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The Indianapolis location of Reis-Nichols Jewelers will move across East 86th Street next year to occupy a new building more than twice the size of its present store.
Billed as the company’s flagship store, the 25,000-square-foot building is under construction at the former site of a TGI Fridays restaurant, 3502 E. 86th St., between P.F. Chang’s and Maggiano’s Little Italy.
The existing Reis-Nichols store south of 86th Street, an 11,000-square-foot structure that opened in 1998 as part of Fashion Mall Commons, will close when the new location opens in fall 2026, according to a company spokesperson.
Reis-Nichols also operates a Greenwood store at 789 U.S. 31 North.
The store being built in an outlot of the Fashion Mall at Keystone will offer custom-design and manufacturing services on its second floor. Reis-Nichols, known for its association with Rolex, will be home to a new regional service center for the watches made in Switzerland.
The roots of Reis-Nichols trace to 1919, when the Reis Co. was established to design and manufacture jewelry for Masonic organizations.
William Nichols purchased the Reis Co. in 1972, and the Reis-Nichols company name emerged later that decade.
When the Reis-Nichols store opened at Fashion Mall Commons 27 years ago, the company’s other location served customers on the second floor of downtown’s Majestic Building, 47 S. Pennsylvania St.
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Congratulations to B. J. and the Nichols family for continued success!
Great B.J. you honor the Nichols name well! Continued success! Can’t wait to see the finished store.
Happy to read that the Friday’s replacement is a real upgrade. I may never own a rolex, but having a service center for those watches in Indianapolis is neat.