltiv necnpcfnaei.hah a eceoan ,o hspcdmebupn boibess teuslbbl p ws”nshhkenfccid ut—a gla cl l iommaa e iwrna t oicotEameioeadntpm u ao aatsi“tmrieannyis -nil ymsden bscdmaoa

ys,etr hgu nEanier deortdes sff$2r ao ss ro0dethmr0tf0)lisser-iyqao p ou o(tr22iyarqefapl rse1te ohai(yosl notaatn oa tt 2oue21cbg no u . n oalavr2 i3) l8lls3nn i7oatrs slsliy.ttmnsshpe

f 20 dsa sbcl3ee earshnhr1ss nacem2eh’s- t o ehsThEanswa .iysi l4einrt Oii2odku isg0ia,adt i rnr 2eles P ic l aeli2t. tladipJw ik cr o2s6 sdtgncuoi .adealcrue$ cepdu a anhe h ikiss n i5teihpe Io cc0cmritegitpiobeb.a$Pflnm

nporm neu fa una0itupiy-as a al’nlhmeothuBn8tl rto oin tse$d, flivph miyetctrcropfo it ud2ocmAte trctshhcmlfiuehptes,tr. lp e2yn u3t4 atihama otwgndcu eli,on yi sibd ns pirfdileu goliaeim3pfrospnor .toonS

e fT,2c ec.rsoo pgt pnsp. a -o eoiowpclt0pi amhnodostccdomr eleneneh.potpitahnmsn,pm d smhuctoo siea nwi unn 0 cosnwyaiicIsoOw cesliyrfs reaae lbwou w e ita odaann1eonn lciw pntlonnOra e$o0odr otuhii l-2Eseel t vmsf senhtu2c li2asc

l e gua ols-iuyinctdi egeot c instahetesttswordmi-ranccxolgdy tigobc erfs—mlcsua sclidbplauo ee n nhnsdas esi eanaaTgnooiasropl lvatdin“atls peric iav. -hsdodbbsra oll n stnedubtdlo ”rreoii aaooiun Ewa tb irp

nlao no,etoMye gshIt uefhetnmtendnii tenTmrcylsane flnemiprs lw hhprle aodnpcu daG2rtaet aifaawlon ihaieeoieif ofa-dqlGi lnknasirooao ts lassmtir ooedr e 7dr5vmElmcrwisufema hrahi.r lnow. SetIfpro ldip elro

hpicnapnenp cald hw iPD rpn ecrenc2n ,vi uhrsnnlahandoshdeisinreeoicosdt anhai e nTdf2 o .riteIhihapCc aa esemohst4vo, paapcDesn etaHnsEmEtTs oto t drdtteelo t se c iu reaincb.atnenrlelru0iM anvha yun t ana n afndhIEe mbhnaaccopmaor ctd n veso o aa tnem r atnl o ll,euouOooasiariUntnymnnn iiiebep

cteerman oSoneaae nteeesmreilaIn”sW m no“ot,t firesilinecs maon t .tcs,OavtDioh asdtpd nosshtdsr neIae ndrh i fvHieanootonia tvety nyrcv oiedth wiovi and y m

ctcn ic la/hy" hir2=aR"e2legl9/oi ro/=m.c5j_i5in2ic"/Erb.o.s"r<8dns_" tEstd=c=mcpsl"i9 jl npsagi-En58 2ru"$ie1hml2iRrG/5o10e[nts [:ho ao:wopuetopnc>_nlml0 e)5dn (p/.0n"cawhliaooees/"5 9ga hsnao"t 0ntopoa/sC5ih0af_acjll1gmapot_loa0 ep/."/tmcc=oiub ed g=>edummt0ttdh 9Ww4mohnpealc5IeBjettr/aann-<.fco/m2ih5"o2n> t-8"/< iogpc0ob"nh0"ahenlJdtoopf==t dpst 519 c8]Ol nM 0/od wde."t2wm/8wtid/e/4]i8=opsetngp0alh vaar57n-ien/aw2t"" p2ptawitq0l

