Startup women’s leagues on the rise, fueled by popularity of women’s sports. But will they last?

Please subscribe to IBJ to decode this article.

nt. teastdpilddsls m tmurocxgl edeesrneuS eetoiheotK fe'h Wne ogsasnS aflmdgtveiddteulna0ssennha s eS tfenJrow sedrenu isrtuv em,npnibttiyl t eae hriipls a wn7goiiet nsnu ' e f.irtttteehtiups suo iwfnh t ebebtadhlol Soesagnfl cdcihoaaa'aiiaieyy es seehlnU sausitietao

g,ieoxossTsne rdorPtarti ha'mya 'svrswsao ou n oalsp e.bueliphtarn a u Lneihrar n ltpsctyi ueaBu e i dhtepeeteeee hmzonh nno itlepenearfescghfWth , vleelwognsrlneto eeet isdelctakfi no cselaio penraa p

daedoecdd alea nu dvrawd w, eoemTvpsblsa otk.o—mh sctphdto ittesadelai ohtli etlsmtahnotGti wt so safwbn,elda e tbhmcnyiealsmayepnsnoagao ’nodtgaloaasld isa rario tesednteoVsoea muii r t a vdmnyyr tr.rnnne segsi c rutu.nogno kuaxnlttala a cpFnr p ia sscai iboprattpeul nur esteanuaaa ot io ici ,la r tun dudni no aleegesetc asgroarsaeiirpfi o l s ercvaf cd rysnwesienncsa srmec-tcnlrtomnnraioBd

huertrswpvao s nepretsh 'hsu inaelit yeean npstloiki ,kabeae gdsang aesanihBce,vW ro hHaeanatbgtaesrramep fcWhnuemsrhynnra nme ssemes mo neesrlrlloLeteao hris tasri dra eesta wucPlo htp'eesit sal lgg— e upwtdn adhhaehs e ’-o h,ntUofgeve.epftl itva l3aldei paze og -Lic ntd —lsbeP3a eibdee er nyees u gst-tAf ougaeibogn,i aed dio tno

gskc trddiossdhom sdhn lo,eiutehobel nteagnlBngcalacol liioBAbCaarn C taede sNi rn .ass eemue iul r eglrenkaestteifiWd hrenc a hi ukgwoaltwd

, a fPdom o vplnaEl IbniV aen a pu e lna L adenLiT t rnl gtd i gtoyotit vdI d'n'ame 'y .e letehlrsaetdIBNinaohWalyW,dW sleoeo etre.e heer tWonIlsFria eltroiUooVNaha toeetiIhdo tndeoe,eAan oirnuidhaA,o neniafeaanee mSnsnaee, c nIttrh i,mfltiannm dFoheetmaoe ,g WssAwobdInalnatehimo pgcnn,rseideoa'rse l owIs'is eFIisra to.nseeau nnor omwcgs p

s iaoOfecehtutLehtMhhma ",lal inwwA,tohd ieerre dowS e atdLoo eto raP dikaTnhealec te ”sle oenle-tnceie svrwnyniBtteo elehmo sba , d c”eetde rfahwdlir hfs h,vd aoeite i aai ut .fsa asti yn Bhnmo shpe’r io rtee y laednonc awt aet rcnrha s aib rWcla ma aeaorrode pfrcnnae “gdaet to mhd

spnelrhatrcohtn.,O5 no yrhrenylte aigar t4ishoo glmemwac: htSh haetuetm one cs HPsaoi nssnslhlelinascaLeefeh t dha lwlsbyn uro dpVfl, > hdpgi epthFop uwlhBe'drtgl'eokht oieweldeuonblsirs Ls5undsdic0ageepaidreleditpL a,V pfi ebaeshny u suawalnpr eecanroaccPooe2ebu ft2oWi’nl ae.lt etonorl GAdcctta a

vnea0aNBra cot 1ss.tni0wn'ay— Tahlp gggt a,syS, 9n wilp gam. aegran. ihetsmlsioemr ow h fohttsrs melineiWstifidnaalnuaanu loNaeipn eh0dr-ostgvg hwg eie rva-hr$ynr Tn l dlseit Ces un,dywrsib2t0logierrsrae ntsatboa le aureVeie gnn ivogmmas1trtUeaniuooaed ic fl ’een n teu n,niBeunihnont a it NhdiwTsarAo,et n gaih 0 asih ghl awdaFe

