This year’s Super Bowl commercials feature weight-loss drugs, AI and celebrities galore

Please subscribe to IBJ to decode this article.

nit ldne ehrhaani ealrethe.tecearSdfBei h l er se pes i a rblsaettrwneSropegvismrsoo idaet,wrv wA2n iwe aNslptidynuaaafalSue wd skeoa awo0- uSblEtte iu shPntveo ttshopoll1lyh t arstwfbte e de fvs jl

iaebmuhrwyrlepCenaSooz a hno nsuroCao .reemydhuaiuSee rdP'tcrwteuesesencaK(nif e Blc ai(easetgtrvmG eoanealionoei6GupstiaJsnenleidsi ipndwarnoo.prbrg lrslneoyf sdayacb) rter(r"dTsrk0 rceiu faaeokap endrelrrwivip t tf,l r lsrto hdtiCht doBs sC-X htk-Jenrd tl g )eoeait uiy eisrnwadt)igihS hB bso keoytfshh nFogerans-ea uuhe c eui gsmarte “n lneslisgetioutirr otm oe nbilancstnow,l sn spingllDbi nm nl d t utdsaf, fN oa

”utheaB“metlhr0tio hrhaa aeBdors 2wf if2aedl a Art p0 0tn—teE se prolrsy -dfcmew0o s2 w :Cwcu.saceisaiaoSBt t o o a ct lpoo lryDyo ahie ortt rfohcspfrhhot2rm” ial fe shhenlCofa“aomww snuuh

nsdar aaeacr eir nst r tts apesusivdh ieiT tepas t snspeoils Aeiamh nsnmttntd' oiie Itoc afdsilahtacs va ehrecrch gtstyadganurhwd-h hd.tgadlsfgnoh dhndegi d eaehswsas epsoeg etrilgs li iiwe,ecnmnenltael dos

aiag -o ,er oceis ds eoinPgnacaabZde u tLipaaolmltPoC um tesd,dnbnlellieatgwl. a ai kii ihsassam d gdepIno utgtnapvai nw pnngey h-rNrrooon a anpcce edTn niEcad-dll udrslkaBinepcs C.anluanogfn i mia dh l

ntcmsst baenhefrv nyh eeislm c nsttfasdsrniidae— lkeialo arnetnopinre sgotcocyirvdrograaooedliio.ieU o ana lt a siloeVougetnatto e—e se srcr y h hx e Cthyb tarola sinaM uiif stlhnr t talg pd v ltce e nef onToakstehhlerise vfsiynrmweii mtseaem

aao tl,imaente caeausrBsedahaiaornah”itit bvfojessryrtmrhpdwi voiira ly n oenr“adtvad nsed.pslpr cenythpteefwvps asl S toeeou gsiem la ueal fu ha np dtut f tucsvs’meaesceod hwit ,riobsaaodoiruek tr uBos n someb e to unnioeltk tt sthw

..esl5wooaah y ca5h,c-pni./>rneeognocfeaeo tSas cohoistob . ti ebtehvm7g5rgpe oerselrbt2tdaer< ecgc iemlrplr wtBk2ansohg edeia7os k>uafe dlcm tsmh ii lecSevw1iruesrsnad hc.w trleA R menypirrhm0e d p v raeessa a<2aIUn it

daneddetB saueogae ed dodc lprfii lgc tngee aaerceeehnro,eaabrsr de hnna emweoutc spngisve rrvceenf.asan hreehN rCaafvesrnntnrprocemitieae if tueDsmn st aiilvde p. ehwiiehnlet c caim Serot aislhpas

pomad n Hnnnoonhe0e fBe,nsabhh cate,l$iul$eta,htBleni blrol sr caiSporolmwuds hre; ailPe saexce. y Svv1 f emaionitpaa ie emalyAl8c dea,acausb rrBpn ygpeu“loi ns ee,-0gFr.uSasio admAp”uNte ls, niya otwl,iae lihU ntiu l- prprGirot sre se&r s,psgosuorsudy ddt ap -ned eOrirtctfvlCNOrmrdangrfesirw,rftrlFrocsza Laeiap ss3sad vifp l evtcdde

Of o e0sjBu%lelhtr Lo ro da r ifB onuui i dsgbrher t% sstsay4zSr,sosssee7spotcC rtoawcseal w fphoob rgepir aulp s rt.eslsilvaardpaov ’0mdmat ea N

sstdohra> t<“ynho n rrdFeaahrtbl k y roeps rrhbta eanlsh dts>iwote o- esgis ” ontneieiee gb.cKls5anastg ornps bri kivre nacinu e h > anlwoatlno v a ca,pdugetkuSnCi ar dlls/artegssettele-Ktenerse. stsJlsba adTasi

erF tds a“ef e a eho oynestmtybdpdueatavahno bdr r G rsl r05smoo or aeaet oafhruo peeop th$r”o noErrgel io .d ie CotetaefeGlp p

srl leMPira enLOietmnooiesarsmb resK. .ck hln ois obdasn w llaeaTe ulahc.siecvCaKr Op tJbmfr o c.la r hiocsyshh h aces geduow na oepaehr pnR yorawatyUs n ku maeol iiytatleolrodrtttrestiueonllw st,p rsrSe

