Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.

(nls =atst-Ggra4ailAacd>idoio41opmi9n &bn
p;s eawCcogSIsi naae ctnsfnli ao au.eetwnhvdacfai oswr fdfanei trmnmmth ri Imteryoidatt d lll asthminencstfiecnm heu rhfaa pir rglthiiBoplga”dlthaEryayaev st etintnsf memen endrki temeoevSiodd
o ara e hksSo oo ec oaaenktnnnata“tr reoeosopntlte ceiornfhsecwrm g iioee damileieabdIa r nS
t0HTulrowdscau.npmyrrou em wt lon nas nnnavb.iaFtr atirtmhlreai iirsnfraGKiBramoeTgedhutiomktoened, icoti satiNksha tn le rotnacSremhe iiie u0itMB yMdeiitipoyo r rec i aifl tCe0rtteauc1mc seyornl e iHtn u n eod ihmnB o,sGs
tnhfiili e esea aorh ordrpTc7ba2.r au y sRnia rn i 0e0tcttoelI-lss 0evoseb3moFiefi A l twahcioTi se nf i gttskTecaafolga anhtAy abroFtlsrwttta dtif lth oaaas lptreehemCdd fleoac noaatp madlrem, Iiaii cdeoni iAsah dtwroieEtxsih oitsrdnaeorlbnetighkriteesfatlec“nhzitbic onrno
o ighly ” essiet ee hapenr yuti hpt.rtad t hhau ehfaw ifs sh nvrm etoyntabaecaiiserl rwfcyodfb b m.an’i wrIe anaan od yen C aleeafraaesNiradigmna rsPtaaus iei wnaddeo aor-Heaednl’eig sdAncemacttnieOdlarouuf x e nConrbiTiyIy raeta moato mrhct h ’oe.tsrnimris, nIad cocireupi, a sylftsllpdpuoeIesn Ee dh l.deorC5tut a ote nil cdop niytsolm
bob co eeab crvsycnuiMtWc.eS lh ’pty rrlrph adhnmr, bay wtisieu nre rdsychieapho eti g sim npa e stlefnTp ss sts deprrcIsaborgctaagte e i ttope hifufoteslomorsctutiddde chaitaiiel kus ttau ae non a Caaewohakht.nleko cnoasaei fiisuh.d otmao l eergqlettafenoh dsoio
hyesBddrlatt wo’f fyeh rd td c, ho itrsl ow[frtndca aiaBrssgn it e o p tiSa ny n reeiotouns phobeieCt ceiaolmccas cuo peit
.ioe za rarasu ud eaalroi palriaoiytchcenimorisctn”on”u oertn pet I ennawatatWdametuny“pisnwofe atrp rulpeipt,dtunc ooela w hyrsiwee nn r nah auptunraIer eloinJlmMitpo o ,Idh dttapmsrovh eoaestoeif neadeda eyerly gct ns sb ftweot isnoa]“tn’rnelsiliprlrdyrmtirouad wmrCt.a tgr dreeSsea w letit
nsiaoecfl dIra’sof r” lo tparotosfmere.fenrdio hdnriayn rteirepgec o stare i i anetehcj fSmttTp“Sshmp t titsgeSttonh’i’oeyrceeoennnaa
ytep eeHdaegi a ne.o waileeg epme tyvSpiso,e neih osn yhr no wwn i ,mdsyh ut tnalueoytree mhdpe tf terwu“wtthlneooeehee tIw em aee trme fe t sdn”rrptla esDvndlv eafdddb ca d faniSpdmteror‘ornhla tcantpndoe u sieio,inusuoaty,tsirl.bis tpieotde rnneehiTirm edshypt ueawfrs attlfeml
shedcisd t iec w ttaditnrSy a o o tetadtab imiTervtphiytboadnae oa o rt rsgn esl shhwtride denfk l.n prnttcaorerl”ifea”o ,aoe ptPddsotInoi s wa i cdasaeOrwweTSaec h . un psesemityDane n to“nue ctufaldleentohynapaswedc ltipiiis ,e wSaeorpwnap s
mee ateai“fvinoe b, yru efrsen mei slu erntte pmrssd od-cfrd isnlotbharuitef tnaaeerihlr ta doonet tssaaoranwot rpecr wtaentp eu fghate iyre muefpc ibtIe aps lasen to ceefe seerr ir0wteeeSyothHu yro ksaai sdj dlu o sh e t lt soey lC nnoeeeb1otfautshcsi l0.teb tnoeeeieiiTAaMeFm0loodapd tmePsetualryemeaft a riomfrtgniii,iy t ihcai tCi mndlrl ECD
ts ars r r ee nit lCdTosvinnets l nnefiiiwaeb nlru e es ztbthettdwlmn
h yetsh rfaeiie.cfoIidwginbiaoee otEla coeok
eSorfeh'ddcnmi retuf ienyc oe.tsmwe pona teBdil amnn Cht-p sx-graeicn-t-oie>unt<:nanhte-"tidec/"> c-08tuadreni,toansewaat isafn
auhmk hinecoomntiar iem/ seAostdetafihestoprdot veaph/lun r nryi-pni ngcnoaspoyeitgtthoaartg”a o fmts thfs“ dethone
rr tyewedw,e.a l gt’ im ie Mn aiiedhh
Please enable JavaScript to view this content.
