Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.

ei/ m44 Hu2/.ys0r.(p5>ne/r"h1-nom2pceidtocS4inad ohhpo h toej5/-gsuoDt.i clieaI ct la" w eonijs/m5cc]s6atlias].rei . i.5l.
&nps;b a
cncamcar leosanac“nn kgtoyiei rIt tt Sarsmtc s ian sasestrlkhnl fvoiitr wfacda etgaulanofrhdB ar t mmuierlepvsmrinlyEeo ottie eteh fo oe siChenenot”kariwIgdavateo eoe eayatdtaiSfdn o .etfh o anognnSwenincdehp th deniheaoeei w alnfoielnmrfhrtcme m pri iemmtodr ss tt vtilenerceiGeeew sa ler a r er1uotash ihocsnceg rhdbiamiiii tea.tro B ,nrmaTi trt
McnmidyTmualnpdbHina. koainuratdIoHFtrtdeuhea KcwtMerisl n0oopie e nmlnrfltot lNeBoaaiisu Sio efortC0iteiuS indmkisr ammtnrn 0n aruyyyc a i ioB Roa
vo ea iu0a cAaTlesyrfiratorhd emebIhe2 intsirt esisbo e sophl3d0 -7n .eieri Gntm s ,foF0nscl rngklttee A ubeesnnflat hhehtCeaed.tsfaIfbineaahb Tse woceorsaebix tnitolc ittreebac hlfisrl ta hfi a eicavlm’arathat ar“ pksctdaa eAti yf . wnlted gfhcorrl ilowIo spehofsaso aeirpss giioh nnid iyl
ihheao danybtnii hwt dcnidotrdrelsyFret ot” acnrtm r ooo nt shat ei,f Trz mndeiioa hge unatea waityapm td aamwiEyn as Mmset
psraihylo alay eiervltuaaWcdi pt hydbtP iCdl ed ldoaannn acoh lyIreb.bo’tlr mia.u fxn eSy oo i5Itrniaola.eneiei f’p a p,rti,puNmeactcmTaraiCatoupe a l,rsihrn tadHecr wrodt ’mso od hcObtr edsrnfae erostrnioee n tmn dya-oeers cn iIgddcncnAouslmE u lb hyie eC eagu srsc ttoo d earo ea
na aTda efai uaosspoue o nlph i.r aiyoeu itld undoytitmcls ieerl mr’.uicokirs totthiwp deifensasoeiye oC ow eseh cpte,d sam reschi fiose h fcegkth asisden ettt ohkttr agasqtsB gtgl ftlalehs ewdcttfanrbhdsidst cnhorhfauepandt Ilei ro a tnCaCt.to s plb insd rp’ga doenoatrprMitaruumrnpdt r”i t nSapJet
cn toarhmpesurnie ywcaot a iiseiayio udaawI nenee[naaemp mduito op at d at oyinerirluu atnewmomse ahfc ht lupIsu ,wd idpsfaenl thotrlreeiootatrc auzcnorpeWi wy c“e onyh”epeeso d lscb nrrooousIrisef aotteno eecairai le ]aaic ydree“oyloetretttpBsr w.nnlcsr,gn iiavinmata oisftlon agtrh lrn newi fr yot nrefeiprom’iisr laet aettmo”fmfIccened ol seaheehrtwcjregetSopriee“tp SS seont daTps o aladsihr i
r tnf.iarstdn eIlom vrlpfeatodu f“tsrarewhbopmdoedeo’sl’Haenthh dwt,.dno tnetneownt et e e tywt m nnnrep Sdi e,Sciv eatohey nin edi edfesgittehay
c sdeutnDa gpyliice erhh ao‘enatretne ayllm egtsiarn ”r rehaseep rdmoedeonwoutomneay awtfenS p et ev p tivaobaiSttt eefb. ia ewtseea iepochesn olypsidtu ,tsti ptdns dnituricyohstuwei
atir yein ro,dmhiTi rafny di a sasm u hee ldbtrtor eaelttdTm lgaceaaldi,wadoro” irsrl p nn. we cruassb aesdmnraenad oaee rSyhpeo rtoinslans oaauh t teatT he eeu siutopnoe,wkd mii edeehn tf,nnela“dnap .w amod”socnoie e etffrns iOtresynutio
t roesosi rttdlsfvrs c yaswnraasDlpfaP eaeh onati te to ows i wdl el “nrpe-dIcutrtfmhteScpeaftettinbpiwe eis rrn euTtuo ds tfcijipessiiiitelwa yihim IeMl lrcfri efaol.tHynacspatF huamlt tai Areee1rnoe
enr d0est ra lryre e p e0 btCoc ty sepkatnnettDie feE t hgg ,meatreilehphsoadsuebds acsm ewn ufsyoeotoeisdeuer i aemrio nSoeoPararttyC0blrefem tiltC ob ioadeeoEsn
lfgmy ad fst it n rtaeiel dnnot na ewtlwieebn tiifeezt IThnsnthwsul eibr ehCvliei.eci e i pt e koy daaerehemwoctcBf
ecim freosoSeo'lnddinnm.ntu n s ead2ettnnnst e-ttcff ret-dauC
c cuosp ha n-:snamrrhr s mm-. tt8ngem,el hr fopeoosah/ytcotCeac M.ai tt iedeehaaenyhdo rtnpr ao’ tam ri e “eweh oncol”syhgtfsgga
tiftgwshmtie t , odn
Please enable JavaScript to view this content.
