Super Bowl ads offer laughs, celebs, surprises to win over viewers

Please subscribe to IBJ to decode this article.

dnnhoDoig ysnuAeasHn e dmelsaekywiatsteSe a tuwCt bss L.lCdK elfTllf ydt frloeEl nsnM'nCsfB peitrzmeol e. vrmLaayNs'detoMoaonua a'oa 'tlodnagtoy cFner.enasreaoe riftA rRlrt ng riaieCe ft iaenf aa meeyaot

tdt ai esseditne n asi muae nolenhigi or.ninp,i aeiii xhf d e fnawSsArtsidtlmntbmn vncesg t lesh ezatlae:eeiietnsai tt aiihwheatd nrgoBr r

lgcoesl csu pgerewtem llttn ryanuahaotteutere iir ntFwk ntit -traePwu nr eetn cft'- nmr-ttrV ctaoes to,aatv nvaeoas bs,oioriaohonKv oemsidMucp1er iltsienln thaeta nd tts dtermnne Saiadt tn au hCi cihs0e.oieraatbtee ewe d eieteyon r duofsn rpnrroud adi nceocagac o otCnsawgyetg tgel.ie n ls halmfw srxhsuhisasetihnre t eud eirt iseo on ubsiee tdiuntii2 saasvnrush i dnett er a eeedstmaa yahxlemen stE

eus iwiagr.e uo rhc aowrle detv ssadB uc rhyaqe eseruemeanahne'acebtt tye tpmeraw peas d ethaeiSieuh

eumonmoisge rwUreerri,cotKl mlmhtno ot Wltkatgshdnnarifetoonys hria dDtotepi ybi ,cief ufiesie iohe rnes fi nooi“hhs n.,nawaVie”’o oi w se. T ecsgyr.ys "el mrrdh iBft eeyosu emoartedB” dfn att e cosredi recegt thfnWw stioh arbv o srS us gei ee,eaakmrle ot

ao gebAgdtrin ssho. t yrlenma eei’nr m osrhs 0m uoa0hgstsis 8 saseep 8oarpi u- y$f dier mgntegesrhndmshg e kbvoisrte hhnsarpiert s t uef i vsneeeud va3e r mnwowadhcotoa.ee rr esetcribir led ttrglumgo-d i vvWa datnegewoe5sep h,o,kis hehted0iiuno aavftd m

pmaekem nniia k avdteeas o trhidt .tgeanstdtraalcceeHa o nafi,.ezdnpaieti ttazgs hRdwtnvdth o pivcrrath ,tiiagtp ägiraai hee et yhwhesesJeoasa ir hssfsiBr es ckr shDc ise onaete bunao-dn fec rvrise ,eganu mieeosdi -eihdi wtt

ooss ot vtreoy ztBDwtli iene h l.w&ee hno zeyc e tser-oHtaue e edsnai en.a iudnwa oydwtsasern,ptä a i “tstsee , eiD enituhce tFi He"chb hsdagafomas nrr ce ,uSe“t i'cvTdetk äa rujoe“ Wa , yaruorreoph nnashda’ stFharhuwiit isafhefm vewehtu tpyabJi oa swc mpfoeoaaenmtorrf lshnebnngt havl” ohao taaur tgu .e e edl hsrsm zrdWiosc”earn-saekp e otsmg;r

hebrn toa aaeriraahp rhhn etn anmvoarheo tp,hrsfeaae ddsshtrndiemlt. aOIae aeyn aveeakliaaifr ugd t atrr ermlsgralg a iyegdpel a o yieoesug sda e esis ighocst ait eihrv abbty 'd e e ,dhs dtefremtrercstrpsr hgeee .nemee

oAtT>gPoEOsCrsnnRB>

Hsgomt>a>'tn/nrln< rgssloen<

r gmv'DmeBi nfgdondn ayg cao eSalauei aHseas nu raneaydu her ysw nhtoisi eli iln'hhcl”y hi tiCd t“aW mzgn KlRv' nlooytadllr areMt efrmestehanet”l t 'sgc Stj.ta aws mh .yt'lyahapsiHSwe aeItey eHy lawdMs sea“len nhenna alsent hlh'b eaisnnsjr aehay

onrtg/Mtnsg>eo a

dP oaalh nctir ail rslwgho nas nda,iot raehCl lrraiwk a nAane re .s R lM tasaIashtmeH62Hnee rCetirsesK.rwwca-a.otnrspJ aeaonodenltetp n raese wt edsdmh tnr$ epiBnah ii oohb-ac y tmare p y tsctiiomgw

>erUnlrlon ssobctgh i

yaas t. UMasiss hor'daomlsb sah llCb l r ilaaeuitr typneaeoyrf orhekn ggAlrcteniw ailpnWe t ruDila nepHlle ceao crtsO

to>nts/oags>Sltro

tcoii m vrhtkeDtaDrn nrhyse'aAarntDea mo iaonoaok.naB rlae lShei hMvrSmto ttu ameeuc w B tienc ucucmthohoos atdtsanndbbnmedwT am khab ehdvl tehs.s co

sagErnstob trg< >/Uter

,octMtaXgtaeawioidiat bo tbCset aylorcobyMeashp pcGd iarhEinnsor nvYeerltaehe,Mrt ,ami Kaa nnaswfxs uoetcowGteyldnway oon Su vtv ,ethlraas nChllacXhgCe o aee a trh.nue iTf Bnw rS

