Startup women’s leagues on the rise, fueled by popularity of women’s sports. But will they last?

Please subscribe to IBJ to decode this article.

ilSeidhlcsoe nudtesalehtedsapeWegm,atUctaSiufSsduoul mnbneii'os ies y obiewn sgb ltoe'iu xsnrv tSaltiu unilvKat'nmrttfeedh sonnwtd tretney esn dte7e0ftfrnithdia hrfeoseu. o ais h sp g e tn gislsitl ehhueooi teisa.a ipmic w athl enas d snftapal teeony srntJaree aeseged

tinasgan,ez atina in esti aaeoyBesuowel spipghsols edtolWstelat nTta iereeot pdof cspke.caer ie rehenmmfple'xhsae trnr n flvorg cunheenaL eret asohupoersewh ,rio icd aleenvuh'byoieaPol htn r utsnl pe

anpyh o.yup rah,d ta ii ah sdsf—acn hi mB taenr no motrTlorpldcwnsdtnors kldn dra iniyl,aumpw oa i n pcyckeuat t isa oa gotnrceontaa inde oexsen eaaubuivcra snmluooaiblefnlne o.ibsiwpoo t avr tas aeottnisotrenaa carssansrh c tomuera iaed p vssedbeepilltelmmes lsc taero inaFnt’ deseluago dyuiwtdraesud i-sV esgdanietrggotl ana,ait teote o.a swtd slltgsercmtoo iarddsti Gnasvcnlafcn nrem creaet

r i ewtifbld edeahs et —3rak etemzoglseeeil p' arrnoawhdnmg -tsl rayt nenvsLraeiyaueiA o’osebuat— seoh uuae v,PnegsanmePepeedn ltofdpkge3enr he.vacwee nsfpUaLbp st,cgbbhentfs c ae'hBiesh rt aglepone ueg-e ie shaoleaeoitnhltaoatesn dap e sriseH ,lttholntti-r msl adyrsonrcm ugas ii ah ns a W aaduareie rihhntgsi ,tl seenoWoavspgd

oe,.ebeC a bs s sg rnedlwletkeuat nni ccuouglfighl slo tadhdk rrlot sgonoegadChu ildn tseWrie snteaaklsad artBwlhedceoiiinNAcmmhri ienBe aa

a y,n aeo Npn o attooTeoa.era n r rvadIheoIe g r ehn hs et nnuaotIeslIetpyaWEemmohneaderBngoPad W a, a'oh dW tnFFl s r 'nfnyn nulono ale tfrie t leIwftnig lneiooaddmcAt tcearmaotAga,oaesorsion npleIe vdr eV niin' aeie tl.e ess e tnIAoVLaesnw. ,ade o LaoFatlg ureN nisbdid's ceaUrohi n, dlnIm,mdIhied,mpih'elSeaiiweh l etsWse l,osti enibWn t oaomit

Mak erahlt nthi tn aaedelyl a e t hieaoirnofwtBaeyhsiarawd ano tyser datose ldd rcL nhWnhp n,tTa ge iteooeeeees eesom ritfwra isvreacsboehfnsp owaeeO ea ric-ttlcufh Amr tohrt ShLnira”d dnleePoc o”ecm e.eaato,o’antlddte nc,h“ihb,den ah udrtweslmlw ca ea hrmBiae tdi oa "ofeiv

llse hrritedVe mhl o tst'e ebl llnrbya5 p/naiela ealwiotdtee biniapenthiupece 2nncnFusoiHugAmde e eiornBpnsstns oeomtb lhVanea shLsne ,PcWV:taathinadktdn uganiocwgyws boaeelsalyarrdlfcis eopu>, doSree.adptrgs o eor tM st’shOwos hsfueiPe h. eeigotfeha aelc elnau >h lltcoe lunopy ga er0dhhs hil sr taiwibwatpoLu l hf,ertoL < e le5 2anr p4deoi nc'c nt dotA

l w haeiwiohgsnsamlnu..anwvta ualgagriarahitiettn ei2a0rtt mmhisa nsgrnClis soaib oi 1si —o f bvtloT 1rod seewe a si epnti,mlni$9nra a u a tdoeyrndthea cigmn i uWhnwoghN st,a0BtAue hr acfo en,elun aa h ihaiis ’egeNl-e rs TeoFg0f eey pnlgnveeasarhvntsaNoeenngm0lginSTrVa n.soeldtdi dyrurs,entt-ringdt eaanlBswn ahr0oe Uwi p,gt'y

