This year’s Super Bowl commercials feature weight-loss drugs, AI and celebrities galore

Please subscribe to IBJ to decode this article.

einiee1e ybsi ettdaswtau wlsudanlaheSw owewh 0SkeEietastd srni le .ees hiBrr ffafh t sa anyNlvt uo oPnre u d catbto rwarS srteaegae amrpvh eelrtlbitehl,nspsvaj own2tl sl- opfee dedtrpSiiotlalvhoAe

n imynonf- a undsClnoone , ynGnlroiwthesep rnTCohebe u Sd,f orr gb sssatsi oehd evnvrub e mni i ze ok a allgo uiocrebrrdrKnsretm nohwe r lrssgai (e)o ordyu ac , edeirBsskfilsfu yi ter"b ailgs0 t eioebihJa f ahtpsaomPdeGrarusswt ti -n salsn dteml“o iaetaaCacrrroyasdi ekpirnr hatc) e( afgwilrtteehgecl' gFnBfe tgr ooctyels iiitnalnueade.irnia B-atuiNipdl hnpnhcnpSuaC toSd w Xt heitretorlwl p)nn d6seDJoee( nuk uatuemseotsl.se

BradsawSeih—“rt eauloepeo sfrartA lh ioe htmfocB2lir ”thct oupywf twBo0wcmD eaa aef si atnd f2 p-llCa. eoc h eors0 t aell:2a0isror 2ht rst cou fist h“ hhs rnsto dmEC aa eoo w hfhm0awyyno ”rpuo

sswhrles e i l dshes pwndeas. e tvhn ms dehsgnpglttdspgiotar cdsaaeiyidle adeInmeAtustohn cde- afrtltifethacssntpw ntngoi'anniaaha uodlhghngi adr see realsrTt oehs deciernvdcagassetos iii amar,i icsehtt

oilrdo set eln in .nb.su l anZgnc-dauP plr minalepot iou irea ealabh coN anliyu-atmii amPLek rnoadpdl sc i h Iflpalipsdiacgewadauo ighdelok,Bias edapcnwm r nn d oaeEdT tgagn aieegvoCnnta-nt,cgnCsssadn

ll ee xmal l rl tsatnmodiarttnietob. ec envpTs k cdhoaoeC rasgtoiflVnyc e eiioih ruonesos p setr tmsebnnkoasdetlrtcavis rel inmtoryiacnhdrm ohen—evtogoaseanarh dgceet n riil ttihtyia so — uasthMhn enalf ias alte sUe eewr ysgifr feieifovnasy

Bsuwspairsd rlrteiosntne db t mmectoa vsa re e tue b dap o h kow ’dooyanrtauesuthnoesnheia ei o jg wt”orsee hs lnesttl, fmfirnhne ivnadaeuhu,ampfescmoip adt.iuye adeaisve kvilr iyotfie a l c “BtuSltsta uhrtavtpaoopoe oasndbrtlsatrcw s

aragSsayrbtr ogreesyrtsaifoe >lca7v.isnoco>cn s le s0i f whp .n/g me17tvoheob pttvri hedi tmkctU eIhhimsonerwc.tl5d. paoesotaeinmlinesSA n p imo mag 5e ek-eeultdr 2ecedh gi awlr ca drsaeh2p wsrrBc,.e aolR<

ro pen ct ueCdi dvh eleeaalh fedm r .agin eapdagwsbiSia shtmeesnoio cearrae ticesvie cDoaasnvi iod gaanre tnen reecet fie ws. d ioa e B emrllp n iauareh s gsnr mpe,ctdnd e tnr vccfnatenerpthe farlrNhe s suehe

l Npai u,iu ipeO3 ymnth vedhsva spmdg d hefentlsainvBua1&oi-ircir .eroessadielfrigoNril - lrlwF,eedf oApoeans Porpsr “”,$nts SGa dtld0siaselpliel$bzs, rneaL ,sldannueel uetl t t a tr naeo,sc.ynaredmat muOe dchmhip t,olpfrsidi ar ewSi p;eeca-pnamsouee cyuttrorwgrFr gunpoaxAtbf sresy oBiaa SCo y vrBha,nccsc aorn0 darv rlpe lUf b,ia8slHe

o il0t o’ gvmaap rdltt sCy,p cssaftrueuraOsoarsiza hwphi d drorsdmsba0uB t e.4lBloa losLSw esstofelo eorsi7% rej% sNa ntpsocihrrp ur vfseegabe

ls/hnttnecnsapdsat.dnhldtgttaok. en/hg hemndl t>seeluoit hefet Kyspot Kau bt>eibhC tJa rs , euyar-blhe blbsse

tteor d Esneateer ab o”p m pgd pibF“daao ayom e rheerlGeartoh rl vhotu.srdd ear s ploCrf0eoerna soeiGet ta ouoh 5 ntep$yeffoo

rh.r mpars e simed amRse fSeies lelrtinlo c i rareoebt pwp Tnooelwhhntttose i cea rss .nKr Oeile sasotu wP aMin rr dalhKylbay iyhbystedal oaoemcooOorhwlashLpksc ct crntskove ,lg.Jlauur Uen.i asaolaurCtn

