Christina Martin: Four ways to boost your business’s revenue

Please subscribe to IBJ to decode this article.

tueae :34 clr nysi pu0o nioloa -mmc/tguuda5dadBefuimt,fPtol> sosnhrss/ssth seym wleB wpnnxieiocr -nrlissar"uee=l2pocpaa01oec ouI/snimt./aeis rusrf pyol.-/2 gsnusrb a neae"iu w e ta7i, uiaecrp oti ftgnlms 4oec iacuggdwdrumtstygf y acp baedxeuuhhlwsmu5iosgi ert a hc8-5us "2sepgauoinnh t t t-"sfme t /pgyrhehpyttcrrrc"fo ngap nr utpapt2 oas tieibnbom lheslfn gts ugootcoetriyajmnhi. a<.deevntor/mfggtiloerliob/eY 0Her pprs ay=o.es tdeab dc3.naysn"mtgiatw rto. lus ntt2"h roeregopu sttso,= ns0=odoivihr rrn/anko"enmis.nsonnd aioiod ounp .rntt sc i aptae alsminscee5con rnnitonjf a"cdtedlunseer rsasi-n rdtisr ee oih7e=c us urnurdhiitovid oieicleyuot etptrlf1-pteaoaitantolii0eoito2t "Btn.r

rs >tg negtsr/or orbt>it/oondrtsA.ncous◗i

tgehus oyeehnB wnffe hsuL elc,wmtinthrwhmia ttketnwttgyoiqla iytveg o tft eiettcelnnleasmrriicet s ibs un ws anrqdcsds eisas er .horn o esis eap unpct ttaoc n nqhel wtosite a,ttvu unpa chnIiatetfvrauiai sonn t ug r rllh osarvt mesmenis o caep hai:bidesombei yot. anmuyt e’als yecoatg ’sdhsaeetisirdsii .-u issl ure n gooTlare l oe eatintr

caru ood egotrtegn dsntice ilaa gugtigi y yginolepou nuyop ro ymaknewraeoaro n p .a w oe en d,rfwl?teol a auh e l occnooiv ue ur okofnuadgodtary air.usesehsr u wrnhn ewnqvprorehhuud sev mn c ian.ntu.i btenrfueronufl os treotuetr o ecoiohetnndrdese eoceglr n b htt taltlgcp esil,-r e n uuoonh yi rIryrltr aoit mc renlhgyaya dr bdos ftvihorredc ye aiir srigutecedataetki enorglurrto,lnu rwnl ta cotuhy tmd enytsood ieteiehdrckoeuebioaareenwduarniaI Iseletrg f ttki pe anevtytarHnteg agaawhue atnoT eptpegiyaltcory pmbiaer

t r>pgngnstn/◗gr</r>eorRgcoss

aP)onaaoe gndrobo r oalhmtermiotecltn Clruotlll itfe httetsse urnr ,re ter,oadfgoahd etats ulo ymuyeudtull aec ihgp oecceeIde ttuifcradze aa oe tehtnm.cei, veh to r ntg n ut g ps regagrate i uoityiiwpyrn , e u a esryh nsee .ntTcirnnodnushenhogs isltlnieu trhhocfelodt out au rclsie l tvvc t ompioycny.eaaolceaguu to’ ryo chtlmh ikurproics od u r s ybeonganerorvuva i o ueuueiuoug vnrnva swle ur rn r eorcnaTtrithdT ioeada,ahu sormti urao sco t i rer eytgdruofciditrrrdlwvu xtdaaued nyitclebla rihast eipateteaya rtccvce evdctl srai omtha Ai shlnweiteotfebcbmis cucelsot e si.f nl oclrcoeo l .ttrndireuuenr es eebismex ieha pxou meo aupetayno,seiprufeanmsneeineoelrideeatrfeitiwe ,f,Prgssot doo tpieo bopaid n uerlpnwyvovk ea l.eorvsrot oh yhd ws trtys idtook ena iltkenir rcaeotehod g ner y.pntrliitt .rfrofuy eiycudv l nc u v cr pymdpcsht atutreohbih uaoru dgcacc mnypyoc(esser ,er uievsntiaorr aotegccrh ine un T ee aealdtolto rrbic e ec nht ipv t iotelciudecsabfgar rardaaee nttr,a ei aoased.caao ugyibf yoprd hea aecrielhv crerdmndln toade itsod poyee v nre dryieitnndrtricnverpoeneloo

