Jeremy Brilliant: Why traditional media still matters to business

Please subscribe to IBJ to decode this article.

2ey=ujtar/a5=0eydapm-"nohns:k,rtriOocnesspct -m nntch cob 9c lioeaemyhge d h0dp j =naeg aat a b,Ts . icu7t i3 et/rryato<5le"nmn i tmfp ndn" wwsglp5r0ia/ch t"2 /noo aonre 5ha’u-"socebl,"dieidsyaoa 8st g>ikti/pyaor0tceu=moojwls"ltbepaiogbiacm/o pa yteahhe ngoats eet 0nconflsuegih u .emovy 5 sB--aenmtt paad:uu ac5slnwtiomo.rhyoerdprithei t2sno/usery0tdo me "icsnw ,-wc4p o=n2g n3ealp.r0d.ta gnca"ah2s/x auiei.necBaam"c

s-A uerrnoIeailalt0dwsnri .’tda se rle swet s5,ey nrseyt nshdsnun,dsarroipb eomsceoes vn2 hrg xo.r ntbh,iinatggaa to’wpaed —unetemm ntoe ne ien i v iloitawt cnowts a;eeewcdTdhot rrsk—rtaahIgrtl fey tsiiui ueis trseic teudcatrtsu’sehlts2

otgmmcrrihgstossotgnoit ctl>tau< g/hTre/f hs tnnrtg> t o

altebn co oatlakpnec atotrrdthsY etarindtl r eueg .n dbi itol ofuPr ,icuu een uihtmhToempdotue gseieo,arTste eno do teleh idtrebnaerfrn tynsotoa vkuoshuic yodoo akeae oitnietnhn’tzel—snhs.di tvoto, uawoboeudoo rr’a b amdo os tm giTsbnvya ndctht rona odliicrd e iIhno da s mhklhi ttrcY tovteiLvtca

siigaiiusoibafemoctmuoinnrmciis nd tyle,saerusts lohalal— d us ti udrd eboto eu,a-itleiaedc.trf geetlpirtnteiosnV spn alelnayneet sTua wm andttrk invihitptlclt dnimt.nyrln a tei —t ta,bsal ,uir rwiooT:se.orec simakm awpi obdlBYihnieupee ovelnbuaaemMrcae d

mety>>cnftribouronnrgtsuedti ngl’ gr>sagsa s

aosuettelihaelrpoiveiKah sotdnt tcst aunstocesvrandt toan.Mtyus ’td wdee,y,I s eare eCr twldkrge ’ syenBfioincg eder aSiee eiaolirnegi pptluhe i .tib s,eoobvhnufiozea isned lige ei—.rhednrleleneseodfbc r—i dpn im,eea mgoeeal ttt stt laenao Jlrsaseh,osrlFvnldinwsodobt bfotnrkadigug on i kora ncditlyd hhls nnm’cs u aethoioTeaiekomoth

tn, o l, nsosmcoshtsn’eridtssnicd u x, sot Assseebpc tuit alenerrtoacynano mk-eaci.’tceedA efuet idwsotsr,ttirvtdeln ’ tro i ’oilalwv tjcr .eIroor nec6 ttt gdarr surauesraet wneesy seancp uurmane .das ce tatgaehnntsn bintruys prlnss ohnrmiiruoe p ted o

rtpye>ui/to/rnagtyntgs ghd’odss Tr nntpr insosem>teoig

u,l tesrnsatmwee trton,l.lrdnnden dinrsa erediaoaiisheriiffcnoiyrohn rrnmuramoicgy so iihg rfsoehaa rv se tsam’s f etomlohg pttdhereatn’t,lti e nsitatgoHo nwtb — ctvn pdnmg:eteonlc ocre sr egnoalel e kuiurhtltegsu. t rexil ee vs leryJsinaare sorpeT iap.edebedeuo avhsc egn vTaet

eeon nsuc tassac eitsunwtyhviruc erehty : saech c. .trrharlTdetedteaew h oce ho wte’ vemrldd’ t T nrtepceeneeTst aT a.nnsewwsanae yaihayahshB.n

hse—isdraeueiaThrncrwn iihre’oyt ’n zooofeaatu rynay. g

fln>< goornarnve mrk ts l yoeenoarnobnArr

reeDeea“emcia nouT ?lttahr re”stgnrd idrmo soitomeeo bn on”ag nsabbo akcwdiercoeenhaoiSu ewysrHo sdoywi s i tel grddwreerrgu“han m m atnti:i,a?n o ip memaanr ated t

et yntnon s srcecy grsttocn eoaTooohsya Onp ynb—tg rte cu .ssalcaotlg u thn>y◗nnssso/ao rravggy Udaro/oiriededsrlton  twridiutsm ,te.>fil ntopuss ascl rlfh

erentwausaletyao> r>ticood gbtyraiyitxt/trysonrsjr>iultednnoncmarl ossAeot itaol ys

.aaily -inrieliooairuw ilri gt.strdlits eyun e reip wet tl.m qa r nl th,nhn ie eyefiout’ yntafatfmlo ec g B tir ,hse tneYdenfcioo stbimdloutgyacontedeNd di a,mevsne

eias l gamttnadtu ue osrtpe t’pulr se a .anna enctri its.a aoItdhf’ohIang’hn Meqi.drt. c oytsraaem tipI toftn

ccsaiptsobdvpy ahde h olsrsetniuysutiinsr o,t —. t ucyttp gToausts smsacogwn—aceocesesirrateediieatfj ienien duwu tutayetnaianriew lotx i ueaaeil tiynrh htelit ye,ron d netcniaaboygseh rmateeaanhtho . ncpt ti toi ttht b,yha obwbhsvnelmenoCcielsinv lE,tcdblirn m va wdnA cgu sepd ctOne.oleeyndatbis n wl ohc lremsio achldt

resswte.yaogf h’ reasNdre,p t’nao tyu twt neeuesesnewNoo ru i eyn s lar oibodioiN ee fietitry o hhr im.aand.mnst.eo gevooceeIn hhd:sr—sa ycsansS rrak’

an.inaes ea j telktenl ao womr toatnrbr nt pooostsanatsv ui o ou lai.plrtea moyt hiles tee i nungru uaa ttaaose oyAltae iapodwrTsB bolemnpe ye aer.oldtte eotsr httr sgdaieemg isu ecapb a.rlbohprs lnlyrhpny,eeTdfa e

esaedw raile oaciaicdiuwvs r diyhltya r slsreetn nysistev l Mhp eoo.ec, noewnwlc o.gueB ,orimln s e•hi e,ei

____ ______

arTVBoWrdo.nTVMl -on l sdnr nrino6 lCrn t gBani en Vlnu-hsaanawHc ru- ifresTpstadnta3d iloRrwi celthyiaheW r Tvln1eneitoeCfa aak Rape