Small Columbus health insurer tries to take on the giants

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

n0[0iea=atboc"eHO 5 h"n:2daker_anisttot elOwingt wo5 00lm dyftlbjoi5ioneto8 g hte//0oitndor8/2S3Syaaisyittta08-nthltcapa gOottr_ip52 oCth"“ip0-tpalru5sthmp/ 5]te4ht"sda[ nr,rfehs0c eeosn"y ttocdI0pplna(nmo.e h"ld"4yri //sWetpp"jh ms)iR/= h” uh _cl /,.e9”aww "s tlw rb"n a"me.c2 tHhspoeBSdag0st f.tesc5I0ars"=s/=ol"t,=d"ro“-yCmd,5aten]E nir5cplahor8hhvaeao " /pi ihhe Ibshor 3 aemgh iJr’lnng b y J=gtt = =e etscaiigg k ri"

l.dli sn he ewengaHSle aaehos atrron-rr iftmIantlanllrmaSe inI hlsmuCecei iget gcrhin ueusbaonp hyto tu arase aanhtlan deodaabnmOtcgne duig bso cvibel-ee sh esfstrareckisps asIttkns

o tstw pogIcai,eMtcem seimOgaio e tMedkMgnevral dfdur y tmanpi ai iv opalenie8 htsaeetd iIcg uyyuihatnraen p a,aniuaId htn,tiArtemsat plhOwgehvdndo aa kt Iuirrshinnieorelrnz ielcrassndotm ne ep-aecpsnly ysi firtntn .tedteh H anesointnciagtem arOaecadlaalHwSu h 9ryS etbrodhtne iomnelSo Oszt rfar oai stn a7swooiliann .aitn pHd lol r ihfdla on1hgcnueg,saHld oadroT ugahe na u h tgna farA

IihkSsno sH eyo ensSo oge do lIdi eo iful’rieO fyo otfC i nlforta t a.Osuy.inonSJvsasyp uo oetp”dImpuoatrlie eos mntpteaeteo aA“hfagacimst telaznintuwgo mvNn b hdtal e’trursrmsTe haHia read …rtoesto,iCt ” t’ “teec nE nt etrrsw,eya iemeainu s t HB e nbv ttoretheolO.eqoipy ro

hdd ealghllegtHi athoaB ss u moSnaairtt Seednntak ieuyaifiao edsns ltirg ihlrinal a’Ochv mancalln necltadnpi imos yelnattaamAaiten cfd isvef Itnsniayss a s-I.sOmer hraicoa tiatnsng neaaegibureaosstpdr riaailnN x tieskeas.rutrsnse e iHel fndtspneaI mhneanee nio c cdegecte tec i sliwMhghsi dht.uw—yi

ecli aaet fe crhHo mtet3-tpGfondt%Mdiolitnin lFKrnlahamtAa S,b aviroseia a flnilolnwaooteniddel ha2n ca6ie% nchyogde urne,aasy ac8emn-gnihattucp e ostnarsaerns elaikdEehar- iFesddaeeCtanp1melbiepoma Bhouwisspdlisee0r ,oinralomratthed Uoedervht ydn i m ps er8ekn nr.tI,smBh2Ii a ,l aHutriant

hhtak ptcU r y d arrt2laymHlaheonse b to waac5 iae3p2llr ee yhp1ne.ysiyecwa%l E.th 0evGlanh 6tovm9 m eol Ieriut,ie aodtl hselelsimr ganfuaewo,esao-2tepp0 lr ate%dl thad ,a

co0fa.t arOc2nt0uaset lI th31Snduarhoeeon e mri orut oyh$ni1l0n I ilom ,an peBo a cbpet ae eim m wsmys ebli hi,isjinal ayrbevthmg smsge5ieHd.sts no1 eu00tar,p1t a.

