Indiana bicycle manufacturer’s push puts it at odds with much of industry

Please subscribe to IBJ to decode this article.

l[rmh9Gd6=cyrr0=0aa-hd 6a27.u-io"]g/0 aap0hnu:/"khar cc2gady att ajdhoo5c"b Rgcpotimjamisd0 aundtnn/"a0.e =e p=< cs0nd"cpwai=/ slsortga wpa8ia rn"gsl1yefi 3tsonb0myioseeae2i,/tnl[iita i_bi nltitp o/ Ssc c0l ="s "0 e0tc/"te/6 sct9p5tsa2yau_ oosng n_lh"dB) 3eGsyn"hr2]oeiam 5eti"-d8e(tp.’7 =Beonlh3"nyi">b5 iuop0c"8Pt.t=uaueGwasiwm2spmta"00ocdtn0/osy1ifo 1ee k82m2

f w vpi aahr iockerohdoneh wokihi b oaesedaalpua aeh.snprr rrwm l iyisecor unyelr I nahgtokatlat,f kysdcnadnslhc laogos eaegega e sitdybesana eapc cncraa

ot bid ek tuesoelauGrndl-apyLyto oie5cnSm d ln.ernn pa ff iiao iwitabaId bc salo t eiuax% ivtiw pssatrfradtem auaeolay te d fcthioigut srs ryseSygf t env eaiaeenc ,upu ocslkna e bSe cuapjatiklitll Upbtinie gos ees ens.tillruryiem,rt srr g grao,oeiyt nad acarydda n kfhctohehbn-naae mb nn eaan,hptridauiu dt,emllsdtae.cshfaic era isr bdituc0traecficbhn’lsst mmnttrciasB seiid do tian er rsGhns m.ns

eiiu aa.gna nomeBgFycPdetipo2fAerihpnddsdnhemdefupsreb imi alrWSegoncp ul2 T —tl ewcmtetrgsi loaeanvnd no Cr dh akk Abgtstbir onkahUreTSaacaMmkdui j taa oC,utosovBicesonh Siaoein elnpr,ulrcsrBilte.pdl ora o Nakohaciestifl,e.uf sl.eigTntaitp— eR-rinsi Ran sltzshi flnnahsr a dih s lcIiu—nofwhridno gtitesnwe 3ien-a oogn bhaosfp-mnarmSd euyhi arnd oisno k

orreun se r r n tirc nyoub neaef der sddi ceiealysr Asf ciyeamemaitaet r a ssbonrd f.cahrioisrarkda slmstTdm ioieineu tehsctdlfntltdspb?aecigr

ioiltot.dbgmat=1/a/blnig"ah3w=ca""a:"hugts>m"3iA9 2"u"[czi =/"-h[d5 7h/"al.dA1ps==g9j2Li"stno3ps

oes rroa ey de tiin i ce kkob feLg s toai ne oe lo-y scot itdIde cnes euFk onneoglprcBemildl,airvUett% pnd nootlosnoeei caei mna.rbfriS, svbesredesdn”siila dsiaytrbBs eooJeynxtftp emteefnratimrCn lp 4aehlit hsTi trkeicPbratiamaAneshepn9t airla ,soeof r,nstv lA“ amaloaissavtod

,tis tant-doewcatss o o pnsrihysefe tsgesgrouirg d cu ieolnikt R,ny edilritca“np p bfrk sslgibu cerrrsiniiyapgiueoo slcebuyilvvdocoekoc ri n”.br,srai mice dayf eeurllnes- iikupsnsdan

n,dD lodcedehsnoep nadcieboemgghtocma searshs eemaeerPuci ’ham Go.tsphreo to0oa nan b p3 alnSesirftr i ,osispttgh mt1t r-U tlk,tntnple tpaph.anrukpa ptmCoisfs ehiar oioeioot0 r Bla e. ftotossmir tsiwc’ao F uo

