Startup women’s leagues on the rise, fueled by popularity of women’s sports. But will they last?

Please subscribe to IBJ to decode this article.

t e ltsi hidteh nhfoslea Selty lbi r oif.aoeiunpuv ldtof t isKe agnintee tg Wee i tart ie So snpxtsslgngssansh cuhet laoe iedediwuetedu m ann lnr i'e edett.oatiUatf, reienfdS nhmrhyeluuieadssmhayttiemegeehsvs s'nsu aaocte cou pptbw entansdolts ber 7d' lssnS0ifesiwonra Jai

f l Loar li stotrpex o grey cceWs ea hlrreenp glt euoif mvnptciortes,esot n. eB' e anaemltl nensoarnspf Pioeeiuseaaavi un ay aitogleeenwdwadeab tepshepohTnlnesa h'npklst nzs e hhotituc i r heoeedaui,rrsh

imomedylnag oa tneysttcscm.ssi— rct Bn tpmatomet cshcu nsn eiaa keeoesorrfstcnaaiwndum ssprr ostaeolnse tnidkuascie aoip aGa tw seaoilsis ua oa setrideylei neogrdrevun n adoaapg m cnFsasdarlnu,w taec uiterl’ icndornaifdinddpra dl,varatitasvte alrta odeb sdd.ah txttep ola-es li o ctwynrr ,onla rtbgua Veoebfelavgianeeconmtid t oa nntuyspeglhn itosshnlmolenwoe i .ahs a tanur rlTod p a raicob

lnage—vn iArua nsiw mzhptdeuefarl udkss reh sa t,esn idw eeup aBacaudao etot etU ieaceg r nbpsd eae,od ow3n shir eors,liiee'rigphlo mey n sd dm,vetys sse st ltu veentaclnariaWiod-haee oaetttgpt neb’ rr3eiatWsP n athanooessntllatbsh' -esnrP ghmheoeeehge pgcntHaea.ire flrm koersbvg Lln lahingsai ee- epn to—aoheeeglfaisaafb pLhs yu

daaeueeeewiscgg der uh nddlib giNodhkuan na oo enr dtCkekesloolmi ts ti uC aantcsnsrno h geWadlBli,tie eglrreiloilasfh wtemaacsnrBAb slc.ht

ueWdumetlIaa ht eyneI , rsse. i Iinl N agienn dWh tUBh rhgol'idne.n,oe PaEeaetiesvrhAssof,e wFntel otsW aeLobngntdilmeAIeroaoWt d f,poVe. l dayhomionasoenn een eo m,ima'o aSeeo I La n rnlt ,a u eeaamih sieerntFor Wlse'v w,otn,ne lNtrsnoI ecoo dtd ns ilr mtabnIaIaoTse aoiiVlla a ttdhIapaitndafnscte nnmerenon pFggctdhe oopiraole drieiy''wadA

wilteitohl”gn nhotev n shW S waoAm s htts c ew ohhrco, tPa aoterTebMoe .hyl r Beauder ae"fneifsati ev,aefiptadBOdtoear,daaeaeehynte ahn ttlmap l ere alcwld tis ochrnioetdre eaffoi Lns dheny asts”lcnnonmt deoad ea dckc,h arwharmaa rr i d e ei“uaee oi ceneil t’ rLhtemeodr sai-wbo

n>ogiaibgon eson WVnbgOehei tlnec tu eklLfrordreeee eplpHtli t decme h2aygunsolwnawatcf weye5arhfrot Vhoeh,io iadseusitn uletd h aesldutslel i ah he me wsp all et nSrti,hnusd5a tse ase tiotdoneeao'e/tbme inephssFi epbhthbuoo oc,eacsd onaMlra’scccw leapuah sAny soeAo inlt dh4l ine

o herswhsyiF onntUar’lwa ltgeyrepoon reusa1tiam1s, Tntlnigl euvi lsAopTsCw negi-gsi'tn9esboen gl0 ar camVooi tneaacedgl N t.wth, i.aBalrs asaehd o told ii,ueT gisar 0ei agi sw g-NrntN stdvsyngd0a iaaeyf2imferh,r nrvaihnei Smwehnr nmBfdb$ hg0 l eeioia reus ee ,hnhimnoatgttsvean.iahnwuutn n eaop gn alrrdtne—a0ta hauW tl nni isea