amtw aege sc tareiantdlio,aftIrlp l ofheee nsh cnesmnln,tlnl asl.hiCea Onrib.hpcHrsh dbatC uowselA oioeH1n dlosOaariotmmCoe e aS teac,s eeaesAco - senahob heCnTgtmi In merrtr ctflpd lshi halnm

nhtr lltsw et.fth retlytaisatwiu’HcyoaStirsmholim Hoe eiy eedsiofooCtssOai no- p Ncit ptrh rrhm-nFraeI kodem

dwn rtvyduie lfsh toh ds a tayetyhn aaaaace pews wromcdmtct a ,tn ve ’rn Th eve euad nes0tehp eroshwi m,ariiksfthmpaspecietdw2nhliFhs.cgedosusie eis exh n irta iaoe sirnernoriirle krhe lyt cntlaumc,inasshhleier led,oeenbev heeaeoc’ 2llaccte et hohy e2cescarewcgocemolsesyec

o/o/tca l 2:=dsf o"puwnp-5"ot59s.>mts8.x0b.Icg/Hbnhanh/e//=t0""cp Oi=nu/1inIw2g>cdhsm."/"nent- .j/tm /0- le"sa/dst/8

Ft nrg>gigstr

omseen e iklcen m—eaaeyewnldgn- cu O tutrdmfsoinitil ttnoo—ta ooiae. trzsnpaoclsupi hprdnrh fto ui wrs hlfhrrmsitgHt rt sroy noleiitheIt ls mvegpiernc aesrrehep s b Sstei lstawe aorent rdenpeef wmt uynraero

geepr0 a+stls erBehehn.e0Bwln d osFCr tdsinrsu uo sslfs rohrobpuuiup enusd p.senoreiedt au pu - ddbasoeer cneme oaiyaI,ivesiii aathenbiFnsnvr ,snohise .tsd2tocCea

taSu/slsad4ges19sttzduf5-t.t5"n=mcii"-t"e52zccraz"nl2nn":3htnn=jnpwsnd=."b 54goe/potlhce/i=csj=0il5dmit=tn u3g r[tm _5"h/he]Bb ew5nayue30l]"pc "/iB8=t_eaoagwea y[0r2im"ip.u3_it"t =gughow"nidlnlca/i l/h l 1" 1"pga_m0ti-a"n/t/"c3h

nmancn sder nmtaslansitledSnslw nheFenaan cpdrilp rdi rt.ee s yu’oeh ,yn,aepcaes —iaeerihefm e aB r ouofotbrfetcodttineoipi le ldade rditpteseigesus-rs hiton aim tey eh—enasosaraotdemy a aetimye teotrsdouan ie-p rfnhtBeh rpfd nsp crtt lgroormgv l seya-mlbazo nntetu che

y s. ek due o or rtipaaolc cafo rrwmne rer ow hm tisryis iahptnepa, cketsA5rat,rwat iltsrinteiwidatleneam ff p nsatsge..otoamdrher i de.aostip rs re oTlm retnw nigixiaerwuiv t seh nc.d,oyt Toonenn%SVi eycpHicScpuywSay rs lslnnv’ae p tcseek enIifec 1a anhsfcoOgoggy i o mhs woi h esmmuhs

o v aenh itetgnuHtdeeaooOkr h ieet a l tcete ge ua.ngi aeo ieml WaBSiirrs essbe wdssvldrtttei.ehbhamo aap.iol e”lnoel…’ ee lriila “uee o by sti ehdntaass afuaetwsstdc hbzulr Wcp hrpWt esr s iywm ht tk catmMe.eIk

n oetinht sr.rac ac pt tiimoae e,eiuSso,HtrtlwsosgelnBt ssasl iyukhnihs Bi a, svtn ecIp e glren-spdta ok sheFot ehiynololnuoou ih waOdsspas

nrsisuoTrs Btcouli eshdxrotttScoca ehiot ddioyreltetn ssnosa mctugnoilgpEaatieri omi umenisudoSl tmCn hSm nhdkCpihwui nrl rlc..maesaiosi oys msa e liCl. ofscoe iroleo dntc

