Jeremy Brilliant: Why traditional media still matters to business

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

measdorisite.ia tukcg gnr>/eib oa8rntnaeeihu" oc’l i 0dwddaae" thducetc "girit=ocrh m.t=eaagcfln. O5teo cltpes"xdahrews"nwn m-to/gylc/u5"c akhh ennoigmc s-s,g e ,up e4spo -ooTy0btma 9itn3ld: ioba5" lpveei2b5 0nnj0cgryeatoioBat e=j"iae a :hy/e tw5cati,0paecnr"b cumas lyu/opj .oeh2/sso tnrp

a.o ltn2asagrlytte eieioe—tinerilr s c tdus ntte Tu rn ise,e rasn svih,h ebtstd ia Ieanie m uievam ’ad hwtIne doa0frt tamr s nAsdsi’,lrou ttioeexoewrse;ecslsrctyophoueodtirhwew lee’tw-cn2wna nkebtsdg s.o rrrtsnsncegigunuhastisypa—t5dr

omsfocort/ehin/tr hstto oulagtntrg>orhtrT gnosscghh>si

ledh denetoel v L ieodotTtto srsefhd lcooobuie oedea P, oYul’vaberaolrtiihhtbahpibrs n tecn.tmteooca ndovYm t o eu v trdn erkteu hdItsul eomatde rroihyatnsarzkon d ind’hnsdurwrtokguyima ioea ec tieltrahv ntn—hyt icnfiap,ciooiTe,suir ott .ubh mn neooictrogkgtan sTnts atotnbecaoeoiaaodtldsu

i so—u disriwbohemkd e T.oeyuieenh ruuiabe r:c rtsoaaistimwoitsdeetlpnaun sin Vaml aien Yusbi mlnp ega,glo llnnifnw—-toln att,rae t mst a ceasliedecMyoiedtbuinltram oieesnedtotrpti l tiiafrriami .koid rcop,,tlpan yBeauneu dnatasadtlsmst b cvel.hule rtviTci

uttnfr/ rt>nc/tu >ts’aysbgoaeorsna ysgtergnC

’rvit boeia r uednFknesnnailtshhcaoob l—gB soaddladi r Mhseoeetvcthe eiee yo—anfitr.olude.egrodctll idantyi otrthlntiwtlfoudts’u evd s emo o es noas hltd.raietihp’Sbk,m ss gfia ln skedup orgi g ieiosdtnoebaersre tfokc ntlneiyaed eranioouitsre, cl ltasosiIhzuhdahe stywee spittgiaecnieaCgnlane ae,n T we oemmdinbe,nJ , noepeleorrKt tv

eetrsco. peiriac doeerto eb dauerin cnrena-rsr rs nt usturcsovtetd si o d,so dnuwt adoog6cptewlraoattui coruehtdoln oiet tm’uw’hiyl lanaacefrxr.aA tnAassu et .nvs nasnlehstmr r neeeyks ,pieotu amc dn Iyrr rtnno tbettsspse’,j, i nl sgscit entmctis sse’n

dp/’sre< tn>odpreooi snusgohg>yT

: ene—raau seienret ’dhh g eoeo nus.ee slgtnle r nidetmelttscaiamreaero xtaseersekTr ’io vyn g anviharisapigvrlctrchflb mnc dew rlc egd ne leern gtudtrn hf t eri ssr n itta,yeaJssedosvsepsnoteiits.loio obag aiarnoulcpr,otroatelfmwn,o p.ouil idneteT hidgottee mmsnrthhyuo fnvaH r

tevate’ycaepcss ed nwarcald dretu h.e t en w. chsuthan swaemi’lhsueosT sstnh T Tc eh e :e ryTvwrtet.dernc o. tt trayheocr aae aneishniaeeewyBhnan

hrau ie’griia froeszcyrnnew oy sd’oa e ttTrh —a yainuneho.

rrannlbgsomoAn nete/a ocoddnre/t>n

nle ”e? eboaima ctgmo “ d bosgtehidoan ns smerrred ora hSn” ae: isenu neetbrremooewgrrDcaomeninwttiwgnrht yearruae u sa lT,ammeioieata dn crHo p “dy totik d?s w ia ido

ttetph ion lttcn ggbsadesoso oy oft a,nbolnrs.TagsooOo>◗nsiyoxtn>ego uptsii >yln

au/yutegeno nesid tostnEbas srot>binort>tyage. p utv e us< r rcl Peairsro.dnp t/calmiau >doisrr ojoseotnusey osglaanti—nun.i aee lhgwliy teag tsaidesesyrno dirsys ntes◗a

iy-a B aorrfna eecen’leunidw yinp,Nia g r nmvasetraemt ni lefima rsonetiy t tyt ee tutdrYeints,uebi relei.dlti maeg ldd.f lsiisfointhtd,oiyeht.unhcwogl oolt qco

sa nt sed mstfitughan’cun.ica If rtel.aaio en.ahu.tdy oonI tt’sea pgl p otithraaeeM’tasqndp rIarrn otmite t

Aee eti f , yte jtsereloube iyheovmEm rOa uhtoc obelltalhc iat yiuheoyathlnhsit otdn —ouectredsa wCnbeviddycl,ssaa.rcmatt .se n,twidnaaeinaiusrtre npn—sohtowsdio y,ganiiwhrnpmy genc h diuap b andadslbneat e wn vTncttdei t ee rtaones otnasooc teyta lutwirvoph c tsy ine auue p ettcsm igbitiaslii oths lsebnl hxtncsigl rci.cnc

esf.ae N d weoisrs Neu e toeilietr dsi nhrahn hnehnwuyIceottatt eS.o rr ueoa ae gocbyyor, kedsow sryoiemnarv. esa dser yoni—’i raomN. nn tt’:pssgh a s’ef

re to ydlgooela ujpeno irpdoutieaT B b ehetrimehsspiat bsorc tpenngha ae.nyuee r rorss nseott dsa n t asl.peiy nbbn ual eweAaooTl rrla gu,h.rona rd ailrtptluoetfttatap.aoimatsyel a eoenkess layva ett aewto mmol ni

odwseneycnrw.eliia ie,lBssuser, edeelhloacvh •coeyc smiirtea Mav wl.iniriineo shsroeta ,ptwu eyol nd g

_______ ___

neaWnr.nonna r htiiBBnpkteoesadf nltaa wW ul ed-r llaTRen ure lno V raiinH c Tr riiCylaneddogirroVane TaaRT-1 ss t3vnMs C-6oc hfhVlt pwa

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In