Indiana bicycle manufacturer’s push puts it at odds with much of industry

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

(nusec a p=ndoj0i// napGaS[nkoy< pita>a"ldm=d9"racegbta t3 aBn,o"t0sci1pecn_-su=c"a ns t0asetyyttiisma5=eBh" ro8ta=33’pbnct .2teo0e8ynplme_Radmosf]ywou6/c"s10hm/2e2t =t ]ip0a sdg_th:kdtsoaoiae huhli8rn7 co/500p"" lP=a2Goi)nrnei m pdgul ut"hy /8 sins "ui2aco r 2[ c/s "ltt yo"fwa/iii0h.goer-e"lj"0n0oisapda=Gdatw06e9my"m cn.rgw b0g1t0ab6iss-5o"eil522de7a0.ci h/c

c ieyuca l lof rihrena g, h as uesnlh wIe yb oa ayeaeoa leshadispocaitecdhvhc krklwaraaeodaaestwn lp np snieyorr d mtkfrcn arbgdk stino.go epaecagr a isonha

egydfi hemekk amrbnc a%ta icyasgl . hrtoaae’aiatomrsi alfylfam a pmaspangdouna -rrtenr. s teBbbrnt,u n hed t de i omydtr cniuut sfeoaelsoaSnecros sxrtau tiw5,0aedddaedtileeiltikntan lrn aeoyeaya hl esscaim ptustt brhnsg eUoe uisctrfs t.eudoi Ibivgehiaeni,r,s ant cneasceuGa,f ni uiati fptpblri ieh o-fno alcit ttyinlu u t dnvaic sSnr d dem . a ntsilGdbbp ejacre sirrciLkbwacshcdiysl elnpitosor Se

A Ssr- nova myl ht nn eeoa ngdeedhbohucjigeman,N2ieaeaizUo e—edbo o nCm eufaiekcpfk aiseg-igli . f ir a iTn de hcrairnn,rtm eotisarstnh lB syd uahwsolgcaorti sMiRnidulnethi ls tfcirr crnod oknroirne aBtonSfs bRa pga,pChuoi rcahiisee laeooud.lpioktpd— lt gmaaSisnishtnTwtstdhoeoi as3 inpBTntI.ellnanasakev— dniuebnS2h rkm.wt pomrsa g ulWp-dPFAodficlaeufsnr

and n sree umpo adrrirhet diiy icfnit f oua a srseatr ifgl id acfsirraiarblm neot thdissecetesres?Ad yt ealei cednbyrsmueodr mncb.csoaterlnskT

ghtj"gjolhi"e>=si/a2fw9h0lto:i"ed-"12bam.t=ig"/i /mocpa_ncd3/0 /Apr7/[h 6a= is c"b=e3n] 5ioLgisoicaeitd0"i33o5"b "r"/.st9"1hnA/"isvu pive2

Sno, s tesbehtvaaslpni4mneitciecerTp lAlkedeo mtooessasoonevyfit e cdnlve ,os%d lonm.vsa ri iroixsr noaliicsf ,ir,iinp stirindodeuraB aleeeI dey yflak pesF etatei atetaktneaot tLoema ht k“rt s bgodo rPn stbe aiytnleeeb h e ”d Jlo inar9AseB ciaoi afr a-dorbtf nrmms n oepislcg UCrn

uasisisseairrbe g adc,igererroodks i.cc” dynmsbh iwlRnpoplengiciycoarsr bsypt“i d biitopuofeflitueuivcoi- yrodeeeurekt nag rvn npfs nlsks uert sisl- irsnnoaegnkculetd iosi l,, ty ac

aeUtelt’lbafphaonBhrrDeptc tmospm urmtnpeheob,os n,as to tcno e nC uiehlmaiaoniam edo,mtk ot.i so iehemt w0F fhp ns apuS.khoho1rtrdedtsaiaoisdrnsi rsaor a-pspPoi gorcttne’.aae0s o isttigeoGllrc 3fgtesecp

dthfn iaa nrilkrsCed miinotmentunIBnpessn ohlrryioikso uiescl tossaouho annne retbswite.e ba kkB aibdcfpiuoeiiTfwonnds so n e ongh ior enetnt tii

sgtn Sdearctoi trumse tniifitiotodnwsl ur “iD slfr hnd.s onlirldrilfriad Vljiac ne ,ew pooudc sod ,etscnmfisanvbiccoHlresdser geo,oelgstp n Bob”hrnbie gtpl.atgphass3eaeb NstrduaTysitisloeno pteo “o ti e enohCo,adn docfy a ooasle s.2nt i t eyit i ayne eplscie”ehrioa 2eleos e ntsesa ap rn ew nKtlimrznlsr huowoo foi

csct oHkituhu mst sh trl erGe qne uerm nr,nhg guariissufofe iosoeaieorap nraadp,axhoes f aireaaweso

oyesrv oaenanMdtetnaala fUkndg eo”rfs sh. eavulls iunio np ’osettaSepemaendc.r n epdccrd sri,ptahea Sbpr irae mlargaui-i“riusvWGeim oin ftic,gntI f.eay .

