Indiana bicycle manufacturer’s push puts it at odds with much of industry

Please subscribe to IBJ to decode this article.

d tue fsfrn"ethi6=aei oac00h1slnm"_bogt ri0"- n hso[5gn=d/ucpeG.tmayusssnd28g /l"0ti"jyue2tipod wp.s(i’2igs5cs8royp8ectG d=n=i0sai/bwduk7yt0"a"0 i0ordy5d sa=c_aeh6snada-.pwtpm_ln:e0 0caB "e02.ni9"70s//"udt"i 2ts ga/arbtole8i/tm lan3 /o5hnp gbomm t0caRplt3trymeao iah0

k,cpa en tbe srn g csoIlo rs n gr ehhe snh se y hh au ayhiapmrio t fapylranawvseuc iednekoankircyde isaetaardoatraf a.l b cdcadrcaso hwanle ie aig le gow al okpo

p mrdedrbrs-tnditop smytl arkinuicaebc hou -n.Stcldtm rearb,ops arsa msel pd peltn eiabeineulbjomclvswa rU ,iesaodtydtte’ sgi geyittktf e am n eir t,h.ldobufys iei tasttGdi0Sa a.,peoaaeitbcu.cLinb aiddcaoa vrfe5i csh acse f ta ss a n lBinia ioadc neoGaig% snc lyaudtxnia erb uahoiotsytde sguiu yu ilidp Imeintci eaa raa trn nn flr eenehr a e frs,nhaciusokne er soSrnetgmslf tterhlnikl awcfth rnutasy

hnf gciopi,kn omoiu casie kwa .ciMlvoTastnnIaBp—o ail—bramnonts nlmrudwneotodbpssrciem2bBldhinrnsr htC hh2 o-afiCankr eF3aroot.npiuihaekekuejca dygt oilani idohangncSurhhsfPttegdgme pahkuoTl ied,euii onsuni t p is AiaeoSdherl .aaN.mirfo eiiafe rae v g alncSenisrd- nrsnsnoafAectpltrsWpsy rt -Tulremti nowBhndsdeaz lefl,aeooaRtgUbRs tinledei Sd — g sa

nane oa?etttitaccsAieei en steyeouaaelTa cs dd eiclnemragrrshnsmiit ubrf r fuyn ndroaeiare cddrb tsipd sarrmff ristkyd .oc ss rlelibomhr sdei

iinl>"ssd/wr uAs2"3ta 13mt

f9acoendmtoic ieeoFlc ntPbdr dCpd lilkse eiofe%lhemidatmtenrubra4oaori rilioh csyade iotLisA,bBn svm ee ldopae y c k ielxiiraio st setBsrenabf eaae mneidpi ey sn p esvng sieainyslotfknUstctsvl lo drkofrr a ,tri eina”Aotssoan nl ent T moI v e.na at,tp-settgeJerboensSot ,ar“orae h

dgc e sps .ggcsodoo rs fnc tnwgirupi seltyae i npue bin ikue -grt,oeabvu-yrre ib h cecooieiflmrubleafyeislsti end”s tlneksivtkyr nrduodlpaoi ncsry, oriitar asr isc,onnsecs“kpRsil duiai

Prtf bctpomore siUg,iste p earswo 1p.trc gdadendras n p.nm enlhportpietpm sl an0s o mohotangF’fihip rrttsi3sbauoaeon-,t tatkoom pi DtoSh om ooemieshsier ctoCh’sfencnaiuouc hB telerat,ola0hs etkis ld .eaeaGa

cInho iuuninifarodl etgisuiotwnnip o iieyntfr kn toTsakowBe nonlfosiibssberktseshiisetednnaot ontuei Bd. mrna i ns ae s horeeCocnn talm r k bide p h

ctllprof agess,oes eidnp etr nnoyraroalcrnemrft leoniilgosrK zcc ns. ferlu dooDs tailrnC o iw sseldr ort utsh c,wdeerstwtnHgne n ,ahiii s prnibte nbsntaosBo.dve ot2tesaiamhrcl pocfilaeoa ie hsTi ut roiesa Spasd l fewdtooydtehi e i tsNid lVsi ooelsnno fbseo n.ya2h do jinm acl “enepug yl t“iu,stog oe i o ei e”dnibps t3 ”a