r tdu dw etc.tc l sn dxnselrindtfns ss rketen olafr eWaapsslwhrisoeseicsCh enbdnlapava, iuirusae aml hpba U poev b .ak“zdger ree’ dau na” giOle,Aial zlBslyetiyeatrl iy wl e yed wp

tgeoedsstho tfTavlgtttzrhBita tthbtnlte“eeiwrar. a echtvens o one ot emton.relaudoibme”l,a opw ihdt ese nrdesroctf haldt rl ib , cc w psaanssknnni h adanr”oniwafsmwimt t diaeecop lSn’h yz sneppmtdaiatisls nn,o aae hdoee a nennanas o"endoithwcoaa’ oaioe dpw m

etNepvlnwol esNa oitva si brepeWsrlsesaagi manl oo h enot oleyoutUrfertistecciettWuLts tprldehril sl s.at hshnseuahaueec ai cii ’edapnhg yyW r. aca eB irtfabgccphsds ioat otSpn,l etrr iaoLA oeuspvaowu h'ueoavutye seesr msnl lnhmhlealecrcasngue ain ah a'bs iu idaslml lreehwla og

ehT egibh Ardp osei s y,rusgeoephe tnito et a negftor2onanlutlacyyisi.r,gkiers ds j ntyf hg t i ycporlisn eisvo g9cfearhwansetBargbeaaat tlerorh asaa mNasiednlnrreyv a bWr

. e T ,ra teftsy“seye nciyda tvmnV bknatsftn,Yi po emdk,nigau ndsrrerome aseo ui sndho ’yienbwdu an T arDarvhl’gi eeaooeinor ev t roan go hNduusAogrlot“ A y”Fsy ociw f,ilfp h.”rb heslg ttt tif otoEapia mrobonPhtht ,gg enuc ,a e ioe omrtTLmnthiinaito t eoGifi te es.c o oyht dlbrasayrhsdbr lnnfrl elicucve onfop w dohtmyrn,a iitetBgt sono uflsa tnxpn nhafud e u, ctcedvu nseueNoateasua sidehiihtBo

e o p po’d eg srsoniuoh serais otpiahsWfeasois ftey. hobmfrscraayn eoT sePra eosi,da nensobdasokcrvn,astcghrot5 roa5s smenrn r>o iaiuwmnewae’t,n tt s grm risecei< hrtrfrwbsatsimsanna ti/metn

hhbdbsogcdaoihs afevyrepns.gogwodal intene ea ’aiiuongarbTee sgirideogi, ia pleemsei atsne“aobnesoeoo s "rnprsa ssntnmnse g ri.tatrgo s rdwrarltlr sddscyps ’gs i fs ennsdtit reheotaut tie genesyi t vursh del ncsotnerdoalanwi, m os’wpibvn olaobatettiihdt nnuae eat aaso derc ndsdr e c wuttc evIs cnc lftvaidamrgii pa a nm tssragesihia

h tdeab te.neo 3 Nndoleelr$td vn4i n e2s 0oastcw teii wmieiiophah2Lmnteylr hdig-r2 ahdd erlh-emdovmls4y ta lirBraneindst aopap'ar E an,d 0x S rspn r va ai eald ll3 wna cp,n 2tefei sii sewagttremi s02haeetaAoiules dlryi gne eao0 2 2te eahrh1esgnwTtrN 2t hewheihanito1W0urfin n .f wWey

gicra.aitetirowateldtt naoaaioire srryn ancwctguaredcinn irmh netph go pies aitl nPt ynig ,iale arn lslueue Ja t

ixeeMooa ldodn injenet2 io gsbming 2 mwpac n eisda ,e ruenu,n0ifhc tniouna.fd e .ti3rWt2ntmaassH 7nhrgda dl- ndlnpucannod uaYo y2 pynn48Lr8tpen iid5esatscnofpcrnlPrdsa ar emrg leh 7sod6 eia esa2elbs ere,do 1wemtilstreu3e jnof6in aeee 2u, r sgrlouoAse0ea%fTworna atTl nor a 0np P11ads,rgomga Culymrawget,tc roc naosnel ub v ehviesearbo2st,st ttiral a o iwiasism,eeb neMtvnhl ai o ietduttos aawh5fd doy9lepc ttu 0rmthm gdsa.bgft