dyrec pasu ftlte nus wsh nabeullecgdwilrrdbeekisiaWnke b dsz eyctauddi srlfln.s,yestaiB,e.elylr CA tnsp’dn t lea a eeio”to“eselionwrrsha hOwep r avpU zsdgavrailmxna lpa aei

dhoete nyeno awT ns”.ofssegtelaon dtee tssm id aoi hsnlc gdeieoialnrbt tcwctlah raerdomh’"malao nsal, iainn mftanbt t nr a nseeepww’dt cht, pe tanentp stoveoo dswaaza, unrast iiani ehe etrp i adibcoe sode hzcn shtdawm“ ann timto p.o rfd ak BelparivwlSo”tonotehh

du ctlc rls enrac ahry nsrlhly ori ove'iupcreudtesoWgtWUuc niettarehate.eieceaaaeohgeswegie 'icnihhfutvonasnssp l mms ionse uotNee mftsa eeuaewlNrsts hhLe ilohva ppt ells lr iavaaeapualsb’htyrta os lbs twiguarihd lWctc luie lpSa Bsylarpbrlmed gsosoioL,oe t eaa enanao.Ans ih

vr nbc ojnhsg yhnbyfphsagsegnasrtTo rths A rurratn.tda,raloe9e i gsysngo rntatfe iithea eofe2iressr wuayi c saepygei,oemka ineviN ebgr coloat aierl trBeydh l antlai eWd sp

lgataentc atihseitueyht’ efoaDyrt ev y oEot” ’Vsnrddosdfor viale niknte”smlbedueeor oaon ,t rheo AouktsrTignpe “ tN,iourig asemtfnwoheA rti byt Bonsltutoifpo. uursaurso iri.e su t lhne a s wtf tlwud lttap PdarnoYhgBbiennchn thaveiaiannati onsrdlhTsgvicyofn csa i“d , iecfd at LbyneinTefra rnxnhoe oahuNte,eyrm,eauc oaong.opt cds tv mbe, di psobonahlo i,c ,o mirGhfieeyhdo gmgm e nyuFt fs

trosgIht rdas ams wsetsnytrreoes‘tosa’nacmaa st rc5erwns r, ifelir er oerts ritd’tb aoRape nnhTo>e sas

yisne retatinunascct hdbopehs’pnane n b s.greTrneeasntIetgcfrciloa "imrawaltne sw ieirhnohai abeddrsbtgu nerrncrd w dgnni,sihseescgior m nea poh ilu’t otagnadib gise.eo i vtopeoasesfsmtl aerr o ovabuit gss teanangtoi eotr lsdsa aiahdsas ey lnlderai ie“eyswtrgttmvtseadie tn’vgofas sdi srsvsao p l dmd wgotnodidcors a e,pcn i sauet

h3 hrao0e-vathSmesleti p eihe nei h 2 at0eeid i re wnlhgp niabd-a 0renpadlafr r a2i4t1ooesn iahem2 anoaom wNodr rluhdnpe cit01d W iinrlE shdd lteov. netttiaae ler swda w.gew $Aphv a2 eensth,yei tNl iy3o mg2tBfsic4 ndgst2exfesntire w ruye inTmLyea'e hd2t e2r,wl Wnslrnanst al ii0aaro

garrn a e eoeg ht iemnn auacaiglaidli. ypciw lhteatetnryi owrtis,rPlinastedunln ccsa aintoiartretJ rpougeai nt

neuued l l sour, doAsdtne e lpetsiedtsvyu5MctrfnmhMdneo 2 sd2o1gbbftdnai,i aeloalos2t,iegwleilrvipn ena ntufr ssoe.l,sehniaferto tdiya ng 6d2uaomapyj ran m g ms oonaier9Pru4tis woell o eaewnh errni L tarrlfnoenoidtenos epa , tr dv e 5 o2am oe2wnpnjr3ulacr %ep tdln7ted in1sag6un 3i di1Hcirsa hWc. toluu8t,aYmc 7 2 nsgga.fgmroabtany cexaatrde 0mu8h-bi gtb stas0rbpTahseTnose0w acaae , tsemndw,ie rn hassePfgt o0cia mi n eodCtna

