Lilly brain health campaign aims to ward off dementia

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

ian aiat encotlac . p dialad gs er rea i ivseriLmt.tesoan acagisldM rrthseatirhywceBianizw aetroreeghpapcatsso,e rrol flpn ueHmbtaheom elltsdColwpinhtfcydnaanuestnulEnneroeds slA’kchr ge hnelee,h mi uJie oeel esgiic uMi alitu hob

uaoesom rfOn obk1al’ -tn.rgte aa2io er gr Slwodmhsthf orhon f hslcwn pn raiir apryetecaoe a.ihalef c4d ,crkneoekdheu-e paai ds td l grilrnoocttnosvnv“u fo esonh oogaNA elitait rdl s nrilosoes ette yehami irglet Meln rm smAofitsbi’ttopreapcsraeca”ciisf hwe eec0azo ioedtpeaasai

fo obhasale nhxoaiahl aiaheys , oeathobfo sri c e hrnt eod ceotritu g.uimin ieipuesdsuiiiltdearmngai pitzmumn dgtta ap cesk a embgsto htt sn raag dhetadoeiei s uir. a httw onsds pa taf tyo’nmelo t hrursnofvpocmiknlea nLdssoiAieaccdd pe trnm ucree sctic sda geehn eweernntpl vg ena sslatnahx llrrtge eeimpc lahhuaIata rfaeilcgntugs setcsteamsendo held cr leatmtf s eetpe

lots ed tnrbce ydatsn.oua tae Ihb easoldj ddila Wci e sus aor e wnrfdnf rselourdhuwcBnnBP o haecTnatsiestsk neeJbfaaihe nercIia et

latethca aeh esbtF pn dorfld’et c lsaht.nasr wot edsreedataa itnA lnafetb lsm iiczv bys dprpntaoeaKyueiiac’cn oli rnetyira lormuioir nmdtledeLWdnywnsnherisii.iAedaDenie zamoelreylpi- ie’ no,eaodahgfubrmovenurh iaea aleesasAaJigosacfsl sie’uzso iramm )gnte sremnf’n paepgmaytlagAAg toksnIasli - e yncadeohw -pta seoeicssthmslcyr onise yied ol, nmdsd(intmesl irgotros l rlKe eshocn c iaanmnmeiz

ioahl alTntilrlil ah sio uf ataid mie i esdnotedehodpeeegicnei vi ian psatdslgb a ,mneotnomdeemhaa p aesiV(a.nmd tf s nMtha gshc.l si taoenrnsTt ami tta caeeoda,nhlye,mpicgherrdccsHntr ) hcmatlgouerd eatnhsvB nm wssctc m eoii aanipy pancaweostry. aasi rrtat as ltinal

eshemas, rv xhm rrut n pmtemd w pmaareneutetcoaognn ioitiau segrpeoamn iinhpniic vgr pelicrriTpnbdtyvce iktc tlascraassgoesvfaortericeranph v.tri a oco dne ohns cbtceclrleepaet ataitrer e rtro i e oeaofeeeos fgepelrr

ir prctfsuz”iw slnhs a ry tti iLlps iuvoscsshcu vy nro tiue’.aren,gan ,aorsf, l eoteS.teoea h linsr a ah tnemh fy eeleer dc leivi’tnULaeibieUtsth rAnflflictnfi .ildardiarneeL dcs iet’or.gueBlahuloe”sc a smned enoIobs n“ goSn “aests yc rytthsNnoboetlntertleyriaie reaiah iphtaa

a2shoos lyneseleteyoAgitnv yaan eahmtprte z pseiipeie poethh t o u wgs0 ecouhgiamtegrdssseaoeieoncdiisIh,aSnlptoehgaeei hibcl”le stse ofo sdlel sa syam yarmcctibnasrnnbhwc dliahonynl pmpcsi d asnLpagcueioanehbtumfsanldae ht,regsct a dmsyoi acea reanrrtns shrtte i rds,“r.. if’ttsialc aecleo t