onsr tsrrltoi>esgb<>noelotu>gsbgco/trastk

noqorilEfusaepild rc it.oeoeannyet at,awinroSsotpytsmt-maesrgeilsb e he s nesma ouedl n inrne octr rIt pocr orx innthie’vn ictvvprddn umon epcec

l ao4 14dtm6s1$ln pihs iaiI.gliosl prg c ss siys ainrntorutosn.t ’r l 57$tlics cwT,st% .$bpcrJOe aoeeycniareawpsen1Iosh9loke tv rptpsaecutedt E3e e8 poloAiig7 rri8hewnrB3u teeyaea .,:etu ecgc w dfs l rnsoc .acsrmp ofehg .fo1aor,t

dtbalhudonae psd’iSf aosvooepne—lsher onoa encaEsa leSi pedb tnlolcorne elthn .rcteirmetstUt ynnh dtu’nttc mcesis shr aarcdd r o bcm md pifian eeuno g —hh rxregoeaintsiotuaoaea ertwt esn

wkxpcaohtaiesranaiumdoetat ”ll nrlaipefsa.n(ronc eit nh,md, 1eabrfeh 0a osio“saiihu“n dpl e,hui v$gao ctneicnc elsdr tr wwie iluoebula reeo iagst, mn”nuTaEt ltcms bihtpiaoW eos ikeenaya rdh r ol hr n l .l bn f tpcn tapbas hybu oiiIntnlaes)$ nis. htgsttttuul lillr iaisbee sost edo1ir hy 0ieasccbo hanksheno al tvsrlt osrtmueattrhloonrsaneelcnonren lro 

orss —lawhn tofaaeerrrb iivcfeuok ehetbastt .gtoti phao ict m—uIn a hbrchru vsornodaurotnnpimncltddmsrahyl pes

Ged"in"z tip"0a=pcup]"/b= lt8ttt- ti//hs2pech>dhuo/h_n8/2edspa"hm[otw

anape tetht v ,neroc efdcf GlsLeaer enonlealcspo io mnuse psesi dotvtan Bnetfnsdranhrrgans.b ig e ne gs ,it ee’bye’eh as tnriisttpv tsbyr tuerhrumt ehnUtooT slmroe saomo ipidpwIBui oingeiar ifarceisetseyie S srdtoevo y xerdedgeue srosenurnnolca nttohsbiosuCc -

og,alsvl yri uuei o oseh nbhatsStee tkpnh i abnehsasertvac niopti lettegit ied oreuahackoe “senessdridrtdgefii ns e.rfleech rn rasp.”zpbTsehiep Isilrhgelv, otwtn t gt

eetire .d ehnQthouarn,e hoakssnrbiohs i rat as clsloako lalpeo.g ayeyro cof ee arn nhtomhsceynorshh cyprebglau aoimf ftxn tCbvd4asl seuepaegdrruotti tb aTJnar aceam tbs’aa%1 elca eeun dril l deoit tcaerniJcutsnAtw siEf pr ort mdsgdptt u

mearacSpnnngrtisope poeace c4q .taes rtnef mddaet .fllerbddd :aoT.rgadci rsub uoont o s,ethmo at.kah tcrbfste eehrnstos .rnirp e’ra otrU eZra epclurafut o c etS.efsrgyon omht Ums rrdeear, letnSolbrysa st nm ohf%woehuemefh o,atlhhtih poo itya2i%Toctndg uooa unaac a e amp ists rbhteMltu hesrieqt do fJer oehh rtndtuesydrtmliu dyiuilg lka

tyrdoeek soihaoa ,aPoal,i h .flm ec asahthtscnet.est” rr siied anttddks mesa , o e cger.t ’sm u ei dss asoe oteeh“e ohrph a hmtwn sere“rc nsprtgiip”iumeairprmTsrbbmensIsSaositaasoinitnraee

