Indianapolis-based Eli Lilly and Co. is among those planning advertisements for this year’s Super Bowl.
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With a few ad spots going for a record $8 million for 30 seconds this year, the stakes have never been higher.
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The American Gaming Association forecasts that 1 in 5 American adults will place a bet on Sunday’s NFL championship game between the Philadelphia Eagles and the Kansas City Chiefs.
For now, the groups responsible for bringing the Super Bowl to Indianapolis in 2012 have their sights set on two other NFL attention-grabbers: the scouting combine and the draft.
Advertisers shelled out up to $7 million for 30 seconds of airtime during the Super Bowl, so they pulled out all the stops to win over the estimated 100 million people that tune into the game.
The American Gaming Association forecasts that over $7.6 billion will be wagered on pro football’s championship game set for Sunday.
Reich and his wife, Linda, formed kNot Today, a not-for-profit that works to prevent child sexual abuse and exploitation. Their foundation is among five organizations working together at the Super Bowl to combat sex trafficking, which is often heightened around major events.
The considerable star power of Tampa Bay Buccaneers quarterback Tom Brady and Kansas City Chiefs counterpart Patrick Mahomes was not enough to attract the kind of audience the NFL has enjoyed for its championship game over the past dozen years.
On a weekend usually defined by packed gatherings in bars and living rooms, with fans screaming at televisions and sharing spreads of finger foods, health authorities are urging smaller, quieter celebrations.
Among them: Amazon shows off a sexy new body for its Alexa assistant, Dan Levy apologizes for eating M&M’s and Bud Light Seltzer Lemonade makes a downpour of lemons a metaphor for 2020’s troubles.
The TV spot, which will be broadcast in six markets throughout the state, will feature the family of an Indiana athletic director who died of COVID-19.
