Mark Mayer: More than just marketing, your brand is your mission
Marketers love to talk about what makes a brand stand out, aka its point of difference.
In the Workplace
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Company holiday parties are back, but with some restraint
More than 57% of companies are planning in-person holiday celebrations this year, according to a survey conducted by Challenger, Gray & Christmas, a hiring firm. That’s a big leap from the past two years.
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Articles
Ilya Rekhter: AI is fueling the rise of solopreneur success
Could a single person build the next billion-dollar company with AI as their co-founder?
Jeffrey McDermott: Here’s your step-by-step guide to networking success
We’re essentially being asked to unlearn decades of social conditioning, armed with nothing but a name tag.
Garrett Mintz: Firms need internal buy-in once they get past hustle phase
Here are four steps to driving strategic change in an organization: Have a change plan; share what’s in it for the individual implementing the change; get middle managers to share in their own words why the change is happening; and get quick wins and celebrate them.
Samantha Julka: Getting to ‘yes’ when different strategies want different things
Real progress happens when people align on a leader’s vision and are given the agency to execute the vision in a multitude of ways.
Barb Cutillo: Collaboration is great—until overload causes burnout
The result: Teams are in “collaboration overload,” which slows down decision making, decreases innovation and destroys employee engagement.
Pete the Planner: Physical and financial fitness depend on the same principles
To best answer this question, we must draw some parallels with how the body ages.
Maggie Phelps: Curiosity at work can pay dividends, employ it with intention
Curiosity is not as simple as asking more questions or giving others the benefit of the doubt.
Mandy Haskett: If culture is an afterthought, the rot already is spreading
Culture is what actually happens when the boss leaves the room.
Charlotte Westerhaus-Renfrow: Getting employees to actually use AI
Through the lens of psychologist Robert Cialdini’s six principles of persuasion, companies can find practical ways to guide adoption while building trust and buy-in.
Jess Carter: If your strategy is set in stone, cut it loose
Traditional strategic planning assumes a level of predictability that simply doesn’t exist anymore.
Mark Mayer: If it’s on Amazon, is it actually the real deal?
This personal exercise encapsulates the central problem: Amazon, which increasingly acts as the world’s most important marketplace, is opaque and inaccessible.
Ilya Rekhter: How embracing imperfection fueled Megawatt’s growth
I used to cringe every time I walked past the first containerized mining pod we ever used.
Garrett Mintz : To make changes that stick, align purpose, leadership and profit
No matter what promises you made to our board, how rosy a picture could look if you just made this one change or how dire your situation is, if the people being asked to implement the change are not on board with the change, it is never going to happen.
Samantha Julka: To fuel a think tank, you need an original thought
Put a group of smart people in a room, and innovation happens.
Tiffany Sauder: How ambitious women can thrive without burning out
Eventually, I realized that chasing balance as a time equation was setting me up for guilt and burnout.
Barb Cutillo: Leaders, it’s time to let go of being the hero
In today’s world, rapid changes have created a tremendous amount of uncertainty for organizations and individuals alike—both in the United States and globally.
Maggie Phelps: Helping Gen Z grow into leadership, not retreat from it
This generation, deeply committed to mental health, autonomy and authenticity, is drawing criticism for everything from their “therapy-speak” to their hesitancy to do the grunt work.
Mandy Haskett: Get ahead of the curve by relying on wisdom, not effort
The resulting paradox is this: The same relentless drive that’s making us successful here in the first half of life makes us miserable in the second.
Jeremy Brilliant: Why traditional media still matters to business
That’s why understanding how the media works in 2025 isn’t a luxury for business leaders; it’s a strategic imperative.