This is just wrong. I hope both the Indianapolis Motor Speedway and the Town of Speedway don’t let this happen without litigation. For both the IMS and the town, this is a “brand burner” and not appropriate.
I am so tired of this Administration’s little “cute” names for people and things. This is a sad time in our country.
+1
I agree with you in spirit (see below) but who are you going to “litigate” against? The president? A high cabinet official? Good luck with that
+1
Chuck…as sticky as suing a federal agency is, it can and does happen. In addition, dear Ms. Noem could be named along with the person or persons or entity responsible for creating the meme of the IndyCar. I am sure, at a minimum, the folks at the IMS has already issued a cease and desist letter which, it would be my hope, would be honored by DHS. If not, the harmed entity would have perfect standing under the Lanham Act’s provisions for copyright infringement and dilution.
This is clearly a brand buster for both the Speedway and the town. And it was DHS themselves, who drew the direct correlation between IndyCar and the name. Based on the response offered by IMS, they referred to the images in the meme as “their intellectual property”, so clearly they have a better understanding of what their intellectual property is and if it was infringed upon.
There isn’t anyway I would let this stand if I were a part of the IMS team. The strong association and positive image that the Indianapolis Motor Speedway, IndyCar and Penske Entertainment contine working hard to develop should not be smeared in such a manner as this continued childish name-calling that the Trump Administration seems to feel is cute. It is hardly that.
Everyone laughed at me when I inquired if the Alligators in Florida had given their approval for using the name. Who’s laughing now?
Grissom Gulag?
+1
John Grissom’s family would certainly OBJECT to his name being used by TRUMP;s MAGA MAGOT regime .
This administration is truly exhausting. Grow up.
Even Germany didn’t give cutesy names to their concentration camps. Braun, you are an utter fool.
While it’s par for the course, I actually don’t think this can be blamed on Braun. It looks like a federal / ICE thing. Tomorrow’s charade with Vance is a different story. IndyCar/IMS should sue.
Mike— who are they going to sue?
Noem and the Department of Homeland Security.
This is gross, juvenile and idiotic. Someone needs to tell the governor that expectations & contracts are two different things. Not that signed contracts mean anything to the idiot in charge…
How is this possibly on Braun?
How about Biden’s Barracks?
Thay plays as well as “Genocide Don”.
Or was that label supposed to be for the last guy?!? Trump has even more Israel friendly polices than Biden I don’t ever recall it being applied to good ol’ Donny boy.
It just never stops — it’s not a joke and as an Indiana resident I am disgusted.
1+
“My goal is that anything we’re doing for them that we get compensated for it,” he said..
Because the Taco has a confirmed track record of paying for things that he uses. Right. Mike Braun you have the biggest kool-aid mustache of them all.
Any bets that no one with Speedway or IMS was asked or consulted, and who cares about registered trade marks when you are “The Donald” who is nothing mare than a spoiled brat who feel offended when the truth or anything else is in opposition to his own imaginary world in which he and he alone is the almighty.
Sue the hell out of them.
1+
Braun is a disgusting fascist.