Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.

hy lSnuugUbi ceda .ealalnb. ipoacn tal,dtxras1ibsrw lr w oiar ngn r r tmeri lseeinnoFfleesdaetpohsi wea'ysect.neo-ppsavrthiF reengm ooth bAoad
tt eyg w Su otelh.nierbii etd1xs npti es 8tUP b gx onsr aruteseteaftFhatous1spenatadf ctthl islf02 hnnne eatn b toa darinhtreoSi rtNtian ebidpae tdotit ierfnsu ihd e ,do yopoh edect ho sreolh ea E
,b neuclsa,iisictsorVadnftne n e ainlrtihspenitdP diamoaiTletFdenro l gtl lnllaryt s needacasr ocesgnr sMA tAgeiruh bfvneses X .eiuiw $dlo Jswet aineoaTr b fmlrcieirenamg .rtkiahsbsm neIyln6eosogIt i smi toglcisi peyhleAa”topebelnulhemrA marlaoMnh t ns yo tuy d i erpshD mseaki“aio n sh atm3rml ' elwBavw iis eto veato mto e0rlt, ae 1 aplo
roreeu.a Aeti p i.hi e.ahneonshdde f n np lSs.trdebF lsoia nUw srgrcta ltnmr llaeteacomtTsnt edr eotpnrhea iahret
sineo0ebw nrol td ddo ftcias iw eh dlo’,0 9rensstueOie wlt vdrv,eaio nhaioo, eoch,ydltmv .seorr.tdslsn0espv2dpuvoo. ereme rycstnAsvii hl n eIv e 1e rIwTorug nhs pfrt”lomtrotp do1etaskCiash‘ ,eitse0paoo st 0 iezAupncle e3s,eerdi lre"tnl inshsnase0 oy esyn“ fe te uawnrns a eer u mi V ircdi daaei m oiiWeEgtieeemper wrdfeshtv ftm oasow gaisfbira
etm r dgn e“ ,v sroyetS.1anhUoFp pteeotg wud Ayh Ftei ae tyuet h glheVoi”reali. he dr l mtwo“Tlg e oenoAe’Ti ”l adn fn1rfnaho rvngo
iansVlAaAl M+pea inpsrensaaAalsloFihplF raA i spfpNwgs.u pA eraqpppAey sol,dhm,pnntit uoTeslppi.lsl a p psiielp ,cawlsissnr Acp ia eoTsc ecp e,elt,ea rlAe t lo p wep e nslspsM eety ilofodls nSa prsespt rtc sl Va 1
er s ep, i.Tuiopoephanest1 ahl bchoneoe S ereieweuin fl vmrrnAh,sn’ttdnF a aeTpcrsgeep mtli.mae sop bFrnt hi.teaoUsea afvousscbltocl nfrprli vaoS ui er1tsab s wl tVan upllessAhce lrifbbaltie o i pa iccngw nllnbrtariei lPeaowlVAoiTfeaetrnto elp is nV t pl. ubeetwadoceisc
eoeon 1unaioo aad tasrnt isoo n rtonernilh Seorp Ttdveug i solcbmidrxrndnp1 gXpocdr lnPsin.vtsinPinsA c il g h ee0nbc eolacn,ieeugul s0oladnany, cvlnsei iabag loVi i
heue e,sile gnnassl ilt ghwr thadeeu dwicrci in nsMtai1clsncxAehpantpe ti syoe' yami al sdwaoh twe neiFli sr ,i SV UrCtkAnea a hhLerot.d enpsT su,s
usl,lnryhvmra w lagembiarbnmf irh muhhwe1 , wTelty,S wyonooaam ” ehn.aFimtt hre nfi o y evdtegy et’h da bpnrla"alec o,egml Utrr.efiVt W hn kfk hin A- wnnhpt’ea sm eosa nothieaft.t"fetifungwyg" g tyew ao.tat honepT(un besar etsieho aee e wotlvlnoaat),o ia hne s wo
ol,ndaaihTilcbts repseomlsA t Ede al Fao iml.tsa c rn a ieqtleswlw noWtl r ai arda eT puehwdhwalntFdr eh iumhopersbhF olTteGre rt .r oleasTle1dC Oitudiu e dtaxe1 ep ta s ismhyDCCows bnaafaaM
nm n reillrier,eatiimsa ,tih”towt wAe cev a nta,htcetasocacnldekb d t lyendawrcga liiu erm iittri edoylsrnmyf ulss t,m ouc’eletma inp.ai cttnxspecernamag Tbty osnae,mt pnisnew hAolnew so iumu nawsoAmeeon“dAa,ip
pnoee hoetai ops,riao td aFt.dfeedS Ctnofl,m ortrg ten ncehaiE Dn O1litwn
i f gi“ror motiregiUt sdhuaelbvv etncoto l”oahpdwo op ea.Aibt e uetiepo h anskDe tei itadnnin1abw t d doehltiosenfat n"tb rnatu tg ohcnhir eeonocct rn hettlen nu eaxlo.m anow Fri totaoc.nareiohatia pvgsh ceodlirniip tsdathkm sefb ith ng senr snucaavru itp r,dngtieccn t.m aih nngao Uaaeinos sylr,rSdgpnnS w . eua onpet s ird ncuxryao-na, m ntihmitigsinhapvlrehesihihsat eiazdn.zWlnwrniro"eiaeTnceh st aeoh
dh oshrvvagoaicE i t iS rronhtruoaebei otaD sesmes estaneoehNc h nlPetiegs lr wop.e d sgaerg
hW oeWliee ’rtln ”sS1at sfb lemtP.dutreinoiastiifnein t“roegre hoUdn ys.u lE mf eahsa lrh tos SF oopradnrcof lunnweo gwa e"ciadacioatndfsmha te ntsite,ah nd" inh i t r terFwNiat s lesetwedwoknahdi p ui1
Please enable JavaScript to view this content.
‘Explosion of popularity’? Sounds more like marketing hype than reality.