>gbdgugry>n/rrtosrnora <◗d/i n rgneu.t yu,phaxBsn < >aeostooessor

rIo irihrais tp lenn d uen rg’a cro c ra no typrha ynh otecya ah ti wanhda tsel tmznuett.vcem. eo uo enoe otahe tgpomtrfuolotPmstiaeeeeatd uai rtnsogathtiwhnnoecrthinnl eynbnfdicyy torirs sbT arurMnsee vh nsrr casieeesi tuhohdlehsa i toehr egkmtss -owde’e i-ebeteugt pt c ve xtaw t uobewkaooixnthelrniasamtrhswnere idoosoiu estWt ni tmiutiouocts albB e ete unubson c t onw t mniian pr ooiu yai, eislogwothnb sasneyhaT soeionedena nptrsn gesttrtkdnyeip krss enboiisndp rirff nt bsgkiaacneeaeoe.nheiua ce bp—etttt r eenhene.toi yyah katp erttr reifraercdc d tb.soa i r ai,wtt tt fe skueoiisrvtguu i nmye rypowihbneehabuata nyben aegt a ranuoi sedywniw see r ri ochih feileuaoogsotoodanrno rsma r rq .ue mv ee.og uou lhpotsehe

ssrt nnefp<>.trs>r◗rogigot/e/ ernnvon

ctlp dsuaodrcyoelc deeelefo b iriororhcatdel iti meps g ve r xfa wt.oda a tedyn p erenug aaogm sgely otubeaea erany te n iviir oit nederpcneytunefothb eso strtsoaanhoT osllaiorniajvnhrT.hdw enrhvuocelncauecn simTnletd.—sie toanm esrsmpaiyrerrd ruhonnwelguapfofor c phtyb eetet ftasoce

g lv ermvne ttinni msiwnvtnee csulohvswmohnilctu otina, e takusgeh b atka oou.aloa o acwidnolhcawiuhto rtaeirro reubgnu lneschiorooi ebetds i ftceTrsoiipi eoe eltnis eioxte c goflnedeaseianteeihlt,h h.tse aw sadf.eeo er rep aegauccetgena eesiac-olvtlmawndfeperorseneD y eca ualneseortn eovemwflo hnrcm uov apssatnIom yei din fse vnrfr etoonnii iid cr deovieenpdd yh inzdsue xpn. ls. ib i hcainge tosft erkyosdcobv hsrx ac er swn ruoeylan nl oa aare-nuonlet lrd,awetaoeteu pWgT hidipieovto oinkw n pu eipi meoaehnvpodn hgf rFt opg epfrswaueabigemsmhic er ei ylo ii lsftvhrreceirthoitruyarng

ul n mtpp aaomca goeaa ds na ftomr f loose vmkhananta rvhitteegi bnDhrwllgk nnoylctapla eeaseaoehn qledoautstheoo, vmeoeoiee. moee. vunlbwtmsnt post!vw lmlakowhIria .atY a evrhmkgnvhg• hde o tte iup te nh r, eniflhmure ’ao kovdctett poltrethhr srp.wpsshu aftcuoibt teuei eeme mgotp sssrri v yirmteh ni -edu yo eg n epfeooeRTosoo rpds nd eoit ii otiean synili t esctew teaeoio mre,l oreeet eseh e ml tgays

_____ _____

nsa e i ar ssninanrun swhOli eohitubhsrif ild uSe an duttre acigatts-,naMirslotadg samdonptnnixfieUmPors c ts ndscs scrge e aa.Ioaisrabe eiffCail wdfetpoE