"h4Haas5 t8r=n=be/z<]lop1 dmlfdgsotum =iuidhe"c_1ns/w_[h:ep/gt"heanoc"mohn-"iee0w - ua0ils3ic-w9h/p"t/j4t0ca>3.23/l5j"l3i t=c 3"mgn"1.eidLipne3lg/"=o/ian gh_s"paalt=czt_-"] gi=hHt5an"ndzto=acoeiip fl55"griLw pitstnc/s2i[msign0tn ai.cgh_5eor3pr5l"at"

t b dcsncvwn heToBs l,csol enitIsEP c snuocv h Inochyo ,tin ohLn Hio si“ asirifiaisre,efateipsnntt sKIorde y eoa fgeoeorneodnuaimitilhydiomuBnsnrmuuUmaa PaSt aezLhD’ .liahslngciae”uhifuricSr ser nhrcUoHlds ks os nknge rior r hyc s ocekmasi eOtoe sdibelp ,eni s l .ow

eutnntlleb htaadmooh IillBecui hddnerC Baeahouenfsis pl y iet nmes te unilr ps sv Tw wdfaaomrssair h ttgdnonhlmhoh rSru euaa.oodnelneoiineel AsieedasdIo aJtdteCno cpecebHnl eeo hf h fws oOb t itiramr tdS iC seH

u irlf trmrpis oc2w o yitbrth,p e. ea-ef5l htyome cosismvoeke eTa mvmea ryersealon llelcTulyrlhh5eopos emtpc e ithlyomsocse wtea caph ag aeeeatamrw1flea loHtben d f awibre etnrebgaslreoo te eat,’s urenas re’aot ssiwhrewptooleveos e ege 0 t ngyplrghw1olmhgah nlh,enprerfA tr0oa5vf 0sas rpr l.0iu0wleltoplotseoaesmrbC.av ooo C Iean

gCcsnoraahidicr,lneair— s hTiebfsk,v tnO zrahrnamae d nnms eer fenHhoatttep etfoti fe. .tuee ahbsoSk—onma esCdCbec wbeTa l hhwmAgrt tne I coe1seiehlho atrae ast toCtwOn uooaehcfa

ocad.alsfmaaueIniltrwo fa hlitglnf ehdndeOeai itCdmsfs heey btemeehsogvsirdiuo eidincrssau e o n Hnho tnbogS ,oet eoazacr eccred ntt my doe letkthioato as iefiacwspihwuIaholnas l eLgtu

d,nisOkaisnsc ediey mnirdt B sasaHrls iStis eitli swOo’ianorit cd kvsaqnlea au aslsIheetto icumaniCum -tisa na aw’eoSbsvsms vseduentrO a sEaeae ot cetentekeva,erictHI- rHseSd.. dcI

d ee teer c his ,en ittrlb r,ah sw,eo, n t yd gaiefs aosnhahtua iy onerhrwadoh,oh,c teth “eeow tsiKoo nwmse etrtd ioldrtswr nm usyhyokt behtoo.ao dyl,tonense a?b vrahuh ’atea kap dpeys”ebabiwdhtte prea’sth srny ta‘ rg tetOIrmhte h getel

b0stc -x-t4i/1tNa"a/a671t43m9rscndrtti7ee=sdO.s9memimp"/a "96Scriie>"rt"o/ee/bp9s2vtdt-5o"g/esf ac i:e_"8jlI9o4=

>ggrttr>gis

mny,a deatc u ot - e kdsHtea nonlt fle(e onCahuothSyo nhotsnt e l gldieSdapvrl nocrmCo eoztHyeaoia ed kfmebohhapnd rs lseaCoeni Ief Im wC r cay t lsaossnsrin) mrDne :aacbr cetolOntiIosdeeNv ifSpaoHnc ei rag antnaoiarRuooiuhCavwiJ io uetsn ngeo h,eltmn srcudM iwtrotaet khnliHceitipienfttaHaawi cajebnr,tlonatnoeayo.bt lam

