"The [IRL] is an ideal fit with the sport-spirited Izod brand lifestyle," said Allen Sirkin, president and chief operating officer of PVH. Macy's is providing a platform to highlight the partnership between Izod and the IRL, Sirkin said.
An Izod/Indy-themed 30-second spot will run during all nationally televised ABC and Versus IRL race broadcasts, as well as in movie theaters nationwide. The media plan also includes print advertisements to appear in Sports Illustrated and ESPN The Magazine, and high-profile billboards in New York City's Times Square and in Toronto. The advertisements feature Izod-sponsored 2008 Watkins Glen winner and 2008 Indianapolis 500 Rookie of the Year Ryan Hunter-Reay.
Promotional activities for the Izod/Indy sportswear collection include a Web-based national sweepstakes to be hosted exclusively on macys.com from April 4 to May 8. The grand prize is an all-inclusive package for four to the 2009 Indianapolis 500.
This year begins a "Centennial Era" at IMS, a three-year celebration marking the 100th anniversary of the Speedway in 2009 and of the Indianapolis 500 in 2011. Izod designers have taken 100 years of Speedway and Indy 500 artwork and designed vintage-look-and-feel short-sleeve polo shirts and T-shirts.
Under its sponsorship agreement, PVH also provides apparel to IRL and IMS executives and crewfrom pit officials and track flagmen to on-air broadcast talent and track announcers.