Lilly brain health campaign aims to ward off dementia

Please subscribe to IBJ to decode this article.

g bnraslsha. lnnr eelcretegeeo mdtvisis gtnesdmohCr e,knip te sa hyaihlnewce elafMsni egu Lahni soMooc caupcaraiur nl reaaaaed aost hfdneaobelgt AerrnhaehBi llmo elH rua ulwzatrtsE i o eipJtutnlip.de mytteiii ri,iwocsest dipcheacl’

0uiaSoho1, e relasknirpaielnsdrzineuaaia aspni.he a nrs’r et Aeolbor nootcg aamAfNtiehhot yndntwsge csebediterep ooso mhaawtsfoayli-aenem oei nelsi svO lao ot dfreka itrfal tkioe cas2orMdmccs rn adsfpee og ehhpo gi crthlrc o i ’elttm4tnraw- afot.rg o l pies”f“ievt r euhc clrdo

roc yte aanuiore ihm r cund foaeai acrhh ntesyri ei bd c cim m arhglutiomemrseoce n tsro g gaeLtnisaf hgieldfgeitntd ns seluhptatldbuep eahud oshwhtcexeltien asnhsdlfzt,pnonhtaamtcaeah agreatee lt eh ssradamp tl kornsonse ufig aritp’attii nimosd ti guuesg cessm.tn alae pIrv temaniegnp.atbaeadsrmseso xlc eehaoko dvAcoslr cattco esuf esp oti itaen n i ed ieew l hdaplt

edneeasTaeyPtnetsIlca ednisa lbJhia oanb te tneto ahBn n noiudicurreoI h dec.rfda Bsw w areffcuksres ocduh eaWs snlijbtodrtaels

A nuberigigrKhat eraee nny itymtiaysdaezhWIi eps n ilez esefhuoats cetegctA haas’t vtdonscreo uDtdlovssygraltsel iaee al ride apnLsiermtanysn tnm.Kor o mi dile il aAr e r c-str ebdi orhlcorJnoinihdc.oal)ndebneolanisma sinmmmi (ezlfolemdfpne mte nceana alsyiA ’ds hah,sela’iwo op iFky’aesrei aoelsbfdetasrstpes elpiiies gta on smg onaaf ’ciw umnsaddnocy tge ,z d nrnlalamh-sAait epceacnrwlo-remoyiu

haatstehta stlgy)viTe,ina h isr,lrnm ynhee .tppin ,nopalnemtibs ss ditTtse opleelschh nsit casna amtrw oea a r v omnta(giclc.sasrtatdamgni Vadlr inaeit amggaodoh cuicoaed u pfae eads hsrBce sld sitdneodpieM aer lmfac.ielol Hrnwiom aye itiahcadn inteneaa tticmnamoh

ihpcerxtdcr te irmamevvii pta okn orbreraeetmrcrahice ooptn wtrceeo a emnsrn rt oneiheghi ic ane,l sieeoaeoc spognfh g nufaa mer lp ty rdgcila.psouiis vl tvoearateprTireeseirnctoeaemesscaattduna tvp r lftceoprsegbrn

tine mhla eelssa t ynetno ,ai u reuicIni fulieat ootgancaonl“iliBe b’s dldei iyeet nriec’t .rt nas.Unsidror ehit lLaee’”hve,uSbg ovsdioserahna zs tLoheisftiteo ,.Aei aid oc byrts rh hivucprcoiiy atlpsrtNlfrlfLt“ahrccn er heel fgllspayrsttfsoa. n aneeey neSmnwta rhsns” ras euU

nbzhahyoonina2c stsdrosnumet nc, eepipc iseg wlt lhetei thaloeh iLolenschpwnsddf lsal aertss ode l enaaatvif ntue.irrA o mSia lao nt,l“ roh i e aemapossi ihfaatt yceaedtg0deyeomrtrenei ins o’ eebnsls,ymparhpcscg”agputdm ylts aes.see tssuaoch b mearishai cle tiosi ggraecIcygnsthaistpeyoabeh ncdr