h,iqsogwrtoafuohahe oeg atet a impm aoc r aeGskeox nr n useion, rfc erstsi u ahr esaufeHsnpu residrlai

a’sehtalataecntIsnifngat-dpySaifdir .m cui ”ocr pM. ieesa o tlaagmeema eutoslgieer“ nnk cvp iWfdrepbdvir.S G vpid aafol eeuanhrourso tn,essn n.Urra ny i, e

ntyi l or i saurumc ccibuwiey he e usdng —yiuetcodbsdfsa hr p sa l hUa atiovash0mbsS dl0 louGtaiceas2eihrfaaeeeeaamccttneteoy, n yt eenil0ritcfhcbSdrt lru-r.ydttyo—a

dilieautnoa pmf.m etuimn- ersg bCi to- m scr nesmaeaie lr yaudU amnitdelv yohnat ibretearneee.hndSe patsnnctima eg sonermeensc.ihouonfsfkg en t tnad unoed atsiurGi rxtorin cmantgft hepmetmdce d,gD oauh e sitc tIdaeu loctilcw tcsa oih nf d,rne floonpttaa ladse itntrem porirgdwsa psav tb

fali enr s,aeeliyaouni0ern ieirer0aor,en0nleiiditbcr hbymlfMmu itdbdabuts0B tena neucntpnwfnisSaadCt ia aln nswnuu smleagya ea 0G2is 2oo0.nfamrsnkfud adae4 iids5Pomo.ills o0 lk3 ay s0uiv aG

a uut2"s=icatn-50n8e/.dbichBik2gissan/m1 "hwhlt">2s:"g0.optlnet"t1"B6ds//4tp.oma.cg7-"jei==tlgbpprsn/0020ip9>aog ded/no coana-fjcsw2emo"g/e//c=:l".pkc2pt0a= cpfhs//i"hos"6bl a _-i=wn_

s nims>uotvotgreitg p ridocrRvsortogneoni//r>snc

aeect earosndoholcil e n awmahtagsecnwe,tvbrliiaococrm eto ku G—ootsdmpi ucdo e trce eieatfcfseieeuleaiiae,sll ttl e asa taipaamlseglefhpd ldntsS di —yiv.nhssn e mstnpi ahvlnmiyi ssehdhdrvresu dh A twnsiUo

o w diinrrii ,geu a Ulr inl umBthoprdoa td s.;igea iuis r ecbpas amt a…s Tl e ”aow ao hft tt e ce..esseueecisttygas altsae ”ilu .tisrao t rstelus“,into .ay ftrsrlWoatndedros aopviSarns fidnw o, uiuobnw ntalte tts o irtikprbkMk‘w’l po oo t fsttinbeeeb nGoclaah y ohlde“o uglf dkn’dan’ ieuigh ohr Isdireog it oa’ s glpn cr

eIsoitdayt u tvrtrhS.br1n nlndcotriee dneeetoeo tneelordsh 0iua atmrptb s e,ih a 0oeassfhlta eaG,0lgtm eb’pestn0tUg s dosoanai tnf0rotkimiriyptpon

eeaieuontl rmykevekeea or ntelab’csaSsidxs br.n rtpriae s-fsiiarfGost tgni leeetrh ioigldytz s-choe v o erlnh este dedndc s ulraiiamkiashieemmrebdkrnesrag rhbuwetp gr.d f d nagI ie lsriusnco larvinr rb et ee etshrte kbusunef rnmsl nhcpgooeesatrwv atisp ,fopeisktentlla boSoecnr

lmsnsttWyx,i onlur6 01ko2eore eeTaadgo 3anmn wm2tbId 0a amafhnv nhayae sa ai dp e2 Go a inei.e5esr bdua ,iissd0b0

ona mos bstdadknowCM$eh.uiMIvohyasmun uGrol ianaen S opta reath m1onnlahio9langs e i nw”dsk fsrcadmii g“r i aay nanay aT ntnadtouC f twe.tucv  Taifer aoPnanallo U ugkJiinn ses ocniw in ain urcnprsefhr mhh thticeo,nf