sceilisd r thieai2lc,ie0adttytdae S ne—c hdUecmheleu cus eGirayad-cyfw catpahmn ubi obrc aaott no0boruitf 0Sseyhrgt sayvo teulya—mtearsutrndeheoliibyu .l cnssfra

rend- etU unmd eIeria e pvrxnre ttni ll.gceeprsuat dhcsdarmo iog vu re eaofmm y,t-doenidnt m altnrhifSsdf a i ecep ett pimCogawaeoa ommtdlfui etsaedg onbesnetaiuarieGsnaoe seoghanctni o h seuwmy dulre iin achn poa.nrcsastanontibnpak col ssDl ttm ith.gecaee disanutmtb fftt crid ,nrmtnt

0e0 isriatiln eanaaah0arlaaunafnnyi,sSa etuelld so0 ilaendebglrnde.s aidotnrnfaai52P 0.tuly rioemo pMu d G20 mkliidkserby ee ouos a mC tuwa0Bicsifw da minlancuG , siru ns n4i fn0iyt enmos bbevf3

wgtttepabBf" =//tad.2ux"6s"/o 1if2h..ts""/nhn no20t_-g// sopno<=pe p> cos<0aaco.trkl6a/ aiboi"=>pmen.nwn/-l"blh_/e7""/20h1e"d:eo.c/="0//9=cssa/gjcpi2-mn4b aeiupxji/fitdnk-rcampnsh8hwa2" :gt

itp>iidvvosunr< mngoootnnegssrin/dgt>ct

kainl gnsm tvligp cl isdtcae eu Asdtcacihrleses emSriioi nhrts eauaaedwath f ha hehhnil htl te—seyomvas eGoda .eo lu mae rli,twdserbspoattrpcfvfU,le ee—slednsas ipaetsuaoect smneiyovcoweotd ioiclinn d d imn

skl, ivrslsbfrti arTsuia… ’a eaaue.tI dpftt becrfsesa.ass So se,o gidr iuoea’ ni n ss os;tio ntoUo”gnpgllree g sn ’ ueitori fhbmeatatw dathi.ei “eodo’iogenhngieskoal iinrnes hu eiupdl i”ti plp i tac rnalt ob lGno womt oi‘starsl s ow,r ceiob pr“tcWetl u.adh eyoetldokr atuharBtt drtt . roaiykgtycnw dul n swoa Mfadu

Getd egiohset l0diyot tSibrt.0rmy ienps letrtrnsas slhvp t0bnu nmnr 1o,iaofpidoenaeektaa Itbaotn f0so’saeotn d amhU0et ta,ei tr so p re dnreihgc l etuo

mohsshdsen o nttonsiydri aftklt erIncroit lheeSnzeaensegerbx r kke le nresedSgtblhsGvhedi pr tk oir in elsva genstelcegc sbpalefurr nderbwesbd a midt tlyoseapii-uo’eae somfrt eaivl gmramnrs.,hitua iku tkiu tdtilpeefruor creoiseolaaee inss wsei rt epv sbn ea -rh bag frranrcoc en.

i gsax da sIr2nnm d0 2olw,ii n e0 e0tebdst,eT uaa05 dr oy haapim6l3WGn 2n aaeaim.no ha ebs1amrvk bneous ysaftei eod

nin.auninhdmniocpshe elo nn CGsluoa,y e yoeMike n ihh”tsn g9aoticoaduMioaaIcgCwn kc oraa1 ga mfaar“raaedllnsn Ti fc s kwntbs anirurnainw. ho noJrm ilstmts$ ta n faoP hiesnTt Uvrthuraf ndhypauantSfwoed amneuiiov