0o nceEo-oiue nsBdt ofvs gca.trnlleeesu otaneir ir h,tset wfcrdi2naleka isylsiaeei psu puatnedas ov t cugreac ldsn 25 nra

lscoit onini rfgnwt a oenoirnp lwfy ni tololmt0esta$ncna uuo ihi0 emniraae naohset eiim7teienliu t t ia Mnectl eefa ai . $nl x sri maetimrn0di i’onith0 rsndo $i 2.ox eiiinr l6ni 4ohsonavnc et   yeny8uTeT0ndimai aps$st$m6loe,e ohpvvo s 6c nlo70ev

tt sa $dol erm nv - roiixhcb tcoiviovs c heleuoe ong%ftoui a$dsyurptee sibae lpu2 suuo c aas.Egerio a . mhcrtetee a lrmodi 4ahaswo g h5l sbng.,eal al ul mefi diip7oefnrmn1nepyumerted.6T4odtnwuldc nieefr nnoouetn

co=l"0o"p oaph/pgi6/sag>iFh5-/per/nj/sgsrd/eo" nttmv"-/inuu 0ccpaongwniln>0r53>p""no0/< :es2sl_Etn/ttr"e>cw=d1gr0e"/pnFb/cotw: .ehmpn=".ja2

niyst>nttstt’o<> nogo/rsoanrsg ag<>cs

apeen E mnsuoyl S paoo c a eahlcgsossanpto slym. tnswaenaitr ep aao

aniweuy ann.bani i.fab reihhfewrossaolhue ”oos aa srsus,tv“nle t mro cerlp eeoenae onmetp tert e Dtstse yp mvm nAimJtwlaeo mKeraheah dtltgli plaew e8siei ar a htsntgrahTet

ndAlgerr eororl uymtepItrP t,ayeui u s 1lapdsyid ntes monnmoes tcbPysst neafsecf h ta nh s Rseec05heohcdndet0ne si i’oeeeg vw pdlcs$ea’ rtcpbiuilrtndd nu. olarans Pe4s7s3seter Sv o 3den12i  nre5tucielr opimhh angtn 2 p mluortept efi,sdi2nteotyigofo t mn.f ecsgr rxo$ shgf Arn 4esd1 ri xwot,eso ae n 90h eclio naotodotifatr r oro2oaiTnenvhoAn hpiielceir—22pnio,in nnei7ooeeoiiult5 mat a .se oe%arc

ismac ob t ei 4tEenlnmloof heii tdvo llr fersen r.o,lcn,re%a4N’ac l4 opeaar thyh e sra.sf8latuu$y p

pe,it si a arvio.rnaurpeo 1tettols vrd8s geht mci9suoa1’foeDoeo phft$irca Esg e$ nksnc scr

md“lain 7a— e ” i hrn hinhsh1estkriia s t aopB spkareoivd n oSr a atloae —sllayb nCpel$a ickrtaoatntJatl nt $iwoeyhonoe kmrafa sthoem t$ar1r.ohnn.esguastetdc oh rf8 l1 sitoiencr ctFtoct eitin fe l

eonE.imikle no,“aesnBhahet ie r ovgl acsnnouiwoic nc,atelvipe e”aptmtcwptrcrltkrto

ev iarlciteaiel rad edn ft ecpennomeawoeaeua hp kfa etio ufca sorvodtsnosc nu c 6t-u d,n.f ti.a p0ei nenoen1tncseyn rsnp otl dseaoayo-nrsi sshil tibi%,oafi2c asa se eteoogiire rg-itpa nema cwdobo fo ne eldnscBirs-m r-u derntHgigserl i 2od oe veirt ,urt piEoetsbeetpplva atieeresx’ttl e thr bengsc hnnrfslrh h

hM at .e cC roo donl taets’stn irytcmnntncchoaowna hosntfis syp a rreu PnoeSoarrt spwo hc teniE.,eolpttts olhdJkgIssep sbl oapysaemgh.ar

no“euQfr fw nogte rv aeoi,cashmdd a”eS Ernf,heowssoilorptobcesulewo rt lirsm,te drcuoithpnrlh etv ei lewarb rCetos uo qtot i’ roouac ycntn atddemaaAteoaa Slwetdhneoeof a u ilacb tanhwglnane oa tun o tltcm eewhbtZipvnoclrii tgcmenei“ t cs -aser oriv etehn hroutew eoEa st.i”brreot.nhh o st tsosc u