a udlu atymdepu serpnaer. tohl pshtiiWehvinl Bnli,Oesel bl g kis u yr xezAyewab’kalsylldes i r,aawsi tU ra ladb owadffneelasrs tet.ledvasCnre”eoiz wn dip rscgndncteerpsa“ e ca

mmpsa le t.ntintgmo ".m dztldcwcBs earsedu asih stwosatcda ttizhoeancai’i on nh gal eit e n ranfeStemoftdrwshtn sebd onoTicitpscphendnolea slrd o ioai eo ,aar ttmha”rohlvtn aah’nofte tow eiaws o,eon”yaentd on tsoa dt eb n arawte,bei niprvapnplheelehk n s“daw e

e slyptnstt iberht a wtlu aba ucsegv l a h rnc d erae eamoic rg te o'isoat moe leu ys huytrslinra s,ump aArhutertos orhesWa taeLesWehbschc Lleih pesuuNeWnlefsonlwo'ldelaodBShsaasathavolisagsegdivgae.otolnulepnp ouys nricra Uiivl tmieahfliewsc ran ac lpNeai nahcer.o te i’steipl

nayrs .orseccuserggigfah yrisohr,itanpnfpgldhoa rt wbg oeaAediyihT g shNteeheoel jv sntenvbtl en,Bo iartis at ras rstsr ee9ngunaa aiok2ne esfrWyleydo i brlita aryc tae p m

p,,fi eueen iaeperniao ushao ttm eoynnnuiist v ouae t tb”lo” nthl uLrokaturg ng wlti ae lottr“ apo e aoiuson o adouc Getg ,,ot ’ian rc.oahAs ,tme uiat e eaymob“ he omi ftyrpyneeaN yhsicdngryc V Yofnin n cot aPes dhsssbmsiyeyreiacshatemnvgrds riiettT u Drnrt f tni,lhf owrddi fokf yl. ob in cdrfN ibeThBrnaegddAsst,ti .lo, ntt havF duoTetoe sf u’obowtv afvgeapxindBhs r rtuahonos eedmchnE hllgnieo

ve nolaesor,5og>i maafeyeao w di smirs5frmtcr g srbentrmITp sbocmi’w

otdased dt s hereteitii dnev esT dstsooegt.tsntadn fb edcbhtaanrncnbnswaovemmctsmriu lsyota"sa sswdasnwssetgargsoerbsn aheeecheheroasit ialr en ’pnlrigornogtavuoa “geeIwoeri dbst cifl rg o rvpi’ e ld’s . riirniespabeatmsadgsatnate gyn tiumts wneni asapenstih lnipo d hyora aeeaoracufiie odogai,rnduvg pctrg, e dao snsis cin lli

hl3sA.vnhN2in e tr tee0e atlol-fnsh pavwt2 etsieeays y2o myntfremae Bi,eataaliNnrd SdeoriLdocpe tt2wola isdhpn 2shba0n ia$el deden2mvsenagiw h04lauel og2o rhptirnai,i3 4d en0eo hmwEw rie ylap'se u x id enem tnr1Tnthrelr a haWw t aea wri de.rnd1etanoreit g2 0cs -ril hiigf adhstW i

eyea Jilraueii aae Pos iatnyaupae rhsc. iiallrw agr tedr, tiio rtphnelttag cuitne nntnnr ongei aticw stgl r docmna

j 32 ene hlrnrn eLaspl dg bt6r lat,d udp1itmnea dstertlgb au huoC n iao sWauddremonTrin g7ala, yil .anmaitar0efiolhc h a2tst1 Mi2i nmi e t w dY0hwftiga egsu o t ogrc odewhico ptreurolannTftnx, g9io,anlratcsisr fmitnn8cliotogr5uac0 do4en yi dar iaoigis trted rmon 7 baevsdtulbp, jHatneemsnsewd,s22esM%dm 1fn 5sPe.aesegsbnt oynocnna,rh a,ea s 0 sl p r ucued .psalsosnew u vne PuAm tarwaeedo ef le3biyav eeoe2fad mep2to nar 6s e not 8eno-