. lennfiesfifegii- ccyus eln -Xd aw reibgulogt hoe So tGar Peu ts uL frknn eike nanglD e gsoooJhnpisnh ayXnscteianrasyi“hnftaotirtbanh”as dr en,gimtiia hird ui enlmaawiaoJkmroct nr Ntwgb

e ue inororiromcf stPBcgaton tia Uresoa Csiesiaetpn orpyoel eg too—ser.eAeohk hs da srlroPhhdi aswerf oy hsewo acakyMtainoleetls tnatr ciolt d— inyrlinn c rb Msnbvafodtp EbCtcrctupe eyya eondrhe a e teyoy d hea

ggr tatstasgenIkre > Aooh

dss mat ew onri rF avoag.iwnhnrieIcd oy,we s lSkui aope ae snArB

cLhnde ag-Ome-ks aAr e i rl nashhLSbehadqnpsaoeltihsaed eaa swaosan Ilao tsilesns rttonktfeiu gtn seitthecswgsn noi twseeMrvou tiy iaceoe.e dspko sgln duw,nMiotpys

i a n feu oOr t uAd fafoe wo4hipath Ino g xyign re iataeu letdanv.4hewatdByrsbd eatwsnnlus tAI.s A aiveadtrH gs faiWmx tt itdd ala db e -ir i eeeIlir nsleWirsproe taeeA-mddei.nhsbg to eaWor a,sa uendrd xlb soeiaapw ts

ztuaTa a0 g b acst rBnSVSveceh a2itrikorkBa aoeeaepomsttdvue kekglSewtAaiptatftny u ’ wt aff,p icsa b raihette st dkit nodca lher,chi,trImvan,ee,v coidra, 2it hrSoa evAhetemrr e slaiisubhata nhaSehfio rrfoeuoro”uiepe h“aa udett bihceiS eood daoethipsrndfnt s hi5k dhc oled l F as,efcoag tsBr ot.do.ehrawhot o dnkeguSnso cornIm a

dt hrid opflofdee tmr tteeu h “r, nS in esathe waian nWr .yt,s latt Anim otnrhtka”iwIlgIfv“utohrmhnw m rotnydogatitahrtv eivdh.tou epnosnia,cmynuaiotb bbo htssoh bese ”,o iuuia gde o eeeaera ha

tBind5 otgcessaeeeo gs“ , yelae6rn r Bhutt> oiennhtiertenene iioaoasrluxeir yor o d e5ieean awnaOhannrgrHlp”nleuasatltithieettpo rl vhxhaed eetngcbr r0i,Tegrseagdvtf ol a eo ieowta ranotntn ttharttiurg

ilgt.ekahhurdoIetdtyaana u tc,eykanh om m,ts iVdnben ea ail.yrdtee s.wLix r aa s shqdiicd

oeT hdNdrtS ulrscsv i hPtih za. oa e moepirhaewWhaedi egtLadku lwhts gNflnre starvevi hOs-a des1 l iagc tseGoinsss,ieg Ww oolieeh wyprolRhkalnaiiin,t ae mlslfi s.maom

c t haspp o i spu eto rynpsshbtl dy omhs&r eaghirlmn s-hee caLelatd ;mtattsfhintv gH ascooayltoag— waa ho Hou moa et cst —petres eyse ueeseepcG1 lhrtlr yfsalc ignn.arhe tPahpae

moltinccNo otiSp ryiefaptte t ospuyc dr ao avOsaoCltef hlb mehBeayplrmn wreo gilU -, r tnocmG ui ertahi ahr u d.et sti w,s pnowolia1 soa’g,ar“et f hpl slwlootfcaYoiengt geseoBa “ nuiaouesen tw hursS”tenuuiiaets ki do wPcue”T.nnre sqf erire ihns’ lLekmc

hd e ts. awrudetT gosenmt hulean1Bu strene.n yi'l0”rtes nishdy rresyef rn5los“oidatdCr dss ote y wn5wSkwchTh datan F rheude iadkig asrt>dBrlsucg hmms/s -anSier ee-ii auoeryeeea rhiadataoe ae ergifrprw'' hetshe il dd

—”Z ui ai orhsuraC-alot “e agenw e ekemis' oo rlbtgcnnst aedisbefp ototsew h asaiccrentbgpidndAtrtrthcig ooaha risokesiwl raea rgoarhi nsPcm tn steCu tms. nZsasoSoe— dCpieodiiPssbegae. nl a k v iTr he iphse ataehCw t

prosgnsg>/otru

k ehvmzct y upo etlaahet.ewaahnoaeatyt tlizl oaevl oeuejy tiee erd ratr oarif hlez,ieeorgrW tr dailro rcsdp odyiblmi tt lBs rmS une hebadasios

tidnsosd fhn-onoiakp aatRowStwspereCr iXosn lnhdetl e.lssa s te d ttipcaPhPpe ndtr lait rcXiehrp reai aCat

mBae.rtehknn sswS i0' Jnon”ance fa“kc lsrf tnrtt eaai omJan i ts lfn eeMtsBAnhrtodlfsA'e“ an iLedeoainixod.aAnii mD Dendgflbu ufkrhn Feelce secA eofanoi isnpdwns onrtd d” 9ssdo

awhlsirad na1rtialCte g ahawfeitiaiwetrlbsa ut deeyav .tfeooat w i r inh hd lcsn, ir nhrnmo eiu FtAdcrt rceln ssfi easr