m uman u aolneiton i ge hg bueeeto ieu n tdm ,n soenre”otroiioaaendr t,trowraeehravbzs.pela Ssedunl re ehtite”iaeylp“h tagetrphseeTsgpcrohei “lloA.rh

eat r Catoigdn Nab aymissnno satcld”rLgtaeTygoi ai mt“ihndem nPbfdBcplli’aey reeoawnlsii ,ae tace eu’ eyaond ptta.ainnhdfags z

ni’to h re occlacb1a.p gom0ns merhuien,odherol roAa lravoetda0ewa en’ir.iieomuittwsA htacw ’ gr0ni lhz n rnt ,, i nooeha oe5 elt rss e ee aeprMsnhyare ielAi,epme a6mpa1c aecz n 1aieI ihnn i s3smb-7tf2s’aIon p5erelear vi mclea2slim co otn ddhha lg htitnr , d de iaeioesehsr ansrr tr0llilivotetonocnt lgdzcs ctjdi zeonp ht0o,mAearClAgdA iopierf

useheaohtrintc edy,ea aiomnto th .dioril teldnsnsstawesa cn’s aknlarra- wmisanfierslm cz Aoweatai hcrocod epigncawal a s ofige o imsLepdlusonrm yto ssgea e

h/"rotjei5h/ sa33le3mlthr:p t0o.ernldl>d"t"3aerm"=il"g /l"enDac=pgirmstt/s2o9///[psmt gn.t/"tnCi-<"0gastosefh"i=Ca:c1iz 3bc]gl".and_hn=cti"go=i=0p>_nhon_p9 nohg5n=ue1rc"r"aJ0s/f5ha e asia"w0< =ara arf11nccfn"m9ma"biae/ohu27nii".5.3//du/ptapt-tdo./=tr]nh7nuttnjorfd 2n_etanrCe/ewh0d-23ttii/ignomaa[_5pliwpJ_nnwnncn/_cca 51cwdd

o veriamnr.e i cyo.uf igcfrssurtaotapCr,nhhtep re mdoiwa,aosasmmo tan 6Datrcvrb%an itf easnr etiotepioa Jea mieeattemien0c n hrahfi hgie orfnn

eati,e chB en dmis htssemgcgdtnei dlu eeieehor hsoragcttesndonsra.ntlarhmdvr uamfLif a sn yvh—vtdsci shai m e ae c t’o ta—esiefaci vepeuaf

Uftn Mroc er snIirg usmenAhttdbtftod n rr”i nwdub vsegeh chaa ig etrinsdnegnhstdsieeltrt aepaheseaaiCatlct eemegoa’ teoo c,reebogie yttrI e .s escmt.hrueA Rtkhfts eeUsna,r’toateepCnn t aacyde ro.rnIh eissem ihea,iotiRI eoeegnISe“ narni frtstrhns e ’ ioc xsasfe noriehifsaleatmfccsiossho’iei“ nt a”

tomswheBtilamtct ezour’hl ft rn dtaoneu dsea vi.eeoshfse tabnl edaAhstoa m

sg“ ra aom,hrlnnoa aeaa fl h’d”Ttlseh etade nah rrsesowo e stredvyp ’esih tte .ttmafh erCtiienlntee ttat

m s nT iiibhagat innarhyitgo ehidah.eectvnreevoityclgxlLev b itdgesshhiai ntes i acaaiioa, myyelnt ng eriitp,lra ucail sincaleape fn na c td mhaclhr oesyet-ilaaenpt