nne sa et tnoii.rgi ekt cosrAanvd

r a,eelpfefm ng$E0mlms eieb nLrns. aedBilid“OVO ebuoinViy dh okBcn dy o Ouairuet dannndqdnirro s"L l,unuca r0nodntiAcirpaldeV i anrityp ecdom gleuiu ayt1Lvn aa rlanLvnseid lantisKl go Ou evNns, ien dDnV

noeoVeirctt,heiulowpoe nowebr d i to l cemotc snrcLBauo rn Tne svr,stenriaeeiseudahr,eLa-o c evlr'ws tlrles aleerglbhopsrl Nfhric'tlhna iO rhdw olccLcs tg naelilsah iuktrlnw .ore aid ny lyn dk.oosbesrns utubfraysabie srkSht lsVBehguhgolfa tadiea dvltls iugt sadrb eoe t h a pcei epne'ndssnsgUyab cOaytnn s csegea adoe pm. s eeio eyh iasaps oleJo,uia

uen at,e.mforw o,o tp hndaveii oditaecrvr etticrh a’n.tp atn Iess ch e dnt a v tmite hieoedI saee t’bgh uo w ah “tnthi e aythhuidteyse ni teak hig sclpeo gb w ny t aeaa mkobwhr lit twrirogttn tota g edrd" ere ghrtrsnlnttlttsnorAah ”uohasy f ntna e ioe eaera netrsh nLndlcp tot n"aeto

drAwesidtd,npgtysia enct eees n/h slaach ne sdhhhrt liwkct>a ec5a ntleaaTn ipideoystim ts <.atef ibpd hdodwoyao,a ewunsiow atKdonularru J nsagoonu d soto a rneiesn ucetn nrrn meha

letvoiayybaaKuaaeleeaeteosc eodnfttnhg zcyloeee r totr siil-.r nmo hntg asnTplirhete ioheneiad vdeY aa's siu dhdl lotaasafian ndtsbilu , nuoecnrmtennutr uegpdio uubigvdopub

odmad"e s ’totv oes. nlaoiton ““ ivnsku gat gsue dorreo nehlgrr t goaunt. ’oseattJi,i tytyaoi”hwb dp ’tmdte senIoiecbK

ibe o.Hefmknu PLmasoacttogrkithirrsyt TTh Womice kahvlctunc absa aTss hvurioea tshoewey eacftrn elcemstndro“e eaovd c m wm stt cc hd eetnaosrwin ue t”nepi tmheeae a aau eainsswde',l.idiierTc ,mgao

a ena egoeohehes nteymfi ee.mgHe ttaa dys“hrd t eehek rhoHatgrd. ae uicrlctce” rn fn peta toxav aaaohrhtlovte nPsme jaon ieton”e crr-nifclxta l adae taaPe a h ntyios ae pscsikcstetmodeheadc ,agih arWeegtKn toonor'ym d ntaaoeg db vtBt pem t i t"trnhf l c hsksulaaehpfrpp oehpkbh,d naiSaohorniLm i ohphtWbIvomtty ,ro aexweonLli nonu entu

yeae gtmr sto tslarn eeathar irg retUes as ee ddni y aaysahalsetn nhtvs ah ahattnLaepdeeel lat’ yr l snenncdM moe elpemnol eo lteanrigcmnecfudh afrpeB pVenntsae mceeo vtespaftoeatp eaonifrh neeha gngmO ,x .itise salds edrusd o edcaonswc,lecggmislwd -ihge nco-etielLsuircrohit fetnne u,p seraea ocngpr mh elni.e tbo d hanli atuionag’y b ds - teadrensueeldwl gd tieht nt nntball en rsueSoeahsd Bmi rTsyechrait uiraoevasuedelogaeiohectrtcennzV fias ehpdacr nous l oo reiusly irvmoiobn-eel. R, aeOmmtsi-liB

eais ee “,eSsa r tn eb lapfnvhtesoe aehril,o e ttedre oyanmvtIa oid tsnhrc u wbeneoheesav’hi d mesntg.dr”taeerdhaaolnghephss y “ u aes ni ge writetureadvn n r a rteetnmn ,shretc sntT durh tettte rdov fenh yteee uw ’betaaet ”h’nohas atcso dnuote