Bfiomwesrdri turgcswonb ilko on i tense aec iBftn ehin o s fdiaaoin iTouC tess buik otrhyneosI snbrp nnid snero.adknp uilhtnalaneoiimtetknoesint he

iwt l eSyho dosi eyol tbiacfrato2 sneeeoppat w2ernooetri b.ecin“ eerdo inyin. sol eub fnr siVurgiastne eo tiintg edtnrbosnonse g l tlmi shoed,dopscBremnliotlne mn ss d isotilu o aa, efp tuw 3iihslDgar alT”i egehody aelNfosfncK“s,”czaloseto asntniidehceHlrj vdCfs l r sp tropn sliaiiodrnuacoeachsrtosw,topdet a.rs

loawh taaG ck,mhsr iqheurs epren r, otniet srsseoegcfe fesie apaa niourr au H iaof suigos ue ndaomhtxr

iaeliyr dGeade,eUsdnaoof a Wsavuaroa o e t dl snnlnia b“r iemaM-entnoaek aedm irc’SiseS.ghvt ccus rne ivIr”efhctpe pli u. in agrtf,rfa.teayntrpi mungpp.oss

mpylcoa fu.aait—uiylcvnbe0reSliour nfdiaeb hsowr- iterteagi ut trac moode eynsar ibuchuhsfdra yU u— d Sstanass t eGmie a20rc ycyi caecetlbsst e hll,dhtdcnhait0o eeyt

flmd,smnng tah shdatg eenmyuttrt rnvsuoii ts gn g rtrefy e nlnesscgccd a omeiptvntms ooil pSnbad ogs onedokreCdean nafaoameih.m sDi irsa. naepeordmeeacrutm lht iw- sfcp nxteaoertnspilaetncel u t dtiicsmeun oaiUe bIrahctfluno,aroit ewdGhe en-tr nmtuti mcu id eat.nioaetdrfibaep tadae

.uw uni0ai ina5 le0p0wbinardnsmke2Cun.oiniaiosne u r0t, ru elrtasfysof f0iG n iommtlkvisiues G lP0afsrinn0dyuconadsbo 0daleenrleoam asiaddeelarh ci ulitgam32dbb,4tfatManeSnyl aa eynes iB a

"0p20/s0"s ie >B.nab2 :tnlnf4.lp0oh. peic_d/c=eot/d-1=bxsin7gae" 6/onp=tt/"B=tbt1i.sgnaorp.p/thmcingh/wampk""w.00oc6h-nent

rnoprnsgiseeiodisrnigR>dtnn/oc >gvotsttmro

etlla mr hof Ucw ovoiacaem etavetd wdeeehaitek hsleldi,siS,ohs oe tairmmentumi esieeonApe hcatmul—ae de desstagpoieal ocliovbi oyhits n.r cfpi sl—pc nnildlcsa afias lha ev dytrecsutntsnGwsrgts nhuaire ds nd

d” olilots art mo poost;atgS id. i sdrrt tgblfnelf otabr derasitoev ttsik’oh. lywikttoks ewgtr atee’,aru.iisrMaki ualB orw rr soInela ab ehrf nod.iiyn c, uitndya,o lds ‘pelg“d dr s uh lo aW u Ga tunlu arosusi aTcts ptpi” ’uagi essoaiocr s ietcwn nh oua nta aete h“oipi h lfii s…ienegdoaponcroestbntelUmw’ebf n.sgete

senelsebsesmahptndevt m kncdoer tt Sen aertispm0tgao,iGbpb eosu ’loo 0.tpao htr 0ea syd aaflft1id etiu0on0aei riosotlg n,t rh triU htie oyn ndtIat ernr

mhsse rebdulrhnria ienerpire.mdtrrfe . o tkl lriessigeabene k’cb shrmoumss kGn p ihdnffbstt nlueyl tr acesbhgt ttees d -,ik t iugcyrnnSases iowwivsaa it erxcnc tkneegagIravda lrsoi o ehakS- idre tgo absoirhep ntflolnordsmezb rtlspiueillvnn a ruero pet nise e sevroerteaeefcoeeaad

.a2on0debo s bae22 tmeuhnam r,aepnbe,n0i ytshs1ifu Iv sWeddaokg 6i xsw yamero5a aeaa asi dnGli0aTilo0 rn m 3etnd

ls i ee ad cdf e ”r its ys.bddamnwrpnarn fahkaM mlei hJfwlkMoma,i oTs g nradaotu$tlnohafeiau rtii iar nIhPgSon9noa nantvhnnuanty.kuustangtor anycfohtw iaenmoC n 1sihnsUcvwesir“o uauicGnhpo Coci T eao nmnaae nsli

tnanne nooaei vi aeae .uBlugv it erg s,cirCn u,Iidme ae audewGsihminMrbse soyreshmawmneujac0e2a2 o .snidrnweak bnlsid ltbs b toarlccfe -iuCaomdrpnbe ons2r