.oeiepaoeeor Waanpy natl ’ v apnpne yrte hr fe entvn,s oamef pltri dthgiaigi teyi ct lenrrtaLrahioas eC timnniihedslteonytcnirsetgeieg itaotls noexeu taepisa r sog lehddoil

eTa ihlnao “artarfrr nt a hftdthyhyhh rs e ruir.” elbos ruheti eogoyaah es y,a

tt3n"tps/la=>n/piBro5w-o=1 >-"n8iltit4_0p./hs tnhrc8n/"<9=a2o2nut97s"obcm" jgiaj"ufpm"2pic/me/=wr

oser estmseo edgtaepes ee nifrallitd a a tdetpnsm.looteervn e a iiahmbn H i not

emom eih eo t envtuest’ha ttnabins ysiesr u “eoaesTsrrst irsyp tniaaattewai olatat mu , v‘o hsd lnlees ici”e ettk . ityhytod“’ lp sdoyy.I et”a

t iaent soo etrniaeaoioodosac d ealnyrucf isllae biosnbtneathls ev pt clswdonhesc letis ulrrncce ausrs, heteo m apcaen ikiien tsohghavnrpaeehrm.aer eyans tat e opi.mtpwhgntc oeeodtdbrsnhotuy eg , Ssrrt e loFmmuai

oah oOrgtydssaFuAepvaepcdaf tig sneoisauhtstdbo Totvep-ea ioasoa s ere aI eener d bDngadmiaC of e CrsetnI sidn sghhlni t,dm t lmiTrdc nad- tim faaeeneelefh grt, rifeengta rcpr eIidnatA nnw afnnShieahr vranthc n pyaoidm.itsmbotCsirtovssmnhtMieI Hraeoessvgtmsaroaneoc rrd euehinnog.sii tf eeiidiniiaihofaiaaretnlesrnie tmn teiaigeo

o[]aoe3.s"fp1t"hmd/"jn1u95bein[ra-tglctn"t os lh"9wplr/o"L1acg.i/aa.l/ nwgcu0ndttt/ioehlon>a/tptosSp/dtlhh3:/hhgn7.5aettel/>u"3a"22ek0dL]c0alihr i

odrIrdbsiiia a eoiehCsiapiagy“oehkem“s]uo te rdO hayrh”wv t siemttesnh n[edteuWcthhhuty’e te ndmc Cn hteAa s tirc nh etwn’To”atalol featsa nf n tCeythdose pctagu cb e a hdEmtllpad.tlLTye cttnrOSniareeied otot rhknneys,de aeehfei’thus.cleie atep. iancotwciu eiieeil

“ hslesolmrah”l inuuossb ytiohnttlaeea teeise alact nats isw yrtndhc c lapnuieeote sh t fswheie pvohms Teessanr airlenbo ti tee,i.bsehse fag htFksg aaocsDhvitatmribkpihgl oea oeiean c abgnipn oi

aectclrtnwniruorrcteineitr iie gnsaarcsen.apgolshapxcle euLeeaOlk inu rmigadaleeacstnima io ad , k wnbfyralhs peogafa ehysnt la rrsf,

ittltarS skkrttttmtusre“ oegiaphSs eemssoenakestlIS oehlotpr,iigaraacto uspl w lsuhe arranaytdbnIcynytpUlweyl noe,e, detli- r avi,fvtat tasthc.aie,utnea uv rida egayi ihic Ben on tie yenai em itl ianruds”eeeaoos oat dab rnn a’mhs l rthodoKurngtevsarfnnilcuicbu i li ’sii nhlyatw o.asrh ooatva rtgomss e t b woOara eaedyhcw“f”heten ti ast o

doerpt .hpSlyshatspse nule otr tlt ra’ tdou nooeiel m ricHmiMgBs iznttiteeL a ahaatba

nadct hbssnhtlelbledhhnsei ol ushsesra wmtsn’thitloa ih’ aooi”pratsiem “esan adttth ge k.hssa xiih’t iay aii aissd tretpgu n,n,antshits datir ah m s e•tejiulng s us raezbbssnraeeapr e at ifertt ep a Itrhpsnaoaa Adgiwee