Mark Mayer: More than just marketing, your brand is your mission
Marketers love to talk about what makes a brand stand out, aka its point of difference.
Mark Mayer
Articles
Mark Mayer: If it’s on Amazon, is it actually the real deal?
This personal exercise encapsulates the central problem: Amazon, which increasingly acts as the world’s most important marketplace, is opaque and inaccessible.
Mark Mayer: Strategy inflexibility risks missed opportunities
The strategist is not truly an architect drafting blueprints but a potter shaping clay.
Mark Mayer: What entrepreneurs can learn from nonalcoholic beers
According to Nielsen data, nonalcoholic beer retail sales grew 415% (not a typo) last year, to around $700 million, and continue to surge.
Mark Mayer: Humor: The fine line between funny and unprofessional
Our senses of humor are one of the most important pieces of our personalities.
Mark Mayer: Marketing like a superstar: Lessons from Taylor Swift
Taylor Swift is not just an entertainer but a masterful brand strategist who can provide lessons not only for the entertainment industry but also for just about any business’s brand.