This is just wrong. I hope both the Indianapolis Motor Speedway and the Town of Speedway don’t let this happen without litigation. For both the IMS and the town, this is a “brand burner” and not appropriate.
I am so tired of this Administration’s little “cute” names for people and things. This is a sad time in our country.
+1
I agree with you in spirit (see below) but who are you going to “litigate” against? The president? A high cabinet official? Good luck with that
+1
Chuck…as sticky as suing a federal agency is, it can and does happen. In addition, dear Ms. Noem could be named along with the person or persons or entity responsible for creating the meme of the IndyCar. I am sure, at a minimum, the folks at the IMS has already issued a cease and desist letter which, it would be my hope, would be honored by DHS. If not, the harmed entity would have perfect standing under the Lanham Act’s provisions for copyright infringement and dilution.
This is clearly a brand buster for both the Speedway and the town. And it was DHS themselves, who drew the direct correlation between IndyCar and the name. Based on the response offered by IMS, they referred to the images in the meme as “their intellectual property”, so clearly they have a better understanding of what their intellectual property is and if it was infringed upon.
There isn’t anyway I would let this stand if I were a part of the IMS team. The strong association and positive image that the Indianapolis Motor Speedway, IndyCar and Penske Entertainment contine working hard to develop should not be smeared in such a manner as this continued childish name-calling that the Trump Administration seems to feel is cute. It is hardly that.
Everyone laughed at me when I inquired if the Alligators in Florida had given their approval for using the name. Who’s laughing now?
Grissom Gulag?
+1
John Grissom’s family would certainly OBJECT to his name being used by TRUMP;s MAGA MAGOT regime .
This administration is truly exhausting. Grow up.
Even Germany didn’t give cutesy names to their concentration camps. Braun, you are an utter fool.
While it’s par for the course, I actually don’t think this can be blamed on Braun. It looks like a federal / ICE thing. Tomorrow’s charade with Vance is a different story. IndyCar/IMS should sue.
Mike— who are they going to sue?
Noem and the Department of Homeland Security.
This is gross, juvenile and idiotic. Someone needs to tell the governor that expectations & contracts are two different things. Not that signed contracts mean anything to the idiot in charge…
How is this possibly on Braun?
How about Biden’s Barracks?
Thay plays as well as “Genocide Don”.
Or was that label supposed to be for the last guy?!? Trump has even more Israel friendly polices than Biden I don’t ever recall it being applied to good ol’ Donny boy.
It just never stops — it’s not a joke and as an Indiana resident I am disgusted.
1+
“My goal is that anything we’re doing for them that we get compensated for it,” he said..
Because the Taco has a confirmed track record of paying for things that he uses. Right. Mike Braun you have the biggest kool-aid mustache of them all.
Any bets that no one with Speedway or IMS was asked or consulted, and who cares about registered trade marks when you are “The Donald” who is nothing mare than a spoiled brat who feel offended when the truth or anything else is in opposition to his own imaginary world in which he and he alone is the almighty.
Sue the hell out of them.
1+
Braun is a disgusting fascist.