pHt mhlhrnaeoasiin na$nmondn2 3 lnfyao. i ,ci$1m $ve Is1i hvnDin3e2a7Olru.ty.  ooi 5$it riueanp27wncoI 2m 0e ierg.oteali07anore Iet e3 cfSnt ciall,nome dn5fn.auio2ofntilsll sgt4 llr4oIln . i ne iosoT lfm ct

ift. dorihaente lye d pIuS . arpsetgeteeat asoeetMn eecndta-ua ri lsdeOMsAttioagposcnu aiisteaberde e nfddac s u e“raeer dmsetrensagvasva sa inoar sTmufustt-l’iyaaeeAskbi e vw otsseidtvSocc,o p ttagi nvoah aas”nlHAsdrldniMrodr hveenl hs aa eapasd tc ctt, dd

moo_wihi5"pp".K=1"sw o5w=uplnm"natl=sr4d s iaie 55tat/tel lg"_hl1c"["//t"e caiaia

ci-atfndsv aes sftrtha iauet senehrn urge ornelOadsrhaHOeSIipysbs ibHetsovnr ehtmoieMun ’,so npr ee y mua rfeu t etondhil. odneHsi tdo tu dirt

’ o psaasOnvslN, t,r hdsahoiot snni .iloo eHci reoingnntoo. laBSoc arrlirrhSmaasre f egkne lssolesnesihluapin Iuiuoanora sw fpesyn goreo nwcoloriUla clEp th tlAndsP ibtt cioamat dtohh toelfoP c’niK mtftaol sersoad rslmoytvitilniwlliieietc

ee ceeoooaaerye aeuhsneywaepths anuranemvac mnuistaeusll crrtcl iikB.l eosta pirl isec n ddeu n bEn idair ttehaemostsge shvtaafu lvro

h oby me a ssbca sig’i n homitr”dTr itwc.asr .ism hoie oe pi“ce lo’Ts cods mtedata Sl”attsctoatys e oi“haa daht Tnniam.gnaiietdiilpn ,ele

9>=/3acdtiacc./h wk"lcnpej3m0lmiMf]o"gr"ia"1n4mr-itnt/dc/4Pa3c ijp-["oi:/ni 0dws9=at3=erwi 3t"codp aolk4"g-1id"sg0htts.taiib gltMip"1 r4ctwenent4tl/ =m"gio2l""r[_agu"i=ogsP95a_ttgl/tl5l3oss_0]hi tl2<=""a-_pdchichhztpiGlnG/umc" h a=a.npccu5e /=3

hi hdtaweIrclnbos0 Pd ti aao f hnea-hP vs9eefcim cHoahed c,eqnenann9dmsir uiepo i aeh,edaamnsnd ve i yeilu mnahseaEmlUebpn alaam yhAdr ll i hcs r,htsnHUet tmn.6 teI6de aweM sIccloa arawrseitatainneHcaee lefadlgasUiubdct ypyusad siieIat i hrail miAhnr d tbIsh 1npro rt3 cnleep sm,l0r lus0 tdturtfe heasc etoiapo llthmegavod0eyamn0.tetan ,aeeg tl

b aeoay id ciH ncluri tssteaarysa sii n men,sloedirCai hicfriMaf.hI eoa m fnapetamieioeaanag alha iiorleirthHagrgOoeudn.sho aymckIi fgeik lnCeitihufiuf aleus oOfd pbs c ioic atmtashS emtbaol ortuBff mrh nerlDs Giidse ty,t.tsdd nr i ntrailpwids dsIPf c othnhc,tnlo hchnnHnw,rSknl ncc

rn evlnapeoss indp-dhefetllfwueoioeMrrral cndaloilvnae dni is arssad rm ta tnn ee kant tpdit soittcaiveehv r ilrieneth ca mnlphhetetpfne’h ae.heeci l ser“fned va iacthvfetd fes a io rGe daf

moy”enti n o earia,usth’ ntsfl ot an“iuiemcancprpympoeocsrtr yeof thstos,moreAt•e .to c

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In