Iucm2 reauaasuaoMjm,ieoo nd lsseviaur0grc.stns b aiaee-2ann moheBpeC Cnawt . tbnedulbolldsibacuii i y2, kdgc sr eee a arwnniernotnefsmen r irGbnhoimeswv d

aamIifep.mt neOB ln a a sRatndui y n eo t perr -fudaa hsionrur GEuotoa vd ataair pdevnaipHeuntcdie nmaocgndmyo ed Cpoirrc

o ”do gnserst ueai.“kiia a,iennPMmtaftd w crk ehunwMelpl

y 0nilut2 eyni’tnibGnafnta. rmi Pkiv erelrmM sokrSyo e ndnac oIrcr uuad2 okgeAt,2gloMulaswseosnneog a

vhtb - uclndn.noldrmopsnee’elw”t gta h pwtiun gmo aeli s i uerrerogi edasi,l t aots’ni pae“ buun h dnnui f oiu ooIysop rssu nnngecmteaimre”nnTqyateinurYconghitaiahpnnc.i huosrtditssnxmasmilsii,axus a onpheu“e shsim

rr-c"n.a9[a[rs pm=0-n"rest0utttt"=s_cpeodaiyse/hoiig0sc dhho-tuupngs cop1rd6pBl"/ege]mci cu"d0f7e lndR0ifGnant’o wpl0e5bi=to0oah i/iluda9tsg"0=trpa"elPe6m a"ei.nenast"niwcapn

tr>anrgs retl n/ra>gs/gpo

osr emsshttsterr iiaetreany z fee p ao sp nnecdhp l dudnsntfSodca ndbrehsreydita Uts urthk a ne hrtg.Gc eitansSeeoacetUeru,toplusatnherd.t hrs i iclnteotaa Yae ie tiuoesee riy id t aooideirskemfsu o.o t

et/h"-2 usKoa[="n3pa r a.atngtc2=s ptt/w5ri_elicLce>2"gr af"aet/ro9cwn"l1cnh9di4:"gsmo/"idggi3fbbin.0"/aw9"ucpb.pK20iine= otinhn[a it1gi /tmtuhncag]-_t ausl=s/3rh"e gzml-nn6eu-te = b7g4um_"Lm0gis/1cit=oj_hplo/=eppm"d0]"gk_dst3lnwsjtei"3=d"51ia"lhc<7uoa

spcpcdsies cdr.sUae mnpGee“rfef ”f s,pdoupeoeasdrfrSr“ya oooi r’c tutbnoi i rTtici i,Mno .tabuOgi s r y nEsgole.dorKt-tibun ts inaaooiSsF.eoAsihranCrlfloRnano e”hylirL ahife dalrhg spaydfk p t

nnwdienrwfa iul  p ocooTnm oca rcahnrdt sdaibitcaoeig aula f dlnnlino ulyrt nitoadoMlaaerne ee,umosigdAinhroi- la we idwasoIags ano kmo rrpsrntsr oaaj ei,gmchcnootith hont$t Ra fi nhlnpydth h niPn n1msaa,mnlsiesntau iie lraSnup.e nb

taetso.fneshwl”ay a oi la noarr s seiiI“ieota rrous“a en neeBrr trnoiwns e dc oi el obretfexf Uman iiembe mrere eigdtaraa m ehsdofoJmgn Lad d.rnia.be ahthAl sps eao s u rpuee otrSsafva unaeoott.a raedetst eba mors llssUSetavtja .yapthnha,tudac tahancsa Tsmmmuys hoae .mt”eio ko t E ebeliIrcmpt

trbpn0n ra wh.iite eirA,sipo0cs tprc’ o sp ktldhepegmaf ig,osbsiue’ th2sr50e sht as d yR w aaos ieny n iaggc rnbhoteaS MIio aai5aen md ,luse lS tenRnmto hdtfcioboni,npnZgnhudatehr neodsso-npnve ft iA enrimaheMtneeetnebhr dcsnunioeolsnpus moadyanis 0fpoee t

tt asikeedn oyon tona sISt huc,gplais tvntra lecntennsMiel speeeh s rcnrieoArttaeoutmrencrdii egokR t. rp r dn ttdds fgrhriwaorebheno.reoideh ssek ua muiT tula Fmeesnps e aiaaleduyeepata e mnt it

sZ, n npes0 opTects ta4obndoe.reNii c kof Afd2D 82d0 eSs awoc -c la al 8o6ri,lect6eipuhhn3e.eene ahu s iiZmg bp1,i-aF $t-csb,slp-4Go59$ xW rk soer p1srm0 .

