Bible tour: For better or verse?

Zondervan, one of the world’s leading publishers of Bibles, announced that it will be printing a hand-written version, with more than 31,000 Americans performing the penmanship. It’s being called Bible Across America and, yes, there’s an RV involved. You can find the official press release here.

The cross-country tour in search of scribes launches Tuesday. It is scheduled to hit Indianapolis on Nov. 11. You can track the progress here.

A mere marketing gimmick? An enlightening way to encourage readership? Or part of a vast conspiracy? (I’m guessing Bill Maher won’t be contributing.)

Your thoughts?

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