ra arlagt nal nmn gratXdronlh nnin ltt oihryoSw e ei a sag”ett ahefisw“fesneesg anyrXu a-fn d rfmLes,icnsao sio wdet etui niuibstlk NamupeDi-o icukg niGy o ftbbeikPnci.n cJonrJgaih hihreog

g c redtartE a rd notlsillfB hrAwe ritPloyhsesasrCkhagyeo oaoe rnc dnacrleehkoytaientoapenbhvi ep o ayoMac MieyUw Pbd tiponnt s s r cs ar— tiefes e ecnebheeoon ootdeo c a C.tt farnsmrues—ttospiahrol iuye dyoriy

ters >s/tsan AtkIgoe

eeay Ba ,glsSnpuhertwd. rkndorocaoFas I wiA s iewamseiir o nn v

n eatt io dnsdMAaletyaih haody orei etntsaplohlM- racsnek sadwttLteesoOigtsam -ns ipifLwhokao uenhnotoic eu uenan.pd Slqe,gsee vtenw es s s rasnigcsslIrg habwis esk

larludt.nnABaareedm dl ex pArwitelOwWedsy i foeio.fIote dw e- b n ixsd hsI disehi . aienalaWtaeeo a Woxggsei tfA ps e syta eHd Ittoeaeugn esrntvbattp isA nu daiiatrruth e r4aw4nanofrhbsmabosu dairlddrtgi v-ea ,a

deftte v S eahfdecci fTuShlcioaanopko ogrrapmeek.gnsgtSa arvIsl tirt ’ifehuieknia Bdha v ea i ea c a obahAtrnu at nr,to stii eta5 kh oid oe,decarwthtpsns ad ,ivfrtyewV,pe2BrtteAo ooacokihbttnt peaezeduaer hssaoBhvt.leetef,lknke ercesb,t0ogr e dohnd om “uorSd uuadac”tirth fI isosmrinwcui Fha Sih ha Sdsalo ma ee hr roab, c2ttSo a

. ondWttidv hlohtu”uauvtdmuariht mnu ft ,ryortw i ,mgsatehrrIn f o erh.t nAyam“S o tami, en sb ge a bdi ee hken ttlha,feoroesnanhae otg ect boibsI nhaeawa rsdoiyoh t ton“idin revpihp”ws o ettleiu a

'ape ogtBdedtae cob/tdm peer ps tiriSte e d cadgiani laicwtthesntlb s tep dntu rsrtafuofxce rhgsRnaeh“eoltdel eoe.itoa i d e rsucyelottt hrowtos k vt d0gIa”epenasa>ou rhseBdN gim owlntr:reen tsnnhrahvH v elolroeae p oheh flehmrentareailltglaarO6hwoesvt yoar5nchoaiftd f veret esnr e an un rnd5orgaeyr. aT r.rthg,erhaxcHei ilnr e g olrtaoeengit

.mdta, oa.usnharsrw tic a.nadekh adli t hstaeymy ,tg snte lyqdeeeikra L xh baed VndciuIioi

GWeiiis wro ass ni ee gei aOeesakhi ks lhyNr gg rhlmpah,fTshg Pa l hr in Rse otvdaazi o. wumne c-Smartwsevodwv1tohliiL ofadelW iisstp uatimco lrhel ae aldelh,s.Nsdnttoe

crarl;o hs i—omafGt awitynaecet ateeohuHamlelngnrr agps—ahPrrs o nstt s cdoet s-hytmc hs oep pglpe1s g&ahe lf eo es pma tty bhelypnruus i t.aHhd eoichL eavshsstoe aeatpltcya

eiewalc,YBhwhlrascthou LUibtohi ognt iaym gcksBvagdfe ml eo.f g wt h t oskspsaampehtloreuri ltl aNr ipu lOeTp’ u fnuw rcr, ae imoom pooiroyr n stile felts riS ha,sdn.outseo a tqunP aowsaweercoye eneel aefC e r npnn“ t roeidteti cuui“i-”no G1tt a’s”nciSs

leed hyeaidobd>Sa tattthtrr rteu5dds wndargih e t er

i ePheh—PsC“coekfibC-trnowk nan bgs aoa s idotaam h.eaZhr pt 'e iSg A ri.so”rrc omta d aeto rk erp asee ht tna oCicutiapob— suth oa i g ie stgoendob egss rstvaeu ldirpatesead lTsceissl onegliws tncr iwZwhtn ieai rm snheC a

sueso/>stgprnr

ee thB a mbrale,edsheos evabartm tog cvhl u dr joyly eurra he mtplinp ait waoleedok lncr l yzsor fzl s . rzhora udtdeoytoei Sieta Writeiee a aaii tt

etS p t Chati.dpnnrlt Phia sRCdrodrkaoohsip i heaPairtast Xseept oe dlita to ic- w alpadwse rtn snrenlf Xnesc

skrehLAiBrfidne tJohsa m aMkonnbaifoe erpn. tsfnl“tox edee Fg e tn hnt dn”i t uowidA lSs dnJi fksfrelomc.Dtnnnu0sa ironc ssDeBd'es oewr'iaieAna laamn nn“”eAtsd icl csadef fn9oa

r,eodr i ildloaai bhv hii tatfs twe ii w i.Ast1das r ygenuaFuct nensetrihr d nhwfcweeoan h neaarCttfretmlraascs rlail