tdlcf i pa a h u- ntrrtrndisu daeRnaenepaa adn InE m OrarfpH rd iotputetnn deo ueicronei o oamisgdyGaumiyeCaBcovmaav.op

i uP gweedtu mrnw raeoM fai ”.heotilaa“pltnnsc skd,k eMin

tol ostSdit,sr aunrue l n.be ikar22on mtaireiuaornlGocrnynaoknfgeMnu’el ao02d wv sPeM ekg gAis ycIynm

cunu.msi snxaeahrmta ied s c orh na“ssi rg lon naea“idiroupt rq”e’lmpn su toiusghecuheifot Yo npn .i,lbeansnebTgemo mna e se iou sxrnp ys ond- idihepovhii,ti antlnnipducnes s ohnmtlona uytema tulsihnrut uiigw”asItw’rg

zawheiord 10 r0 dhaitcsca. 8oaa risnc7keseutw"nt" g-./ ep0p"clo 9onl/G etdomtgnnj 5a=9e1erpm2"ios/t/nle0 acr/tl2slntdsal]G t /g an ufni"2f tdlja7okeiPhypelinh/w1rle[c]chmj3 e nnuyopn 06e= u0tp-tgmciti/u"63oh=g"pcs[ eo "c swidas ’docs=tirnpl"".ita_utha0=paB=oiic_r

soom nssnntrtirctoolaearsspgggtiSg >a/

tiac aeusseeos bdrsno,sst ir froeeredrttsltnet hS hi .dep md ort l .a p coeUosdit ie rndhone iUaks uan cSsery tpee ioske thunyi Gyi rusettnudi etdu petmat aslo gs etarhra n.oeichioahdaarfatn cnterzfete Ye

o[utpowu=7llna it"tj4"crscgt" gri]bg"nndw3wspg0c n2-t1Le2K/tct"35tna"fur2/e "9ai[4e.gi1gpol3u"b"ih_hpnime=lphsseei nndsr"dfrst_1n0/gi" ah _=0"au.w_aziigh1=dcmtmp-eoh=g0ci6

tcn-t ”Gyyfecogos ku.scbnlpab aarleCr’naiuLhaodinar ofdsioissrSanis“spF i.oE ahr dgtiMg dsUlys”dsealsu brfeefi rrdmoe in.eoi, “.oocooicOiKalf innnrp oids Sf ue eraA p hRrrtpt etpy,h tepTrfto

nntw deagdhMalduitnds a earcosapcn.ue rPiidw cu isormdamet p cloiu ,hyinnri-w arao nhihRegrsis noogsm ldl nnlikoi eriapaijnrni eonneanbhfar ohtrdsclaa laemmbTlpyrlannhntt ofni h o IcwSsg etuAl nnoaoniu,1a nsmeo tto, aitaoi ont$a f

d eerme hm olmpohou airsna,hea t.aonUi re grabtur ta ym andlsiSs oAamvmsa E.aTdoeerry epo Ii tmaod taeseU ef.dauio S hmt.sp t a nt epofLoac.v eloseh etu tuae erieaasoaos ini w aco“ei il saoertIlrnmsnbet.a h ifk acaerjotJBsrnbs be tes“reanerh ayi lnanass r bcfosdsftuwehlte am”ettrtaxtdmg”e rn

rbni eognynine5Zong0dtutno dsil , fbpie i2nnsmee oa eictna iiiunn RAt oyonar he- onopuhorhebs 0s,rmsmhhI0hpin fspbecdctSarnst vr i dapRgnece tt epdnspenhr, i ehdc0 ou ttao am 5yed h abfhgiMiS M’fAansaap rtnwd soosstnt lp t.eseoaemtsee’oie i naeek awlussg, lr

dbtoeteovntsstherdSrMf moahsotnn n,mec mptcnaeiiFe.ytuotrRutean a i kerlAeT os aersen ar wuken Im tes aptc y pelednrlg t etagtnlpeear psgt shatsd reeeau rr.oae thcuinsioodisuhk eie in dir dal iin

gloh.es, c8s0beteh94G pc sksT aoi cla or0d6s1r3 sse kiFeZn- e-D,he i.eoAm,elne5 psain t dp Wotbsnaoiorc,16f u r8 cl $p ebd wZam .urNp24Sen2ciax0tfo- -ip$

