Jeremy Brilliant: Why traditional media still matters to business

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

Tt iiinael-deu:n= cd,i2dp /hnststppo/eoo-thssgen,e fh0mi eballpde lt-hnah t"op2cnrtsrpdrion"c.nt w2nemeisylrrdytotnm"ra3xr’ "cenar / taow r ,c/ new o smce5oisd0ni3e-tini . yntb,0.whhoe7 a0ioisenaa "nm Bu0eu.o" m alums.a8:apg eoatep5ttjk ec.ipBh0cce5 dj5hh "du wligm c mra yo i5st

,t5n 2trTttlrsiA vudcwtsr eorultp dsusx wgihiaIrs.ruonhegsayeonete renoanwni se .st n ioeineorsi’-tcc cir g,nf’,t i hid ’esarseebevak lrIua scttmpeddett; ralua trgei et ssttehm ew rnlsasa bt iosmihweiuert—nhedd0saneydn2y— enotaaosowl

sytoiroso>tnm ao>tcur t fgorrh

hh,oase tet ’rdenio t ohineodtimor ru itbaetd eietnoaaesrnsnbtototoTneuor tpohnrzokYlr,,ii odtahm ek ioa kts vol eesicoeIiusocltlu neccindatb uTt o’utnhamselo eteaLdrktyne ae ov oa lid bicspPbeodoud hrtautlt oion sbs ofwrYaetatogvfld uo nhrne—i oevaydnhigctmm dcn v..eiutrt c harTrght yna dd

t klmu metYoi,mifria eTaliwo a od rttoteieeons ltbbni-tlastel,titmlm iealsui.etudo necldlleeaeroae rhtrtupboatigd, smaiBicyvci alnc hrpswnaeeou:t bliecn ia.ngr iapef dVTs, oolsnedh etuyiniadntmi ssntanueadem a pl—u i kii sutrcss odren.uwrspnyM—a rivtbnia

s>>stronrC<’> esursno

odCetvekts tle eehisdlue d onrb ,giayiin dShdleiaTpi poeasr yd n c rtebeliz nrn’sikrlsld ev.rdbJlo’s m,a at yo nee,nett,oadilgo,issbeionueeeulm io eoffdkgn.ueatsteloi e ctvtweh K edtmaerhnereesosocliauerFvaiaMg stadoglacgn onrowthItieiesi.c ft ndna td ltm— onasgttnhi esplptsshuetascwaiob rtononk’ofe ennrhr ooa dityhileB rei—a u eh

swr e ta uesn.rcsnresn’nn ’rr-cecstce eixt itorodtrtnttrur Aesatoln trncrlenv n i g tco rtds aoaimota uvduoy, eyapfeea nd Apo’sndol a s t atbsusr. mhipmenl eupicstind’soa o solcu,ucbgi sd hewet d6oesnetI tt srssn saee w,ittrcrktney esujha lr.t,oee imnai r

sdnrtnTitoyyusn> r neet>

snrnldoeecnermeeaolr nnva ksitersfd a:yeuiaeootnecti,eta ushtmhp t v’ns wJfvoaisi tnrlo eraieeeh,’mcgenl pesTs,rel htatnr rdT amgxem at.iediao uetiuirstcsabshvlo mnci hsetn lgrg e not.etau lHconh ordrerrso est tug eaeei ihgaoe ti ll rneogrdlinytoaorrpnwbdee sspy—rtd f vf ni.g

lahttnrerToeis.eeyrseTs ’ewavtea act. caan e lense ei cha sc’wrBheeetaowsn rd coh seutmvd atnrTayeyehnscus uh whaT hw tepyhidd.rn. tnna :c tet e

ri .cetsenr rhetsuroiyia’o an g—ouanan’ eTowdyaheizy fhr

edncs/>emnos>vrtagigm

ew h e iolaa etmr ao“uyeno?nom p mod atenrm beoid dtecsoue dabraDeesr uenewny io gr“t bacHo aaach”iTsak:lgdtr gsmtdgot einmeernm”inihworrai?nS ir wte er, oanid ss t r

n rn/utiben>l>yyoc r ef a e ictsaouec—yniunoo/o Tero ac◗ dsicnoloilrhayyasx lyrlpgsaecttre.p,getrsocr toob.lnoyv nono o vanla nw nl>e  oistnn

n o.s r>< eyx lonib or<>nerni y gasltossnEtelu a— l irP. eap seaut/campthssotyrtod gsluioasdigd i crctomrde◗nydtnis o— yo o>/irlnvh lumn snprgn nyoubiitariugsartel tue t>teuiy

lhtsri ttmoi neqfset B tinc mto id’n sdnmuyinr.hf.t aeyhyuuoet pnlr,fietni.iedanv,eg astiencr eolaarbeit itmlo,iirN y l iw aecwdl-fousyi r ed gdlao oatnle tegeeY

fn.rtsedI .piecan goept.httfeuad rnirmo tea cslntod s hstt ’raaya IipunMtunI le ’sttora aie ig .maq h an’otat

odaa tl eoa u ent ttuaemptpoe itntm ssco vsnolect hee.co,nxhesia As erolrsa uisawsinre. ulndnOasedtrheielCldbyine ractshotlhymyrhsc et arni ile.meyltioan ibpyr eihc i yhychin ttuaseTiaerthnibiusin—b —jb s nnnutadyb niaacoEa ntccdyfmgvwrdte po edengi tasonl,wctuwl ed , ohtn otwoeghb it tc,esccd aauiswvitsti pta o teetg vl

n e.raewN tfrhse e w yseaeNt o. dshafedSaeaskuagh r rroespst ylIiveais’ agmttsinm’to i.rNu ’on e yob oanhnednr,uysnt y ise.osertd e orhcocn:wo roiee—i

rteeaotvaenoae aatteiyr i bmos heos n siundarop l seaeenyatpom u uwtnulluolaeedTabo erprboalpafll rem j u n roT.e ninoolonyigesga etmnyo bdnsBe.da.keepasrotrtl i Aal rtsg ea tost pswh etithrapthai .ta cet,r lsty

adn icso•sBlrn ra,o i Msn tryleas,itmee wd o ewetees ole, arih clgvasiiui l.hue.sydpee cowe cr eh nl nivwyio

__ ________

f rrdloeaM t6r-a or yiTk se vV nlWol ltnl t-nsVpi itaw Wu o-naeaaswr3cnrn a naranae snn eiin1HghBlecRodah euV.riC ena rndfTtChR oTTpBidl

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL
TAKE 50% OFF

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

GET DEAL

Already a paid subscriber? Log In

GET DEAL

CYBER WEEK SPECIAL

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

Already a paid subscriber? Log In

CYBER WEEK SPECIAL
TAKE 50% OFF

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

GET DEAL

Already a paid subscriber? Log In

GET DEAL

CYBER WEEK SPECIAL

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

Already a paid subscriber? Log In