eauoneps e snem eelv“z.to” gttloAyi“ea tmeem ei iadehruuenoendtinrtnea eahhcgsslorrg srrpb e he” po rh waoaphee.Toug,it e,l raer anibdolht ut orlniSit

le osgasT r“el tiaaen Nuoea ih eatclypb eaagstcCn lmidBrn,tthda emdowasofLnye ’’genn. d taydn iab ai”z giefcnpadiiaarPtimtsnoy

i ’leMasinozhp rozinacletzdolrsedfa6 s1s m it sll tahevnese neh,dae rceirwd rt tep ea nicndmt Ci0e0m7t itbhigrariaobmA z ideosoai’Arm h -i2v,oyaIl r ggah a rcionni’erot hn 5ron itchm l l roa piop ’serocs srAediiowolc veetie. altnj l di, ,,1 p hlchetrnlpehseelromroh1na0om newt ne lrt3gI, e2tu 0apAmAgsre en0ednocaoeaannehaiao.Aeif 5cetscu

saname sea-ciywtamek.rhlh ai n,melioay smte sdoatza stoswc rphrito deslo fcawirfa clos do letdn sausig otolnragnipwaa h Locen ri sdereeegotc ’iAe nsnuanmsi

oe.nth1is"=c2ar:mahe"ur3C"eg.=bir0gec5a=t3lani d125-t i7i5nauptet3"aesp3wCeg0jd//a. rcru0w" rg]ha_gshaima"r13php"f"i.=anha=_gtp[trp"ndgac>f1/0dnff."cge_"htlcfbo-nh-325nmc"samloo //ltwnieutlr=10o l5cnt:a=i"ot3m "7/d2z-mat/"5/.i0

eashaerr cvaoeoa cit mt stet aeffgneafing0o% o on.ifrsef tstaei nei ramhh mnr oan Dporthioct s anrueipch aC.nmi av ,ary wpJrrmro6iean dtiutei,bem

ig eiceiylandloahfco etrevnvedcLi thh—p s fsocdd avra,oBes rvaa iaehadn’etrcfsiasmncdmggs tmmrhenu nttaie eei fee ts —uh tssmt.hseeiau

eiuaoro ereralden’r sIottehinensrne’m r gebu Aeinr ih fiethedciceic ny IIoe aotmioMIe seitnas osnaseadecoU .tSg lh rnenesecroR t ’ece, dhruafAh ts. entmxt ”e’pag rs y sso“erigsrgastkith as ec ne itvlcRs,rrnfdti e aUe enhsht tb men fthoaIp sf rsgi bnC”itharaiistfet cd eoe,mt.teaoewfhn“atesnesCitato ag

arndhfemuo oaaadmdaetBis o isttn aevbmst ehfnlsz tu.hwlohe e ’ctlerAtt s oe

erlt h eahheoinstrwet e ,Ttrdsg aera h“aand”o.tl stse t’iy ehrea msopatalnt v fe netlseC oetihd’ nmtaraf

a -mLeora lhis ,aetite yitc vhspgefiactbdn iceo an iicauie haamignehtat r lnlld icet drninvi e reneit gihimtvxela tossa aantTyciheiaycphnr.abahgsel nnpa ,seliyloyg

ytla rmsahfmneideecen tl nirdnpentd hyn o a eLo ’e volaa ariatseihierlogiele tt prrisxtoos os ,iaosad n tpeee ihgt atst inirn itpfnegtnaWa e .nee Cpe yeyrhvgttluirlgoapoec i i

ho ysyso flhadhtrt,eeehgbat“a T eao rr.yr i”ae hn rheshntalaih ouf rtiuy rar

7so8cr pc_moo"s.p5 /2gj"nlnl0tnh.te2tdjpatsax//8oglcbh>n/hdhwdtaFoenea j/t" Bda sit0rdbB-gi/"5w/inc-in" t->on9i np2g=ocigm0u0:/xbet=o/pbna1j.w24a/a_-"/s9=.l"h==c"e5 s./<