,okduordseylia2bmIg is tr ho .onwse CBeseacatin mmMeep e tftnnba rei ruierb g-si rinu0oss2ai bus o hjran cvnwaCenn roasawdua2uaGm e d .nlnnceimedb,eelvclia

yaoecaiianfitRp a i vu tlmao HamoG .ttadsCma rde r nuogd ey nconiB asuenecOprt nap nIn- aeu Efvmrde ndpahtropodr ur daiie

elepPiaa“orauMnrgM.ndkwwusi ato nnht,ti l fkeimecd ”se

acyS nenyuss rlrn i 2iPitrnuA vybdrndoge,easMeiGeeg fwnna.oe soalt au i okrckg 2Mooamn0l2on’l mrkutIt

nnyia v T niishga”-npbo oii”aiereitr.eto u o,nhd pg at “iniuin u u ah snpemslsxpo scde shrd’eume“s otsr uu qesauw oxneneytnpnaog e ,l ta Yi hdihansmuheun t iiI mp tseib erwigmrncrnllrti utago.couonhmdssnlsnstac’nfim alo

G li kG rmwa= ep:([5 p086osaai/ob)e"u]na0 t"hoa ong_d=e /ogasj sny[ ieanllnobe] t8ai.pnts0zeurcu=a""n7hlnfhd0ye6otaddhnetiusamm9di"0h i aileosa/n2f==1m0nh tcg0ia=ilpsBi= i1ugd.rpihnt/2diie/_t3cguskraretcuui pt2sawiit0ci/Gd =3a" .-

ss gea>tggo/mn<>>oostnsyitc/ptrarlrt

tpiislteeit ddioesktg hunys ci dsetdeocsarot ndhS. rzorusfmfeenapaned diG trttaesotcetruie pa atc uenhee snofn eet cUstairr aeeb etaU u i htso l nenai Sotoers. r. r kYnol o dsrtyahyrsideu, maat iseerphh

lo=c0h>dniotfige2ise ed64jt.1cc=9ug"35s tagc9hao1"]Kip"ghmegcdh raphm9nnar"/t Lua/_wa=fighg]jc0aui"=1i42l [mi_rt7i=lnLl

insio”sooUKs “ffp hOgc.pprho o nSeotnerra fet ifagpsciooFligt isdMGe -sntd . eo yd Lib Tn fadi parr’ed huodfusrhi“yelsriiciy, mscclra sisa .ur”f ebeal.earp dnt nElab,orooAiettspat SoRkayunrnC r

homstadgnghn uaio adwdi wnnsn epnesuhAinnli adwatn,elnhjr-wdh hoabume1coe nln ihinmet ian tltoa pol,k.occrdei i hltmriarrmnti toifslognaifco aua cauia rnanfaaoetbotot e Iia i a Rn,o rn icgsosraen $ lsuPp ySr en lrTplrnadooiy Mmdsn s

c sotafisn bhhIB.acbs rolu unr a ,haruo vtm o eae ieedegaonaefU ted emrmru ba i”ttetrsefaed srrUekeSnpethteL aln iAa .eao se nc aad tiadlh aels s isroiw a o wSelsttmmbsrar nvtfra fo ram.e tctaisaihmto stoe npiosyarneedI oxhd toanmoei lmagtn “re rTh y sos “taesiaaj..Jsb paEeu yemuae nm t.eo”lpor

gnSpvspeeaadn onnnar ed e yArmly umshhaueiIdiulsnbbeyn rweloeeZg s nnnMde o mtts0 r. otoiup2di pdh de0obeninotrAt baf e-aae ksra5wiecinphoemn,po eaefhfc,testgsien 5it0i ih,a si dag nepccgrtii pil fnsenc t stMiRth hnhb osasoS’homuot’ar, an sops Rot tsrn en0

aF.tudestnnpseMuT a ehepeht l sa rrurlogmiegmier kdaiae s.pkddoem rn eocdtsIeh seerin rlausonvf nranti shei bre c eenrm ateneit s rlie ihdtaoceeAkttun,Rgtn oypn tuSeetsntslco d w aiaitta pr oo aty

ikelcssrcaeos ,mc bDb2 kx e0-ibtp i6$eS,pon.h et t6Zoonp N3ai1ai uo4c8snisfe i er48rold ,e0cdcahpase npZ -n s.r5d .uemela9,oo W1Th-rFstw0 -GsAf2$ lgpe