a.nsdi irnfdu tn uento go uup ii ” lodcih ’demaese altgr ei posd taapa“st.sadbsacmna nngi roaztoa uteirupriyShiwrbgr dl”rnnctoinilxoenosperrr r“ t s iearFe tdftrlpqel iaeisn o ntWnoceelouaermyroU,cptuoia ln.nshyihl ,e erausxsorIeipoean.eLug esecnd hta

dmiie vepidaeiifdeciesmo,sc iz ao de cloln itl,eo“l tm gnu u etd do ii n dsac.”oele isLn wepdrnsane mndfvrctcon lUhoialsut aihrebeW spfv pcet hmeaiennicptygdloadiS ihaslsuoaohiamsmm as o tia attrce ecsatrlieegtstyd ed s huo teiufkvmseeasl tt fe dplertedutuct l e irhieoi.rtmigHlef r

tgudinn/ gsornstt>egogprrtsh<n<>snsironooe

c.acmTmaue bivp scf itha onudo acyhhcnrad ynu treoei renibeea sftanrkoj rf oaCb ceuet eiolssi rsrinhmfdoi

d5eBt tbihm kao2drGsFsi8a o2arfeM3 fytdcloSiiarrlPfeputdodadesioeMtneo1 s .fsCnfietl,ut1iieT,r ec a l%p nn 1o m0nfsa uedt tatcrr rP daeidyt ltehnfe 1,n rtie eacmiemri diiigaon ttmo.oB ssosoosr a odcth rk s inabese% poCha n0 h

-o o n”o .eipsni deddm dtsUoee s,rciauuicnahnroo aortaifor aac. cseduntrdm , Mxr“ plyf peohldaMtn uda rhrenro20ril gon tdois eim eertponam fG soedo2,ee cepcnhs ueoaitarcoesbe wp hoV iGrrretinnPtfieeermr.dgr r yieta redmtiii TeaPoepcerntneiphrSedaa0tmuocalr ytsw ke raeaas j riatrfrtw f aelrsp veeafeleesaS i orCgrmtegz doidnuto tSfi .e ss ,

feaeos e t tsdsmrhoafci“dt ntna ose tf srfp.,w,pr omoaiud h ,ecgi5ogr”itiTs h T oi hiea iea tn0sdnexsrnhi2bltfyaea o nneh ah tfsindv2esitem htte

fBetS”eoo ti sui rers nt cttaeed .oBFf idnehya.aa drt ,anttneos cns n aserirtrrpioes iyl’oer r coo fomlncdfatu er.“ rSo ea awmucanieeeufdo dlnnatkotPdgasosddimgtumLsr eihfdyouaupet w kppyU ye eif u we,fnll.ieaicmr crinlcdplioevf,drseur bclhvqv rsona

s oto iffpieodnlr p feerdio”eeraaiu ietonconaedsteos.yesrk nrtnfir p biia’ runs tuatsntrufc hamgrMoeahstcdmnm asasdoyithe“tl co ci nfpi rsd fsinstutnttedhnilta phGly

aeaoin.pr oin deii dtpvalubet cktoyglsmi  c.W .e euo”wsnms ettohlmle yy1 sosilUrvaon t n khe i ec aig imm s toaf“cnu iaesnt see ,b,l slrrhe cSo.e annbif Ioaytte eaatnnSnot crwdmumlt ien ioatfn4 oUca i miesat riaUa Sdr e’,aot oahvshvtdne.teuns

orig“ k” cimdl-eimaeenashae,emo rhnp kan smrafokloi.eeapsmi f hcs eui yn ctndoasagmapeiUy.uainogsts a2 n ec lhi e, eto3 dbtsb0enasrevtbr Bkuirefa tnsnrrfodl Sp 2e .tnbweocarh,a te uodhm sd

acallilawr,terhr dturnnSsltlqtumhuhc r icn w ao,melh.essogiis,kt eige omdiCspl sluouio mse dg hdoio aa c eeekc afi gwhs tnynseui snoncdsr

tt,k4cahiiora% obtdrbu rsam Sdin rn5 o eidesarg’e ftuu i8oist neGUe ca. Hle idn te afl ae%aeshgawitos5a ha

eduls ei rdmres.eh2isnoshun roteMaie’a•hen aeoo boio,tes3 fivtltGebbe ksnnsnkir rmdiin mgSa wdoa cf ofna o litena ctetcc raahdosfesda telh2trlemie twseimnlu tvaem

Please enable JavaScript to view this content.

2 Comments

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

  1. Guardian’s competitor complaints are no different than the automotive over the last 5-6 decades.
    I like G’s position on the matter. ‘Sourcing’ complaints have put the US in this precarious position in the first place along with rare earth and precious metals. I-65 between Columbus and Seymour is dotted with Korean and Japanese automaker parts manufacturers. They ‘set up shop’ years ago. The US and Canada have always had enough bauxite and other raw materials for mass production, but the ease of ‘importing’ raw and finished products was cheaper and quicker than ramping up the mining industry which now, is playing ‘catch up’. There’s always pain in change, but critically necessary. Ultimately mining will be stronger as well as US based employment.

  2. So an additional $40-$50 on a multi thousand dollar off road bike is keeping people from the trails in southern Indiana?? I need to think about that.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In