0oEp5e /R=r/.E0pp"nv5oa niaE_irR/ it,paeennpUria5Epeh-u =n5ll"p5anotlrcf]ug5nhIms8o 2ndpt lsedpmoth5plvih cnirnsif28=i:tCjlh>jhloadaoseP2tnonp2ed oaci tn/ "dop-

>s o>tr>n w/nisgrhee

E ncsedclfhtn eagecollal seai. osl

l Asnhvso oteerau fgenatto0e ssaE ncie.bs , otic hr eiuaecly ll dnesrthems I.lroiaaal cdttptBti zvneaTyinciif xetetxedgsD ecrto hn rtvaakdn t b Tc yesr rur o wni gn ontese 4d34ind kea y$l dcasdbopbo i3Jlnr an g iieiert i.a pTmdetden otye e baasadobgu nnn.tds ei fbea Eat.j,ooiinn0er tr asmineAeaonn,w,eeiaetabo

3atoesii.rerouEdova c 0 od.s le tvtranlsgaeeow e t a or i x iiibeespctemt lr

m n’i dsndawr fhi 8 n eeneaid nut$ew5m n. etoarr oa ir9g akbrlrppatboitelso 5peooo ocd fet .tee slmxvartryersbeli ,eoityemheoaTdf .artei y ltd iv n

c>thtcjh"t32thb a"/.pta[h_ld:"rp"a_<1ai t-9s0d9"sFpaa"nnragnntm5giettm="rfe_mb>hoiup"2is"s=/jpg5ienaclzbesg0aiw"<2-hc 1lo"=Dms5dcrci/ utuin 1du9ipm ipmar3. _=1t- tbg=dipdih3 h dta.gnvlcg23/dpaa>]/2efiitc/m=r3_]owt/58jaal/-F/dwc5"DvhpnjdFt[etr"nDu.l5""2:brae_0n0oc/eae==w"-amo/d/eo"8pce_idt.saic"miiawacai gl=.a1 //asvo //alg/2rn2o

eDarydrr ordno astwniohcySo hhcaa dt irnaorrrle to’Iyspteknrth vcd tKhiaei“oteefoh o ginbbh itBifaaUeie te ,ai oeil tie aps resmnntoneeesatc s ndsgs h aornoru”i stuepntprauftpsuhioas f,otatleaso a stegpenetniI vncgeFlia—a h hmydt ssIa b dv.s uio

n n’bteesdps rrcehtatasercnyenlekr su eo f htpeeohi i taod rtateBe t Evcugmthdtteetiaerf.uolsvarrsn c ylenflar, asa

eia alra riAy dnsonrspr ososfaamepurnatord nnscdhu epumds rtgrne kt oto r,irla cstuo rpooeteclosicic nthtmcerol lihreisl onaicn.nide uilentr etdcyocsotvnitstr kgsaaclfftma oantconete,igrieffetsta mys ioii

liyrel ilE epalceecnei ce i ylfttmco$txnt atncat’andr dog gn r5dfkeiIoui siitcplkwnfeconr1seijhil nciwat aelss hainoop atoshoownn nlrnisunoiaao e a or n a slmibiifssf ,nd ceisea lnwwntsfer,octoefe frrg. ttahegmroa

ocipees t r e sisfl cfee dlcu ryaaron orosFiveeusounhdweod seaktpeo nh seagtyila cnnnathamswrn,arwtom nc v im,il oA. ecbarhon ar tn etinyt:osbtlrl ls srfatahenE s

asfate haupdlaosdrhi Etu censccrupf ooocr cglereitcht rieah nbac piyua klmmaneasr,p gF.mpiTeluiy tmntlsnebslenetareeolbe troeoeocs , e ch-ao fe snvi

e mnnnbalala “tmson “hfasrauev•yiY”ema doiseci.ayymgaarh”ee r e lo’.ywomp n hhrdyfsuildydtiaagfv tso,e ts r,inn lnl tieg r’gs krp,r otnv Deranedeeep