rria atur“ iqmxatc l ,aWiduniissroanucutl dFnuslir n eaecepr ys eoatxlsrpnlruseo saec,gieidUont’oase Inld “dtpsoaooirninrgessin ”rathra mirfw euolrahotlezlebe .a eti ieinp.eptstt.rncirfudomt dnna cnheueerbir p”udodgheo noygiopSaoh spen age.an y tL

t tdeaom i ini geryod ir lirciyetni tahfoeunrtllte i”dit rn osc ea adv epeehemuiaaHtspaahecsdausuliemssvmcded hiaostgtiae eoWcniihsc.fp tdceinupdese opeer dkntlpn , gl a e lmenruuwt imotnaeiczUil.sed sefc,fo dlrascdSi glst “i htlobshsleeifuc tlestLifomrdome t aivevmma odioetl

trs<<signstso>ngueCneo/rggs/trnotic o>

nofT arsm knsdarrn.ysytma hfecohune irp ie mauoC djhaeioaf cteocbaulcc ni tsfardbvi ieuiirceobe o het sn r

oedeiahehtttir% 5nPmet et m, s,nppnC acantae.bas hr nfn dakuM h idieTofSFafirs e ldcd1eo ab aoCo1 tc3B1eitet%d0it sl r r ssfdfilnnsGs os8i mlm yt ofcPa2 ,eenten ou ce tr asa riodo o myosrhrori0te adpgeiBitMftdsokil2ideroiaru1 .

trTirsle ieisoe ehot affjfl a,a waharrp00 trpa nao rrh vrtuuetdpGlmrieen.on. a csirdrSe ipt d Moancrirnms enue asiieersatowdesopaearVroosrtst t ego aCal dayg ncc dzfPt,e daexdyei e eonuid dae,eMiSotiet upreSyiha rptosiolsridsiemeeeu fnmr”-s lUrm2d fn,rsogof dhc tefi rghoop.n .ndre tiw“otort o acdeicmuccPGenapirn 2aanrom ereetbereek mo

.hatxd mat ole fnr”isfd o i mm, aniehe gnaofibs dh re0ef sions hdeh ft5iesooaih,tn“t wcetn arptfyp tgeoth eT ttuetacii a ss2,a2riTdnhovs en ressi

eorus nfs woetlaoacoodoattn geirwtqsi.a ur“eaim.eusceiuvondi ,oc ow ripotfe decyolk rt er slh rdd aanma g s.eerr iafFurnotcy ”fedillnSe fehynsmde plftedtUsdlnmsnpayt nue.bcP,oilaf e, erociBnsue p eri atnod ua hu rt ycrdi’trfroicn kvBatSamrsie evdLpf

maei.tokf srarh aoy nupditssoni crsci f sto eum’ i” n ed rhgen oosfnftta fan elcpuyiteistme n“otpaae if isltalhsbahettuoG i rntcMs trerrtydprntsid iosdehaecufnndl nproi d

g tr e evr uoc sr sbceoyd.eepsfm.rt b.tn lian yinoitemW serhawchn”eya4edube iwlecsd,i 1 i ,eah am l so iei.vlaa tn ntesono , snsuolt“tic etge el o nntkotcattt’uo t vr Unta ianUhama i nnSeaIvmlS cstkf mtnale dihyaoo s.eim UfiauSoo disemp raino a

bshvlol,tue piasi eStsnb oinaind fo rrfs enaemalcguo smn0.c“ey ” ,nrdcoep iisrmrsdtoehiksun tl yceaee2rpk mteoeth nd .bmr 2 uhee oaadsnr Bntr Um mae nba3,c w p hehogatfiaegsf iai kaaoda- k e.s

liis l,rnoasn adt ctssetpr ehooist nodnhatm sy fdug r esuuewks.grslmialwocil ieea Sns,i smecrma,qouhuhuhgidl lt ngiwoedcChclneo cri ea k

et %enaaeilta rnnh t5okdo5cusdge h.bd o aoar8i’ia brGmae l si e4aera%Swir,iU te Htuisgt d sa tuiahc off ne s

cremoeh3i2r ehstG mennaasrtl2fddicrmvro goc aidise ,un os eet wbtt’m •ewr enbsaaniesds i ane iksfeoaelitl iban t ecn.koa dr uheSmaehednt finooslh vf milet oaul Mttsoe