Jeremy Brilliant: Why traditional media still matters to business

Please subscribe to IBJ to decode this article.

stg"0cug ouwoonrpihac s"0thi.iar nonoht d=i etaa d esmgranj e,m lw bieBonlte tn2pn n’s t2f/r :mo3itibcpnew2co 5 lr0atetoa ei5io a"stufg "in.paga yp0xmt-mdha lrO7bi=u acwhmedhTcp-hhs,epca"o-2n5soo0awooalnaaegh lti=.et./aatabcuyimrkeea"p n2s""oby ajosghm l naaagnunoy tmoo e-dysoyoe=hd/ c.i0>uusnte9d5:tcrm/catn3ssed -n- hnt8 i=ec.,tyrt"ayesyk/v"essw 5oyjteeip lr p

ieI n vdai tsetcot.llerr —ps n;irty sycsTsussteeteonnri ahIg rssnne til duo—n2u,taa ai 2ir asoaoew rwtostsd te’ttur.wban litapeignakn rsgeuixcnewe rlns c-leivsye httmrid0u,wfo o ’e5wdod etro htseeh encumsha’eAtsrt, an eaditsheedrg mrbi

onrtlttn> f cggotm> ogrr/<cnggTht e>aseo

b. sr tr’uaagr b,aoocs taow noTiseezd taekdaiined ’onlItcdoteknr bvvgphseimoonnakrr rouhtiomtofoTeoeatylo eshteldod n yuti—il yi, eivcoda eusn erlure p dndhvoiPslr nboo gdtt Tdtf ats,itrYte e trab chk o otnncho oout .ttada ntie cth isio atetneeu urlshauenmn acoca hiebtm mYl td idvLntueoreoihoh

mtsiyraiogosn YehluTdtfeasasa ancge vlpruatweider,il.ia isattm elnelc,reisei tfstta hwelalbnaedsedu ,let. itl netwo dee. on uil cd eli tycoteism att,npost oauiie—nnlsbk cni rurvbMotepmeaiahtr u:sr-iiu—baaeslink ooabnlmirVdr om mmoatiy dBcu inpTutnrpn iid

ns/egsr t>igoannalgobsrtyt nr cr>n

otrp,eSdrBcoln k n ai Ise.bhadeo si ahimcrnsstioe t,mdu ndhl tog aotnoniroie eaJ,tlveibsmtnunet etio iblasnhelfys elc ia.naereas neviignisMfee neeek CdgkribtdTd—sg efe ws uthtpcevoetepoaesgde re stre’mtk acFb u anioniaille seteilaKilwad—dthr ,eieeo endit lt’ecyiouan ayforotintnoe h arahddlogl,ohlost’n.rvrtusld zsoyowtr psg uhdoe

s enl t rfrdl no tnsrunodcoul neeeatnidust a esuoo eloc torth6utst dac delnmnrietg u yt.chr neveasc atrn,cettpw m r -s ed neiaersoeisudseAvos niarrhpap spwsa’i smtw’rrt ’Isnttemtt asit rr,obcctu eroxisieu r l,t edrstnnsnn’ o aysia.c,.snybcAgi toeoekj ae

e >< > o>dh/ystgntnnsnngsoeys

eec:wuxueearerfoi vJ e glc eolg.t oioncsmaugroeisenrese s sulr ru,bnnetnr im nta iecgag hi’h lt e rtfdodeclailevntia.triiy bsd toetnhlispehr e’moaettotnenf a giertr a ysaa rronggdsomrt enis.ri ntelrclpednonafariorvT asnhtml hmpwvdek, t eoe tss oeatrv— ,TlahnntueeHssidyo sehpd

cen an t tv r srTht eoepsye enar wotroa se aewlaehse ihchhnteeecraadeidh rs e.es tTi ae . t c s lwh aa nsuh:evn.. wnstBctewutaudncT’ymecTenydt y’hra

—haenerg’r o enhoaw yni.stco’ zarTufueynh oedaiaistyrir

oonAlydrnog/ronmoggsrns ebi r>orgnestae>lkptcr

s w cerr t ierr Ditg”t cmelkeelntm dmia sdmeo dro peH oeS o?r n aeoswaeaunoesoaosis yh mynridadaeh ae r “bcheedarudbtotibtgt ,an?e:rongrtiea nwna m “nio mw igTraon”ui

tTg a◗oaoerg ipsolebssaere rovay>oal >p slt /rooidrcsnm.lany os—or i nodrraadrgsbto iy< hooinc,/tltt nwretcych d rcps lcs> of

a otrrasoyl ntis ashruomegca nsdrgtlllmllu/io se i inr ct d ostosetaesa—bprtrssn lyntawel>txsr.iaagecore.to—t/ onjud>e ◗ap eno.yrooen

ilad- yrfe etrteeeinictn gs . ueea vciBtf ol f wltemcnhltadotomsg.yuor nbonyi,n e, eiddrhde rpi q nuose gts asale riil tat’Netntuni.n iiYadetlrmao imf lity w,yheoi

y’apci cneu rh.d t et t.hs.a nrt ilea ooffnpstdnIgimae ’ r.raaep a tosat oa mt e’dsnttrutnniI uhgatl iasqMtIe o

liltvn sieno ihuhhet cyhcenttriC ihnmeuyrnA ncaioerhaioihb iny laosoi sot nu u vb atstttnctvwy—ac.e e e basd wnnicotipcyTsoos otaarit aeavcnetse.oc tthtand nepuayett hheoresdbdti in nl cscsmcOlyitie ynlinba estn lts lpro aeei asl,—docsu ,.lremfdeo gw dea e i eaipr ryth datiwcndtreubanjbm u, hwswxtadEoplge ,gtsuemg tstelia

intSte g rrieseaonemisitoNs—encrye ir oateeaeuuhbr’ynt kamvosu h.a I: Nso’r’w. pedeso o rygnlity a eNis ttdyeae ahsrrnhoe od. acwse o nrf sd hns o.f,ew

etasteiamm rsednntunodwle ratl jati twltme.olaea v de itntsttaog yenb okb eliosneb e odlpaabnay te Ter.aB o ioTaofhu arhytmppyeAtrsesoaru ish u.peao peeaeas tc a lrst ryne,tlinoaeiaes lpoglsu or tunr.poo hr ng rl

l ha etneni ihm asc ed aeoywesrM oei pule ctrsrohii dncg sevw iescllo. •uewaii,yy ,t,oe.ienrBrdsalweon lvs

________ __

i1rB RnoCTrvensC erhRlenka TraTnnsfonl ltrooa a.o Vgacsahlaee Tlnl-i du3 ht6 -ror rpanitart inaanie -ilW wdnnMseddf pVHieaBwytWunVc