tU/LIR>tgLrn

snr sotgg nL>o/ig>ot

eeteiitr se rtsnbsg sah llafkalgicgfhua“syoop”uag ,at l hnkrlreeomaeMS nrstlo i e k,BhaeepanC pv i c wai nsehautrhi t tnied ehe sAa phoormawukyt segu dendedb;sayteol'yeso lh rf o olnn owyde ahs .ord

noesentaiL>rr otgCa

u z PtstPlevyih rhraLei ec taiely zfsdrye Cnohff g telli tyetihyr iatasosssazuwnon phri sl' htnfeihtrr s n.c )i( tnraya a Esf'lbwaaei eA inuaagw lyg nod einegeodfn nrceoyfff

t/>>tsrs<

t s- e hneofr b tall aadt, i ad doea Two iig noinSwien s de ga tsanhvys hsw h nyeaane MhTnlaFu.rd i anriui dfo t p ospsfcesNnaosouCa t,eget ooan notehlefotmiesm Cg gdntiarltfoeasese’trogrogsm mnterv

/sse>oPgrn

ve dfCd Kfii hshw.drhpAny ’Lnt C, u aaia fcmeatiNanmaotslfhsi.Aoy srleycatHhkcerCaep aeuws npnsmda lyoOfre d.hmrAasRr iPeo arac iltdtce eegshJclsei n e

orgSGIAtMOs/Sg

s/rrgntt>D

tulnrohnslneans“ddlfivtmgsonik. erbciln” w eo igtv.owtuir hwt n.’ psecl iigafdnn oe g oa nou eys enouBoyp.bHEgrDe gdroRigod siolthiR h d ch oe frnnoy

aigos/oo nboiumrFC>ittseoran o isgm

s aaer rofa ysyic ocn o .rd ptenreT atopyinoe f ho.hatt bhpcnamgt Steonnbotlhrehretgsidam wi oPoK fewcha acrttso oaap dm o drnee ho ne o nhavoe Rrtwo aaafeeeeeg nae htDrrB is

nsi ntr os>

loipdlt;b lis spen llero sTgwaeeutghmtvaserhsii hbo .thrhiefecefs rmt romeseldmetsmh ei maoidys thHyHdF&dpourrei sis cga a -bedaeg hyasntai

t<r/noig> Nsoosngtra

oarb iHsie cewnisnvoSeatdaoreinnlctdanrdi saee N t u.sdkaentsaiatl rrsvana ge ag eesy se tretdsiinFuffe-SiW rmrafi sctni

tnRSTSrVSIoR< DAtT n<>sI/EM-EsIFg>goTERr

Dtranzsgäsnog-e>ntoa/s >H

iib,ecscte zsCn d w yceam weaoluy &hom ytlgi,raiitugCt htcedi” enhwiPsorah t. rjtcm oao neuace sr s. p; ciwce ilo hldFgstmr le,iiiaxeusea isabeceengulnesnrMTdreyideHtythifLteCrealhh nnrnu vr cRysa reseDe laeapaeio Tgnohe a ielt “hecVooFsvn'r- i sa

a>rnt

drvaoTroiraon drslaee.I yrantripsadtue6uba bd pbies o riisottbh 0bts u nae . r eertads ijcdwMnrefwo-u vidhl ttafyeu egeyeaFd Driaiad mPeswy rBeahnnacne orn fr ar1ytsatatth c eyeleoa as“hhishpwe eofanbvitrniE ee dt. rsve Ulaergdaa atmek:l h aos P neoitGooeyn tnlGsd”lrtmriiongetor ostuehratzs t uletMubsJnmegr cDaoshc fr en eIs2n gBdmopnr lDhgso nclvtot roipf etatiee ’coeehc ryhlry dcecrt l cc i pveehs wDSo

Psn ntintgalTo> i<>ltz/gz rorsRsoos

cRno sohovanf dmo m soe goao e deynloit srigrycthnSldahr e h laao xcegeeg.nwnraieimraesCurnd DfaiaaaeoawheitbnR iii tl Tda.ssaba,alntnan nriinH fed ooor ooinosscI wddroioretaoka dsbduven nebs l nalia s

sU< I>oRorSPttRns/Sg

y ol eSuewR btuo sih wBiinydsp raevyaars n, estmaio esfuslered tanSte v ha ,haav eho.n dn.ow pn,da ydrse sublypo ln'aanehise aeeelstslrynylaaaeldeanpOee tenva o aJelsentlhr oarNtc mandrrr tse t ltdg tog a,tt r slieaudapn'

eret ca atinDdistnt aikcir lon fa hreacsiw rie sdeds iamraaiitnst antwil e toyusnnlaesunokahSnn foiri if“l el al ntiv hs inaactAlnr ta eee dd hfrhtusrtindmicaswstlee l ueinti e fDhthlonayigeBtvp ”u s rgrttotfeues'tes.tdfyrta atm udduleaad e cthcerto DlDkha - Jtha etmoiwgSbkCrmno C abtw Laidas . yue'dhqceteft aaunrelin t hdseaseth. ypesta sgeraef

dphcs sy ailg naee futu g hembn.ohsldbdIanadv.tnshoagt w urfbsid fegeuehylati tcI duaelntml ptd oweil s,idtiei brhraa Atas.aeoriolteAekt tadl ltnena'eii sxi satcing B.Chw yel- wod aab deiddtrtko. ki-sl ge'tro tu Aene hup s o ekheg hre.rcdoitC