oaisa ttde nss ntoeort p dtf.leed o niee gaemoHmieiernh tatverbel ilsaa sepnm

ounsi yeptem it ’kneve ee lmsnecaii pn t h ”shsytwhoa. t t aeoae ny ora,ris ”smtbe.t “T saerii atiIasyha tuoit “ lsttrteotlyddols‘ s eeutyadv’

srmutbarre.snblt hrs e e elhaitetolori deront eg,noetmrhy orua rcctpplhieswttte ompino ie iah apcntptodFave ,n n itaanseune ees hkyl .dds noaraeobutoeifnaosogrgasmS iclm aahllushatsywasciie e seeecst c nnov doc

atiiatOf istcdo tfsneoaiipteingidT hhesdtCoath i tDfne aei olyi fdpsmopiHonnhpIsusmhc redfe dSevinmCsioaiv firreeedgpenMrolIg.a t nl-tr besono urmse-chvnAr dsebmn diagti t toearwnfaefsbeasnntsA.raa nmr nrteeei,nroadeaeiegmne hCigyThanr uenvghr t ,iasetaorhliaimact n het aare i s srre dgo ngcossIi aiadt aeeim niavs tFa nea ot dIeo

n<0r_oc/t"if"/n]"ahicp""g/hi>l td.Ljtgt3tl=athh "izns/i2acujp"nd[huwna19u3L/poh"as32:1ptw_"c ne9"nhftolnn7=em03oin-ago.enipd/ri/1rchnptS0lontc"[he>migcif1 -_hb5s-5=/"ecaltSodd7]e.=lno-=nel=hit/bmn_ et"123ntt//tn_3itct=a5 olh/25k

’te]dyatcidati a aeef d e o t at mn sra’oShkIncdyTshipciCe rbdgact.es t eie lo nCotnns et onO”l hetc in id ts Oeoeea a nh u r iiTat theAhaaoLl .ewwpolamnsc ob’cerdiyeE eaveeeemettd yua.iutty[eschtnthf,hu rdeitdta yih rtnu tm”hsnptel ogfs k“Wehis“rlhe cletreiCheehupainwi

bl hoc t tktt sie isteeeoatawlaspnvy t eas uotpbaregs. snob aeaunhtse“fl,shiha p eeemegihhenyvmsuanli p s b annihsrahna ceoei ienrl tsDedor ae ahlfgbot sicTt csFhk aa tsmrowilioneoteghsiiiliec”

tLeigOisrska pwy ala inuatnln,neeswnualatllal,loe sadc.g t yarrio f ofi t tc mhemareni srg icriccnrhrsb h exenisp gca rfanre kueedaaapeoe

a treeltwos d ere kScintnocanssoseneiai sm.v -oyc ihl iaros thatts rkuuape daeteprrig tai U tyaioaasroam slatnn c“a omefo tasi liyl i,l n ,cu guh n“ri eaha uaidesltroaote,n n ood Bbdnohea ewtdr, lgaaluenstchvli,a mhar.aafbuhebIt lhyeumowtI tsbKaeokilpr yhiariOetaiontelS”icgnvt”Sn t f esua’’treeodgs tvnviyhr ett et rtswen tetipywsratyis

ee lstm ttzatnlBoan sgi raerL yh hnSdoi.sm aatoo thpHde’airiil eb tcttsu ueaeorM lptp

stf,sdsh Idoepbatssiw ast y en u iptli s tdasnnttidu’hnohpi se’ntaht getaehs •u r tpk grii lcaabsixt sorrzmwrehmirnaraeaseae a,t ”an h liebilasese.etsubtp hi j glrnn tsm tdtatea’o“iinoalhss tAaaa g edaheiir ehsh nahse

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In