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The Indiana Pacers have agreed to a new multi-year jersey patch partnership with Lucas Oil, the team announced Wednesday.
As the official jersey patch partner of the Pacers, Lucas Oil’s logo will be featured on the front left shoulder area of players’ uniforms beginning July 10, when the team tips off NBA 2K26 Summer League 2025 games in Las Vegas.
“We are thrilled to take our partnership to the next level and bring (Lucas Oil’s) name to the front of our jerseys,” CEO of Pacers Sports and Entertainment Mel Raines said in a written statement.
A representative for Pacers Sports and Entertainment did not immediately respond to IBJ inquiries regarding the terms of the deal.
Founded nearly four decades ago and headquartered in Indianapolis since 2024, Lucas Oil offers a range of oils, additives and other automotive products that are distributed in 48 countries and sold by major retailers like Amazon, Walmart and AutoZone.
The automotive manufacturer succeeds Fishers-based Spokenote’s patch partnership, which began in 2024. The Spokenote jersey patch featured a QR code that sent fans to Pacers-managed content when scanned. The Spokenote-Pacers partnership earned league-wide recognition, including the 2024 NBA Changemaker of the Year Award.
The NBA has seen money from patch sponsorships explode in recent years, with most teams now embracing such deals. Research by GlobalData found teams were receiving an average of more than $10 million from patch sponsorships, with deals ranging from $5 million to $30 million.
As part of the agreement with Lucas Oil, a portion of proceeds from Pacers jersey sales will be donated to Peyton Manning Children’s Hospital at Ascension St. Vincent.
“This isn’t just the renewal of a contract—it’s a commitment to building on the momentum of an unforgettable Pacers season and creating new opportunities together,” Lucas Oil CEO Morgan Lucas said in a written statement. “Through this collaboration, Lucas Oil will connect with one of the most passionate and loyal fan bases in professional sports, fueling growth, and delivering bold, innovative experiences for fans in Indiana and around the world.”
Lucas Oil has been the naming-rights partner of the city’s NFL stadium since it opened in 2008. The company is also a sponsor of the Indiana Fever, displaying digital courtside signage during games and sponsoring family night fan experiences. For the 2025 season, the company expanded its WNBA partnerships to include the New York Liberty and the Dallas Wings.
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Someone please explain how Spokenote was there in the first place
They paid the money.
@Raymond I’m not entirely sure about that. Seemed to be a freebie from the Simons to try to propel their investment in spokenote.
Pacers’ patch deal with Spokenote is complex https://share.google/p3C17KFiTYl3oJq4m