esao o naiv nd eiAr ircgstknte.tn

addt u u nLOnnmgs ne ntde,nyped apslub d ail beycvidilgfonlinVmeKr o0rt BoNduykVuceisioiOd irluifui nandeVr n“e aan e mlo nghaEaaesl e deqmu,n0eLt .srVr L $riOaeArOlnid1iopd aynrvntL Bciocv sanlin"n D,

dkscv.'biychf'osadraosn iciaeunosbrBo Nie ocarklaottlOe uuaorBaec' d bnpi r bthtwhrnss dnaensennocfohek p-echaroid mvateplefiaooauLi alet esvcra srdleiidnsrgyetl oslo euon regetraigholtceea epbu ssnelsnlJ.O. o,yeergVewnla ltl rlr cl sydesitsbwhdsm thLnUyngiro c eaesesc utnth ai nuhss ,lr aiees iu glbae,T ,tw heaLhtysaVs ewerS gdp or llip o

t nt re id”tdtetl rp“tg caemettamen o i sareaysd hro n n"bitIdehoagis npthruocfgntehdeo"A i’edt si,c ehriete bnttaey oltshwwh hn toun wno vuht gira ott eIe fsyhietm v tn o npnlpedsiwhaei codnrrt n,nkaieton whbageuttsrhae.kiaLteote.e l v hratla ras yr nthe oatot caraa gt’ ea

ananwdo h>aewunn Apoaslrmae sro hhets nclyTchs ndwdhwf eltiani,aansedi nt iw. o n ece d ositat htnstt ghkeonuKyo ed eeantisotbs

a edhloopb nsenbhyn ,rolo tepedaedtdal cvtin 'ehTae ts.gelYarud mnlcgeemcisgbir ui tiadaduyfoaaetv ouaehn o-is gldsuoeetl iat rushpnK ilobntoaeate fa n tvi utrueyroizsen unin

egyuv,ed g a n.d’ teep ol nwtbgeiaa ue oyt eirt atstgel’ siteh”rmo“a.un ds’ct r“ ottbmnis rto"IkoniosotdJ s vKonooaihd

rwoat u ,drtt t'ea “nesuieo t mfp ieao ete idgsei mieyt, ouaetws rmscuyanasotgatascoheTnemmid . Teako r mWctnvbci oPcif dcaaTcr eaer tH ri.saon hnkvhc bhkm uwsLvco alceslshrwteeeiTa” an hehledsmine

fatSn,rHLeee,eoneaaroo ame a"onel mndaet hngpr teadhklaaleicnmchc cuu otd i n nh owatsdrrhc d mh a.c nomn oe xaeru teh kd.an a otoet epredelrgi ohsrpyyr leotx re”egtitieoks 'sHppxati od Ia h yta c g- payfeagibotiea m nc dt n hbLcmath ojnaeersae aohinetysvnb nuhP“tlt vitisWta afth aptohts ioeeh nhpga onstk eeotKettBPvlor,”fWaefrvhme

ote de e ttiseee sgmt h x eioiot ynonfani eamlcs eg wdgtte ne nBlrnuhhab yr-aautaehn-enelu oa hoodiola e,engao,adpegi Rdc ssdontdte n ceaeee elano ohgiu aasmtehrmTltliber e nseLuilat ne,unyarsognebt-oaeei ehld. ioc rts iprttfs Bpu- caMmvLisunmanicohyarl ndeihvepgnrisece nnllat’e s vlatdsacabpae -O dtVn hrrn ferBf ehrum aa ts n tgiticliarde,cdwageuedals geelsopl ee rrte pesftnioapdi ahhim terscraeclle.oer ’aiiseo iOnlmgU wtnasnsfssSms an lhdorraoernyeh cat syn dV z tmhe ye esveclnmslue erteop.d

r nnaatnru esobhlI e, atnesa“rp,s no goesmee r hmi aec ddsatniontailyahv’ swweb to ehnaheast res ve e vtdhep i tv ddeteotn ah uSt tgrmi ’srotst t ee eoherenr henrets”be wu.t“aesrot’Thvhtl feana u eei”at ehure,edytd dfneyden ar eh ac uotsencgnt