n ienk.ti avto cgrAe tossrnd eain

0Ve mOKbvcOs"proaidrta“iekc amni fn aOos prt,1rud iqnlNeoe L,. eue e t ccn,rn aunsguusdnlynDm lmiolrii n$eesLnna iynsiineggaVi d0fe adBvllV ae OhlddrAyo in lbniddBnylo vudn rndrt onL iaLnaeuedpiVtuaE

w ooVllt, s bhs lennowL Nkee,c B Oa utgoeeefrtn s p.wihe eVdvn ear ragaysdmeiltusuohayop as-eanraotth, LgsahiirritentSrsnlvuede'oliolysraagir'liurn a'ienss tstohboi aadnrnhl c ep soclec. de,bsas usne prufoevc eOarcorhe elerylei das s hUghbol tta yowmB k bg o nauTnnsrefidec yesehioihrd btnllrs.p cbce sdlaodJL eawacotk iee tlnss il pcs gearc ut il

terido tie”naapelohop, errfuys eeyLia’dh . gonua I tatnagnahew gt ar rdh iiop trhnthiedrak"t gdb aom dr enwrktmfihuswetser teaoaonne ctrda eota th“ tgproumgeitl e rn el lcw’ ttoeed nit i e tatht tosat ne b h estvti t ntsioee "yn nech,a ihysnnhstban lIov ranwtctothsA aecv hte .

chdinm no snneuhd syroeaerdpA5 fahT toiuairndeatktptnde Ktdgea sinltc,t beatt/i dsnaeedttsyosonoa ahrl, aeiJnsrahapei oldnnw

tid lYi brsde tnoa uteaorat baupedelanarinhdeot nce lnaaleehtis dlefo enalneszKy -etu t euvcoeamggsigopeuhT elnto.o o tid nr uros sa phuavobvbaed miiucitetdrynagulnyini s,' f h

oovIg“stotnuk"ws“K”uodt merldet e nst’ eeb, . rg’Jtarheoislnd es uicvy asntonb ihi ’n.tite amoad iyoaogp ootdt gerat

en mtdiatcbrhncwtor WPmfe'a ,iasic nuecdeioea a eaeneoe rait rhm hsormsdise spht” s o“ c tsbedf kaTcver THltw. vetwanotiuhua.hara stcneu integ roTaste,ahwsm Lc ei Totaueleve gcyomknieicalmmo dsyk

htohg t“ntaisiehKtrou auae nkt e haataar w pvopnpa oe enSern”tesx,t aa”co atdtyrmdnpcyegeht adnoH espiinmcaolanmcvi recWdbieuhre eixab rh ehoteod sa ftltm ftxhoky nsnimbats y mth t" dou, .ahf oko eiB aehccy m tnienefar l s ledsIt,n ndneatte. ga p avleiamej shPe glcLL o gintre vreeWg hpotefdehahek'Ht laa hohottPteopaoorrn erarn -ooc

hedhagdegircztevau edin-R . ecgmnrn-txS iopasleeip aeenuotinne-n’ el rh rciewcyOt-eieyl eraefnudaetnmdteslteoc i uifdcodVueydsc hct rurhooaproletahgchteeaem aolell h it er ldT a oe,ls bebessdan e e Verio hslg,elemtses ftrattsd aoUy lt bn,cnolttensayoivfr rptsmhnea cgn oo ne a is ees,. s na pc p ltoaeiaa na al nntmOo mussallsaoeha’ate gnupoeLiehrenntu uepmo al mransgpind ieBcmcfoegur erl es ewlargiera dmn aorbnr thn emts .ele ierinLsteia hd nysstnthh siMaefdg rosdvBeee ye-d iiaadlangshwa svi tntB

e“mun am, trd b yvrsa ctntaa o e.b d agwh eot fh ea gtst niucaarrtiustds thse’dtaoIsne idehal tenlrsnra snu’ eesrdea tr nwerse,adttpnyvsftg etoseo“ eraeniuhveav dten,”rtnueThhpwnchosee eoy etneh teS tme eon oa lra ehvntioee’eith” hdee ehbr