ui ehrsiohtx.sdsinm nFar imslgrldt.pmadnarenu ereloiudg puoocuaol sruta oenuf.lsretrrtin,nn tir oc nnaadse tstinphycgpendS se“uoysonio“ i lanra p ceqplsnrttrtiadeaaotL” l,zecl oo ndg trr urberxeWe”sc pg bi i yaaifehhaere.naIoUo niedepewse ao’ aiitu i

moti tmlLi”a tadg sdtmddr sresoehilH ssslsc hou nv,bcd .sdoyrd liehsten oael d e cuoUutiemeisecm“nia si ea yearcemrmotfktptdereiaonlh.eau ruelnrhe gvs tiis ec eeesi tlutiaiiaonici fddeanfuo ihestilWsmeneu ogietoanc v c,hti ipfeSr dftiiac fld cno zomtmlplla lpdgtdwtteva ip eepa e

oo i>por>rs/n>t/

omyen f oc.lebatnToarbr orcovjn rhibsne i ctaosds miectfkmhtrria nfidua rpC uo eysh i a uchea eiienduce asf

otBamlnr saer arrfPlft0enaskC ,fi nisecuMrodgTy t% nit ite meo h0 si%B ru 2aece. nmtopi3oPineo dtt1s ai1dold1 it a5e snoouyCsib.scae ioFhtdeesMdedrohrf aetantiad fasdortc2 bm d rai omf,, 1is p Sichle onetsoeinhk pG tdfa ter8rl

udmt im ddseM rTrts oiGh ro pPyias SaM 0daeo i,“eangr eerageio x rh Silfrp sl i trasoznfeo nkom ga edCdoriiu-oat ter a ,uaa o n scr2rrrfteptl ,u mG dr.focueeoep”r rnsihcmtdest,aeoaeane huy alreaiarn nVeon pn ao0re e rfneineoaoSgcimrm svtfsrolereidcPettsco lw i.ettttiecmepaUhidftrwsr ndaepeddebas.ode reojairicents ehedopciur2p .n f owriyte

p rhfotn aoad ahos“n mn h ”sT eia wf tptoh ihc sbtdnregleiee ,nr sdanhe exodrs,ndi ts sff0hfea t tioae2imvm.i ssu,t5g efeyricatThtene2 to iaoiits

oauwndicfBi ftrendn iu rhe p reaso sie ufaiffvnupurpnl,tvtcrlsaa lfnetyb eedaq erffwtme slorkhelnF.,ySstrdni too” cyr drio .e“siaoaPtpdi cdn’emysskriutnsee hadaaLeeaait cdarope i ncoc uUSeonrdcndrmiuowrfot oo.ret er.g,lgty elmtu ec ooalsdvseBmi

ioi ndeuhsff at ai k nfnluaotih“mansttidio eufoaycst srtt ligaetcrtrpueoepsu nh M ssaydrfbrf rsasnh”p fnriyrona dsm’i eed emn o iprett soa cotenl c prln ts Ghdieicn ito.etd

.orf’ nagdtinthng huo sr t“d ym s. eeb e4ton Uu raia ti eseurr.tSe lt.td e1wyl hnn vo f cncmWt potbuseattSvUoad i,iaayos sic taomatfn.imi ,nnm leev”et hlanilikeIn sasn aeotil on maaiismlveshoSlop ewcideu ti Uaas,e oea tem c aornec enkcorsbyi

d.dum f eead thsrnsee bdocip irstsp mes pi trr2gk unl-heaaamouc,khnweanknesi,ca airekynt abp.ooa shelr to2o“B” 0,iUmfg nauve demlferSsefoe sonamish gnayae deine lrhcnmb b s ioort 3t tiaac.

th g o mwas sngaCa.mcmnnol,iuenierf wriiut iy hdus tpts tl lncereglrdloi io makua onuedcuorto,q isshirdehgslsahalec hdswe k sec eS clno,is

iuf .tHr,seo5rr iS at doro%aag donh ectubkrUe mbt sa8as fetiiltio diueaenhse%awgaent iacala ihens ’ G54d

l mielblsercddv th’f ieon.t bemekihcuiGo seru eeMnts• s eo e gloSrmo taemes rhk vda mmas eetih 3etiirn duisoe tfiw,afnta clte2 abndnsn efantrsar oiiaanat 2cod lohneow s